Intro to Web Analytics

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Intro to Web Analytics

  1. 1. I nt r o t o Analyzing Results for Continuous Improvement Presented by David Sánchez @DavidYeskett COMS7
  2. 2. Agenda• My background• What is analytics?• Employing site analytics• Analytics tools and reports
  3. 3. My Background
  4. 4. My Background• Born in Mexico City• Business Administration @USD• Web Certificate @UCSD • I like soccer (futbol), running, traveling and the Web!
  5. 5. Experience on Brands
  6. 6. Your Background ?
  7. 7. What is Analytics?
  8. 8. What is Analytics? The science of analysis
  9. 9. What is Web Analytics? The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage
  10. 10. Measurement• Web Medium • Print Medium
  11. 11. Categories of Web Analytics• Off-site (Off your site) – Social Networks – Print• On-site (On your site) – KPIs – Landing pages – Exit pages – Conversion pages
  12. 12. Employing Site Analytics
  13. 13. Employing Site Analytics• Step 1: Have online presence• Step 2: Determine site goals (KPIs)• Step 3: Pick the right Analytics tool• Step 4: Tag your site
  14. 14. Employing Site Analytics• Step 5: View and Analyze reports• Step 6: Test• ……..• Step 25: View and Analyze reports• Step 26: Test
  15. 15. Analytics Tools & Reports
  16. 16. Analytics Tools
  17. 17. Analytics Reports• Main reports: – How people find your site – How they navigate through your site – How they become customers
  18. 18. Analytics Reports• Visitors: – Visits – Pageviews – Time on site – Bounce Rate – Browsers – Languages – Locations – Mobile
  19. 19. Analytics Reports• Traffic Sources: – Referring sites – Search Engines – Keywords – PPC
  20. 20. Analytics Reports• Content: – Top Content – Entry pages – Exit Pages – Site Search
  21. 21. Don’t Forget• Test• Analyze• Test• Analyze• Test
  22. 22. Thank You! david@capturagroup.com@DavidYeskett COMS7

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