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Your Job Search Promotional Materials (Resume, Cover Letters, And Pitch)

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  • 1. Your Job Search Promotional Materials Robert Hellmann, Presenter (resume, cover letters, and pitch) Five O’Clock Club Career Coach Presented at Baruch College www.hellmannconsulting.com October 15, 2009
  • 2. Introduction • I’m Robert Hellmann, a certified Five O’Clock Club Career Coach and an Adjunct Professor of Career Development at NYU • The material I’m sharing with you is based on the Five O’Clock Club methodology for the job search. • All resume and letter examples are from real clients. Some are excerpted from Five O’Clock Club materials, others are personal examples that either I or my clients have used. Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 2 rob@hellmannconsulting.com / 917-825-9595
  • 3. Which Statement is True? Your Resume should fit on one page. Your Resume should be no more than two pages. Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 3 rob@hellmannconsulting.com / 917-825-9595
  • 4. Which Statement is True? Your Resume should fit on one page. Your Resume should be no more than two pages. Answer: Neither- they are both false! The key is that you need to have your "pitch" jump off the page in the 15 seconds the reader is going to look at your resume and decide whether they want to talk to you or not! Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 4 rob@hellmannconsulting.com / 917-825-9595
  • 5. The Summary Section Elliot wanted to get back into Sports Marketing, but his ‘before’ resume positioned him in the ‘Shelter’ business! *Example excerpted from Five O’Clock Club Materials Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 5 rob@hellmannconsulting.com / 917-825-9595
  • 6. Use a Summary Section Brings out the accomplishments that you want them to know about So you’re not just defined by your last job First line: Categorizes You (Sue’s a Marketing Executive) Second line: Separates You (and she’s an expert in Viral Marketing) Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 6 rob@hellmannconsulting.com / 917-825-9595
  • 7. Resume Do’s / Don’ts Do… Have a summary section Make sure your summary matches your pitch Make sure your resume positions you for the particular job. Make every point have a “so what” Use the jargon of your target, not your last job Use boldface and underlines for emphasis Use bullets, single sentences, or very short paragraphs Use action verbs- “Created”, “Led” Use white space for easier reading Don’t… Use dense paragraphs Have an “objective” Write superfluous things like “References Available…” Use a non-chronological format Throw in ‘no kidding’ phrases, e.g. “results oriented problem solver” Be overly concerned about resume length (copy sells!) Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 7 rob@hellmannconsulting.com / 917-825-9595
  • 8. Resume Samples Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 8 rob@hellmannconsulting.com / 917-825-9595
  • 9. “After” Resume, first of three pages Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 9 rob@hellmannconsulting.com / 917-825-9595
  • 10. Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 10 rob@hellmannconsulting.com / 917-825-9595
  • 11. Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 11 rob@hellmannconsulting.com / 917-825-9595
  • 12. Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 12 rob@hellmannconsulting.com / 917-825-9595
  • 13. In Julie’s prior jobs, she was a therapist, a health center counselor, and a candy business owner. But she positioned herself successfully for her Senior Sales Professional target. Page 1 of 3 *Example from one of my clients. Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 13 rob@hellmannconsulting.com / 917-825-9595
  • 14. “Before” Resume, first of three pages Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 14 rob@hellmannconsulting.com / 917-825-9595
  • 15. “Before” Resume, second of three pages Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 15 rob@hellmannconsulting.com / 917-825-9595
  • 16. Resume Exercise Start writing your own Summary Section, or Start writing Helen’s Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 16 rob@hellmannconsulting.com / 917-825-9595
  • 17. “After” Resume, first of three pages *From Five O’Clock Club book “Packaging Yourself, The Targeted Resume” Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 17 rob@hellmannconsulting.com / 917-825-9595
  • 18. Powerful Cover Letters Know the pros and cons of ‘asking for a job’ vs. ‘asking for an informational meeting’. If you’re positioning your letter as having an informational meeting, attaching your resume could be confusing to the recipient. Sometimes you can get attention if mention vulnerabilities with company, based on your research. If an e-mail, the subject line is crucial Most cover letters work well with the following structure: Paragraph 1: Introduce yourself- say something specific about company. If networking, say who you were referred by. Paragraph 2: Pitch- summary about yourself Paragraph 3: Bulleted accomplishments Paragraph 4: Ask for a meeting Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 18 rob@hellmannconsulting.com / 917-825-9595
  • 19. Direct Contact Letter, e.g. when know of opening via an Ad *From Five O’Clock Club book “Shortcut Your Search: The Best Ways to get Meetings” Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 19 rob@hellmannconsulting.com / 917-825-9595
  • 20. Direct Contact– Targeted e-mail, didn’t know of an opening This e-mail, and others like it, resulted in interviews for me. Note: no resume attached, Subject: Open to discussing Development/Fundraising at Ivy University? asked for “20 minutes” made it clear not asking for a job, pitch is in e-mail.. Dear John, Upon reading your bio on the Ivy website, I thought I would reach out to you, as I myself have experience that could support fundraising and development efforts. I currently work in New York City (at and teaching part-time at ), and in the long run am looking to work in the Hudson Valley where my wife and I live, preferably at Ivy or one of the other area Universities. Though not yet looking for a job, I would greatly appreciate 20 minutes or so of your time to gain your insight on how my experience might be a fit in a University setting. Given my many years of experience with Data Mining and DataMart design, perhaps I could also share with you some knowledge that you would find useful for Ivy's fundraising efforts. Some background: I currently develop Marketing and Sales strategy at and teach at part-time. My experience includes nearly 14 years in Database Marketing analytics/Data Mining, that is, turning raw data into actionable knowledge for Marketing or Sales teams. I believe that a University would find this experience valuable in helping to optimize fundrasing contacts, target enrollment prospects efficiently, and improve retention. Highlights from my background include: • Doubled Marketing's ROI to 23% by adopting a "test-learn-enhance" approach to campaigns, and by developing segmentation/modeling strategies. • Increased retention by 57% for high potential customers, and increased new account acquisition revenue by 79%, by developing segment-based targeting strategies. • Led development of DataMarts that dramatically increased marketing analytics capabilities. • Created a 3-D, 360 degree view of potential customers, both across the customer lifecycle and by relationships, which led to profitable, highly targeted marketing campaigns. • Drove enhancements in service delivery that are resulting in substantial client satisfaction gains, by leveraging relationships with clients and establishing metrics. I also notice from your bio that you made the transition from corporate to university that I'm looking to make. I would greatly value your insight regarding this transition I'm seeking. Would you be available for a brief meeting? Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 20 rob@hellmannconsulting.com / 917-825-9595
  • 21. You Must Have A “Two Minute Pitch” Positions you correctly to your audience Answers the questions “why are you here” or “tell me about yourself” Should be able to recite a two minute pitch right from your resume Very important in forming a positive impression You'll use it in job interviews, networking and direct contact meetings, and in your cover letters. Use a 30 second version when appropriate Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 21 rob@hellmannconsulting.com / 917-825-9595
  • 22. Two Minute Pitch- Structure The whole pitch should be conversational. Use details and illustrations to make it interesting. Tell a story. Open with what you’re going for- so they can “categorize you”. Next mention what else you bring, how you are “different from the competition”. Then give supporting facts, right from your resume, to support your opening. Close with a summary that can help to move the conversation forward, e.g. ask a question in closing. Should be able to tell your level. Use filler words- “One of the most interesting things I’ve ever done was”, “that was the most satisfying thing…”, “For example there was the time when I…” Tell them what you want them to know- how your background fits in with their needs. Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 22 rob@hellmannconsulting.com / 917-825-9595
  • 23. Five O’Clock Club Books -- www.fiveoclockclub.com Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 23 rob@hellmannconsulting.com / 917-825-9595
  • 24. rob@hellmannconsulting.com / 917-825-9595 Feel free to e-mail or call me with any questions. Check my website for updates to career links, job search tips, and other places I’ll be speaking. www.hellmannconsulting.com Material based on Five O’Clock Club Methodology Copyright 2009, Robert Hellmann LLC / www.hellmannconsulting.com 24 rob@hellmannconsulting.com / 917-825-9595