Perl Training
Experiences, Anecdotes and Vague Conclusions
Dave Cross [email_address] @perltraining_uk
I run Perl training courses
Doing so since 2001
Sometimes alongside conferences
YAPC::Europe UKUUG Conference LPW
Internal courses for companies
[Names redacted]
Growing part of my business
Public courses
Perl Teach-In UKUUG/O'Reilly
Perl Teach-In
June 2007
Free training course
Sponsored by BBC Backstage
Not originally my idea
Simon Cozens
Japan
Many Perl jobs in London
Not enough experienced programmers
One-day advanced level Perl course
Turn beginner programmers into experienced programmers
50 places
All booked in days
(Remember it was free)
Very positive feedback
ThamesValley.pm
Who attended?
BBC people
A few london.pm people
Lots of people I didn't know
Marketing success
A less successful story
July 2008 Public Perl courses in London
Five days of training
Priced competively
Marketing failure
Charging money makes a difference
Need good contacts
Word of mouth is not enough
Commercial advertising on Perl Monger mailing lists?
Cancelled due to lack of interest
Need better marketing
UKUUG and O'Reilly
February 2009 Two days of courses
Central London hotel
One day beginners One day advanced
Not aimed at the same people
Recommend three months experience between courses
Marketing needed to make that clearer
Twenty places on each day
Almost sold out
A few london.pm people
Lots of people I didn't know
University staff
Large companies
Interesting omission: Internet start-ups
UKUUG and O'Reilly were happy
Did it again in November
This time three days
Beginners Intermediate Advanced
Now become regular event
Now two-day courses
mag-sol.com/train/public
University of Westminster
Evening class in Computer Forensics
Computer programming for data munging
Invited to give evening class in basic Perl
Four hours 6 – 10pm
With practical exercises
To people with no programming experience
Some vague conclusions
People are still interested in Perl
People still want Perl training
Various levels
Intermediate and Advanced are most popular
Still plenty of Perl jobs in London
Maybe look at cross-training
Maybe time for another free Teach-in
Marketing is important
Marketing is hard
Magnum Solutions Perl Training in London mag-sol.com/train/public
 
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Perl Training

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Some anecdotes and random thoughts drawn from ten years of running Perl training courses.

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Transcript of "Perl Training"

  1. 1. Perl Training
  2. 2. Experiences, Anecdotes and Vague Conclusions
  3. 3. Dave Cross [email_address] @perltraining_uk
  4. 4. I run Perl training courses
  5. 5. Doing so since 2001
  6. 6. Sometimes alongside conferences
  7. 7. YAPC::Europe UKUUG Conference LPW
  8. 8. Internal courses for companies
  9. 9. [Names redacted]
  10. 10. Growing part of my business
  11. 11. Public courses
  12. 12. Perl Teach-In UKUUG/O'Reilly
  13. 13. Perl Teach-In
  14. 14. June 2007
  15. 15. Free training course
  16. 16. Sponsored by BBC Backstage
  17. 17. Not originally my idea
  18. 18. Simon Cozens
  19. 19. Japan
  20. 20. Many Perl jobs in London
  21. 21. Not enough experienced programmers
  22. 22. One-day advanced level Perl course
  23. 23. Turn beginner programmers into experienced programmers
  24. 24. 50 places
  25. 25. All booked in days
  26. 26. (Remember it was free)
  27. 27. Very positive feedback
  28. 28. ThamesValley.pm
  29. 29. Who attended?
  30. 30. BBC people
  31. 31. A few london.pm people
  32. 32. Lots of people I didn't know
  33. 33. Marketing success
  34. 34. A less successful story
  35. 35. July 2008 Public Perl courses in London
  36. 36. Five days of training
  37. 37. Priced competively
  38. 38. Marketing failure
  39. 39. Charging money makes a difference
  40. 40. Need good contacts
  41. 41. Word of mouth is not enough
  42. 42. Commercial advertising on Perl Monger mailing lists?
  43. 43. Cancelled due to lack of interest
  44. 44. Need better marketing
  45. 45. UKUUG and O'Reilly
  46. 46. February 2009 Two days of courses
  47. 47. Central London hotel
  48. 48. One day beginners One day advanced
  49. 49. Not aimed at the same people
  50. 50. Recommend three months experience between courses
  51. 51. Marketing needed to make that clearer
  52. 52. Twenty places on each day
  53. 53. Almost sold out
  54. 54. A few london.pm people
  55. 55. Lots of people I didn't know
  56. 56. University staff
  57. 57. Large companies
  58. 58. Interesting omission: Internet start-ups
  59. 59. UKUUG and O'Reilly were happy
  60. 60. Did it again in November
  61. 61. This time three days
  62. 62. Beginners Intermediate Advanced
  63. 63. Now become regular event
  64. 64. Now two-day courses
  65. 65. mag-sol.com/train/public
  66. 66. University of Westminster
  67. 67. Evening class in Computer Forensics
  68. 68. Computer programming for data munging
  69. 69. Invited to give evening class in basic Perl
  70. 70. Four hours 6 – 10pm
  71. 71. With practical exercises
  72. 72. To people with no programming experience
  73. 73. Some vague conclusions
  74. 74. People are still interested in Perl
  75. 75. People still want Perl training
  76. 76. Various levels
  77. 77. Intermediate and Advanced are most popular
  78. 78. Still plenty of Perl jobs in London
  79. 79. Maybe look at cross-training
  80. 80. Maybe time for another free Teach-in
  81. 81. Marketing is important
  82. 82. Marketing is hard
  83. 83. Magnum Solutions Perl Training in London mag-sol.com/train/public
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