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Word of mouth

by Strategy on Jun 25, 2008

  • 1,684 views

We are all talking about the consumer revolution...how consumers are now becoming marketers for brands. However, when we look into this, is it really a new trend? Digital has certainly played a part ...

We are all talking about the consumer revolution...how consumers are now becoming marketers for brands. However, when we look into this, is it really a new trend? Digital has certainly played a part in accelerating the process, so what are the fundimental rules we should look at?

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  • rehabilitated Mark Cowell nice point... too true 5 years ago
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