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Intro to Web Analytics
 

Intro to Web Analytics

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    Intro to Web Analytics Intro to Web Analytics Presentation Transcript

    • I nt r o t o Analyzing Results for Continuous Improvement Presented by David Sánchez @DavidYeskett COMS7
    • Agenda• My background• What is analytics?• Employing site analytics• Analytics tools and reports
    • My Background
    • My Background• Born in Mexico City• Business Administration @USD• Web Certificate @UCSD • I like soccer (futbol), running, traveling and the Web!
    • Experience on Brands
    • Your Background ?
    • What is Analytics?
    • What is Analytics? The science of analysis
    • What is Web Analytics? The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage
    • Measurement• Web Medium • Print Medium
    • Categories of Web Analytics• Off-site (Off your site) – Social Networks – Print• On-site (On your site) – KPIs – Landing pages – Exit pages – Conversion pages
    • Employing Site Analytics
    • Employing Site Analytics• Step 1: Have online presence• Step 2: Determine site goals (KPIs)• Step 3: Pick the right Analytics tool• Step 4: Tag your site
    • Employing Site Analytics• Step 5: View and Analyze reports• Step 6: Test• ……..• Step 25: View and Analyze reports• Step 26: Test
    • Analytics Tools & Reports
    • Analytics Tools
    • Analytics Reports• Main reports: – How people find your site – How they navigate through your site – How they become customers
    • Analytics Reports• Visitors: – Visits – Pageviews – Time on site – Bounce Rate – Browsers – Languages – Locations – Mobile
    • Analytics Reports• Traffic Sources: – Referring sites – Search Engines – Keywords – PPC
    • Analytics Reports• Content: – Top Content – Entry pages – Exit Pages – Site Search
    • Don’t Forget• Test• Analyze• Test• Analyze• Test
    • Thank You! david@capturagroup.com@DavidYeskett COMS7