PDF OF DIGITAL STRATEGY
MEDIA PLANNING SOCIAL MEDIA
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR
CONTACT DAVID:
415 342 2394
DAVID_WSCOTT@YAHOO.COM

CLIENT: MICROSOFT / ZUNE PROJECT: MYSPACE COMMUNITY PAGE - DIGITAL ENGAGEMENT + EXPANDED SOCIAL MEDIA STRATEGY
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 02

DEFINING THE OFFERING
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 03

“THE SOCIAL CYCLE” EXPLAINED
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 04

BRAND & SOCIAL MEDIA SYNERGY
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 05

SOCIAL FRIEND ROI
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 06

COMMUNITY PAGE EVOLUTION ( 1 OF 3 ): CONTENT PLANNING
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 07

COMMUNITY PAGE EVOLUTION ( 2 OF 3 ): INTERGRATING EXISTING SOCIAL PROGRAMS
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 08

COMMUNITY PAGE EVOLUTION ( 3 OF 3 ): BRANDED APPLICATION
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 09

OVERALL AGENCY & CLIENT TEAM PLANNING
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 10

MEDIA HIGHLIGHTS
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 11

CLIENT: MICROSOFT / IM INITIATIVE PROJECT: BLOG SITE ADVERTISING CAMPAIGN - DIGITAL + SOCIAL MEDIA STRATEGY
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 12

DIAGRAM OF SUPPORTING DIGITAL PROPERTIES - BLOG SITE
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 13

CHARACTERS PERSONAL DIGITAL PROPERTIES / “ONLINE LIFE” & PERSONA
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 14

CROSS TRAFFIC & DIGITAL CROSS PROMOTION DIAGRAM
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 15

DIGITAL PROPERTIES: LIVE DURING CAMPAIGN
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 16

CAMPAIGN TRAFFIC PATTERNS & FLOW MAP
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 17

DIGITAL ENGAGEMENT ON FACEBOOK GROUP(S)
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 18

CAMPAIGN HIGHLIGHTS
DAVID WILLIAM SCOTT / CREATIVE DIRECTOR 19

PDF THANK YOU
CONTACT DAVID:
415 342 2394
DAVID_WSCOTT@YAHOO.COM