RESULTSWhat gender are you?    5   4.5    4   3.5    3   2.5    2   1.5    1   0.5    0              Male             Fema...
How old are you?           7           6           5           4           3           2           1           0          ...
Do you like music with special effects (SFX)?  6  5  4  3  2  1  0              Yes                 NoDo you prefer a musi...
What aspects of a music video do you appreciate the most?   9   8   7   6   5   4   3   2   1   0           Music Artists ...
How often do you watch music videos?      4    3.5      3    2.5      2    1.5      1    0.5      0              Every day...
Do you like animated videos?    6    5    4    3    2    1    0               Yes                NoWhat type of gender wou...
What type of devices do you use to watch music videos?        4    3.5        3    2.5        2    1.5        1    0.5    ...
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Results from questionnaire

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Results from questionnaire

  1. 1. RESULTSWhat gender are you? 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 Male FemaleWhat type of genre music do you like? 4 3.5 3 2.5 2 1.5 1 0.5 0 Hip-Hop R&B Rock Grime Clasic
  2. 2. How old are you? 7 6 5 4 3 2 1 0 15 - 20 21 - 25 26+What music channel do you watch the most? 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 MTV Base Viva The Hits Others
  3. 3. Do you like music with special effects (SFX)? 6 5 4 3 2 1 0 Yes NoDo you prefer a music video with narrative, performance or concept base (e.g. live performance)? 4 3.5 3 2.5 2 1.5 1 0.5 0 Narrative Performance Concept All
  4. 4. What aspects of a music video do you appreciate the most? 9 8 7 6 5 4 3 2 1 0 Music Artists Mise-en-SceneWhich do you prefer? 10 9 8 7 6 5 4 3 2 1 0 Upbeat/loud Slow music videos tempo/gentle music videos
  5. 5. How often do you watch music videos? 4 3.5 3 2.5 2 1.5 1 0.5 0 Every day Every Week Every Month NeverWhat part of a music video do you like to see? 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 Artist Performing Singing Both
  6. 6. Do you like animated videos? 6 5 4 3 2 1 0 Yes NoWhat type of gender would you like to see in the music video? 9 8 7 6 5 4 3 2 1 0 Male Female
  7. 7. What type of devices do you use to watch music videos? 4 3.5 3 2.5 2 1.5 1 0.5 0 TV Moblie Phones Ipod InternetWhat ethnicity do you prefer in music videos? 9 8 7 6 5 4 3 2 1 0 Black Mixed Race White

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