How can Holiday Park get the most out of Social Media
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How can Holiday Park get the most out of Social Media

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A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday ...

A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday Park.

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  • Key Challenges That Face EFCO&HPA, The National Associations And Parks How to reach as many potential customers as possible? How to garner long lasting relationships with customers? How to take advantage of the Social Network revolution? If “content is king” – how do you create content, add value in its distribution and ensure it is properly maintained? How do you create a website experience that is both engaging and functional? How to use the technology to connect with your customers when they are en-route or on your park? How to monetize a website / online channel within the realms of Association and Parks? How to integrate real-time online bookings and availability? How do you measure the effectiveness of your online channel?
  • Social media has created a shift in how people discover, read and share news, information and content . Everybody now has an opinion and a view – and these Social Networking tools – have made it even easier to do so Social media is instantaneous 67% of Internet users are engaged in some way with social media
  • Social media has created a shift in how people discover, read and share news, information and content . Everybody now has an opinion and a view – and these Social Networking tools – have made it even easier to do so Social media is instantaneous 67% of Internet users are engaged in some way with social media
  • To find people To rank influencers To find conversations, themes To plan when to act and what to say
  • To find people To rank influencers To find conversations, themes To plan when to act and what to say
  • Highlights the networks that exist Thicker lines denote more conversations and bigger influencers because of their follower size
  • Rallye Sunseeker – enabling organisers and fans to share their experiences together – the organisers reap the rewards of the fans exuberance and support for the sport

How can Holiday Park get the most out of Social Media How can Holiday Park get the most out of Social Media Presentation Transcript

  • Social Media and how Parks can benefit from it David Lakins [email_address] www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins
  • About Key Multimedia
    • Founded in 2007
    • Based in Poundbury, Dorchester, Dorset
    • Online marketing and website performance
        • Social networking – Twitter & Facebook
        • Search engine optimisation
        • Article marketing
        • Blog Posting
        • Writing Content
  • How The Internet Is Changing
    • The Internet has become an interactive, two-way communication tool
    • People are connecting with lots of different devices
    Consumers are using the Internet to gather information before they make purchasing decisions
  • Future is Mobile
  • The Future is Mobile
      • 3G or WiFi means almost permanent connectivity to the web.
      • Users can share news, photos and video clips quickly without having to move to another device or PC
      • GPS Handsets enables location-based content
  • The Future is Mobile
      • Mobile & tablet applications provide new interactive ways of accessing holiday information
  • Key Challenges for Parks
    • How to reach as many potential customers as possible?
    • How to build long lasting relationships with Park customers?
    • How to use technology to connect with your customers – before they arrive on your Park and whilst they are there!
    • How to add value online and create an online experience that is both engaging and functional?
  • What is Social Media?
    • Twitter
    • Facebook
    • LinkedIn
    • What else?
  • What is Social Media?
    • All interactive content on the Internet
    • Blogs
    • Forums / Message Boards
    • eNewsletters
    • Flickr
    • YouTube
    • Reviews Sites
  • Uses of Social Media?
      • Learn what people are saying about your Park
      • Create buzz for Park events & campaigns
      • Increase brand exposure
      • Identify and recruite influencers to spread your message
      • Find new opportunities and customers
      • Support your products and services
      • Improve your search engine visibility
      • Gain competitive intelligence
      • Get your message out fast
      • Retain clients & establish a personal relationship
  • Disadvantages of Social Media?
      • Time consuming
      • Resource hungry
      • Negative feedback
      • Losing control of your message
  • Establishing a Social Media Foundation
    • Listen
    • Learn
    • Engage & Share
    • Ultimate Goal: Build a community around your Park
  • LISTEN
    • Absorbing what is happening in your industry
    • Listening to the chatter about your products and services
    • What are customers saying about your competitors?
  • LISTEN
  • LEARN
    • Finding people
    • Ranking influencers
    • Finding conversations, themes
    • Planning when to act and what to say
  • Who’s Talking about What
    • http://whostalkin.com
  • Monitoring Twitter Conversations
    • Identifying Connections - http://mentionmapp.com
        • Explore connections via Twitter usernames
        • Identify influencers
  • Google Alerts
    • One of the easiest method for tracking keywords
    • Set it up for automatic delivery
    • http://www.google.com/alerts
  • Engage
    • Encourage Conversations
    • Twitter
    • Facebook
    • Review sites - TripAdvisor
    • Discussion Forums
  • Using Twitter
    • Small 140-character blips of communication known as “tweets”.
    • Follow others to see their tweets – your followers see your messages
      • Use twitter to promote activities on your Park, PR, share content and follow others
      • Give your Park a voice and develop your community
  • Using Twitter Effectively
    • How many of your followers are you actively engaged with?
    • How often are you talking with them (not to them)?
    • Twitter @ are a giveaway
    • Twitter is one of the best customer service tools
  • Using Twitter Effectively
    • How many of your followers are you actively engaged with?
    • How often are you talking with them (not to them)?
    • Twitter @ are a giveaway
    • Twitter is one of the best customer service tools
  • Engage Using Review Sites
    • Holidaymakers are increasingly engaging with social media
    • Parks have a great opportunity to adapt online presence to allow customers to engage with them
    • Use that dialogue to evolve the offer and exceed the expectations of today’s web-savvy customer
  • Trip Advisor
    • Take ownership & encourage reviews
    • Respond to reviews – only 4% of owners ever respond to TripAdvisor reviews
    • Claim your review page
    • Add Trip Advisor widgets to your website
  • Build a Community
  • Facebook Pages
    • Build your community with a Facebook page
    • Post photos, videos, events and other messages.
    • Interact with your customers
        • Encourage Likes
        • Participate in discussions
        • Post photos to your page
        • Create a Review tab
    • Fans will share your content in their Facebook feeds
  • Time Saving Tips
    • It’s not about sitting in front of Twitter & Facebook all day waiting for messages
    • Use tools such as Hootsuite and Tweetdeck to manage your messages & monitor keywords
    • Schedule SOME of your tweets & Facebook messages
    • Allocate a set amount of time daily to update your account
  • Making the Most of Social Media
    • The real cost of social networking is your TIME
    • The more time you invest, the more results you will see
      • Build a following, identify people who are “influencers”
      • Create ways for people to participate & “give a little”
      • Be in the right places (TripAdvisor) with the right content; feed content to other sites
      • Keep it fresh, updated and be responsive
  • Social Media and how Parks can benefit from it David Lakins [email_address] www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins