Choosing an International School in Brussels
David Willows
Director of External Relations, ISB
www.isb.be
www.isb.be
The event
Telling the story
of my school
And helping people
find their place in that story
What do we all want for our children?
What do we all want for our children?
Will my child be safe?
Will my child be happy?
Will my child learn anything?
Will my...
What do we all want for our children?
Will my child be safe?
Will my child be happy?
Will my child learn anything?
Will my...
What motivates people?
What do we already know
Colleagues in Brussels 36%
Website 31%
Employer 9%
Colleagues at home 8%
Re...
What motivates people?
What do we already know
Two types of people:
Word of mouth 65%
Word of web 31%
What influences people?
What do we already know
Academics 23%
Other students / families 4%
Campus 13%
Tuition fees 4%
Camp...
The business of international schools
Business is booming!
• More than 1000 international schools worldwide
• 6% increase ...
The business of international schools
Business is business
• Quality assurance: Accredited Schools (eg CIS)
• Profit makin...
The business of international schools
Whom do we serve? ISB as an example…
• 1500 students, from 70 nationalities, aged 2 ...
The business of international schools
The business of learning
• International Curricula: IB Diploma, AP International Dip...
The experience of international schools
ISB offers a rich, balanced programme of academics, arts, sports and service, designed as a
coherent learning continuum, N...
Everyone Included
All learners’ needs are supported, their perspectives sought and
respected and their qualities valued an...
Everyone Challenged
All learners make annual learning progress through the achievement of
specific, appropriate learning t...
Everyone Successful
All learners have multiple opportunities to succeed and to secure their
best future.
ISB offers a rich...
Independent Learner
All learners are able to explain what they are learning and why, to reflect
on their own learning and ...
International Citizen
All learners develop a personal code of ethics, respect for diversity of
opinion and culture, compet...
Happy
Successful
Ethical
Prepared for the real world
Prepared for real work
The experience of international schools
ISB2010
• Student Learning Agenda
•Professional Learning Agenda
•Campus Agenda
•Technology Agenda
•Environmental Agenda
Th...
The experience of international schools
ISB High School Student, The Experience of International Education, Newsweek 2008
In the end, it’s all about fit
Choosing the right school for your child,
on top of everything else,
is one of the most imp...
Families, companies and organisations
purchase international school education in
just the same way as they buy a new
Luxur...
• Costs vary: from 16000-28000 euros per year
• Often companies are paying as part of an expatriate package.
• Some school...
Starbucks as the ‘Third Place’:
•WORK
•HOME
•STARBUCKS
In the end, it’s all about fit
Kind of like Starbucks
Kind of like Starbucks
Starbucks as the ‘Third Place’:
•WORK
•HOME
•STARBUCKS
ISB
ISB
In the end, it’s all about fit
The International School of Brussels - Kattenberg 19, 1170 Brussels. Belgium - Tel: 00 32 (2) 661 42 11 - Fax: 00 32 (2) 6...
Choosing An International School In Belgium
Choosing An International School In Belgium
Upcoming SlideShare
Loading in...5
×

Choosing An International School In Belgium

1,981

Published on

How do you choose a school for you children? What factors are important in making this important choice? This presentation, based on the experience of international education at the International School of Brussels (ISB), Belgium, formed part of a informational seminar to expatrirates organised by ING, xpats.com and the Bulletin in April 2009.

Published in: Education
1 Comment
0 Likes
Statistics
Notes
  • Hello! Congratulations on your presentation ... Excellent work ...! Thank you for sharing. We created a group Slideshare 'KINGDOM OF BELGIUM' which aims to connect all people in the world who love the Belgium, and their presentations, documents, videos,etc.
    I referenced your slideshow in this new group. You are cordially invited to join us! Have a good day. Greetings from France. Bernard.
    http://www.slideshare.net/group/kingdom-of-belgium
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
1,981
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
25
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Choosing An International School In Belgium

  1. 1. Choosing an International School in Brussels David Willows Director of External Relations, ISB www.isb.be
  2. 2. www.isb.be The event
  3. 3. Telling the story of my school And helping people find their place in that story
  4. 4. What do we all want for our children?
  5. 5. What do we all want for our children? Will my child be safe? Will my child be happy? Will my child learn anything? Will my child fit in? Will my child transfer on effectively to the next stage?
  6. 6. What do we all want for our children? Will my child be safe? Will my child be happy? Will my child learn anything? Will my child fit in? Will my child transfer on effectively to the next stage? Happy Ethical Successful
  7. 7. What motivates people? What do we already know Colleagues in Brussels 36% Website 31% Employer 9% Colleagues at home 8% Relocation agents 7% Expatriate forums 5% Books/magazines 3% Adverts 1%
  8. 8. What motivates people? What do we already know Two types of people: Word of mouth 65% Word of web 31%
  9. 9. What influences people? What do we already know Academics 23% Other students / families 4% Campus 13% Tuition fees 4% Campus visit / tour 11% Athletics 3% Conversations with teachers and staff 10% Available space 3% Location 9% Website 1% Learning support 7% Brochures 0% Values 7% Extra curricular 5%
  10. 10. The business of international schools Business is booming! • More than 1000 international schools worldwide • 6% increase in these schools each year • Now represents a $4 billion industry • Since 2001, international schools around the world have experienced unprecedented growth, particularly in Asia
  11. 11. The business of international schools Business is business • Quality assurance: Accredited Schools (eg CIS) • Profit making? Many not-for-profit, managed by volunteer Boards • Balancing the books: Costs are high, so the fees are high • Market competition: recruiting students and teachers
  12. 12. The business of international schools Whom do we serve? ISB as an example… • 1500 students, from 70 nationalities, aged 2 ½ - 19 years • 24% US expatriates, compared with 42% ten years ago • 10% Belgian and 10% Dutch, representing 2rd and 3rd largest community groups • Characterized by diversity – cultural, linguistic, ways of learning… • 26% turnover each year
  13. 13. The business of international schools The business of learning • International Curricula: IB Diploma, AP International Diploma • Access to top universities: >95% go on to top univerisities • Academics, Arts, Athletics: opportunities to learn and be successful, both inside and outside the classroom • Access: Learning support, ESL, Technology…
  14. 14. The experience of international schools
  15. 15. ISB offers a rich, balanced programme of academics, arts, sports and service, designed as a coherent learning continuum, Nursery through Grade 12/13. This programme of learning provides a unique ISB experience through which: The experience of international schools
  16. 16. Everyone Included All learners’ needs are supported, their perspectives sought and respected and their qualities valued and nurtured. ISB offers a rich, balanced programme of academics, arts, sports and service, designed as a coherent learning continuum, Nursery through Grade 12/13. This programme of learning provides a unique ISB experience through which: The experience of international schools
  17. 17. Everyone Challenged All learners make annual learning progress through the achievement of specific, appropriate learning targets. ISB offers a rich, balanced programme of academics, arts, sports and service, designed as a coherent learning continuum, Nursery through Grade 12/13. This programme of learning provides a unique ISB experience through which: The experience of international schools
  18. 18. Everyone Successful All learners have multiple opportunities to succeed and to secure their best future. ISB offers a rich, balanced programme of academics, arts, sports and service, designed as a coherent learning continuum, Nursery through Grade 12/13. This programme of learning provides a unique ISB experience through which: The experience of international schools
  19. 19. Independent Learner All learners are able to explain what they are learning and why, to reflect on their own learning and plan their next steps and to apply what they have learned in a variety of situations. ISB offers a rich, balanced programme of academics, arts, sports and service, designed as a coherent learning continuum, Nursery through Grade 12/13. This programme of learning provides a unique ISB experience through which: The experience of international schools
  20. 20. International Citizen All learners develop a personal code of ethics, respect for diversity of opinion and culture, competency in communications, collaboration and conflict resolution, an empathy for others, an age-appropriate understanding of global issues and a disposition towards positive community participation. ISB offers a rich, balanced programme of academics, arts, sports and service, designed as a coherent learning continuum, Nursery through Grade 12/13. This programme of learning provides a unique ISB experience through which: The experience of international schools
  21. 21. Happy Successful Ethical Prepared for the real world Prepared for real work The experience of international schools
  22. 22. ISB2010 • Student Learning Agenda •Professional Learning Agenda •Campus Agenda •Technology Agenda •Environmental Agenda The experience of international schools
  23. 23. The experience of international schools ISB High School Student, The Experience of International Education, Newsweek 2008
  24. 24. In the end, it’s all about fit Choosing the right school for your child, on top of everything else, is one of the most important decisions you will make as parents. But what should you look for in a school?
  25. 25. Families, companies and organisations purchase international school education in just the same way as they buy a new Luxury BMW, iPod or pair of Chanel sunglasses. In the end, it’s all about fit
  26. 26. • Costs vary: from 16000-28000 euros per year • Often companies are paying as part of an expatriate package. • Some schools will offer financial aid. In the end, it’s all about fit
  27. 27. Starbucks as the ‘Third Place’: •WORK •HOME •STARBUCKS In the end, it’s all about fit Kind of like Starbucks
  28. 28. Kind of like Starbucks Starbucks as the ‘Third Place’: •WORK •HOME •STARBUCKS ISB ISB In the end, it’s all about fit
  29. 29. The International School of Brussels - Kattenberg 19, 1170 Brussels. Belgium - Tel: 00 32 (2) 661 42 11 - Fax: 00 32 (2) 661 42 00 www.isb.be To keep the conversation going…. David Willows PhD Director of External Relations International School of Brussels (ISB) Kattenberg 19 Brussels, Belgium Telephone: +32 2 661 4223 GSM: +32 485 732564 Skype: davidwillows Blog: http://davidwillows.squarespace.com www.isb.be
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×