Social media: opportunities and challenges for nonprofits

The very ﬂattered but slightly reluctant presenter I don’t really enjoy doing keynote presentations You don’t know what people know, or what they might want to know You are presented as the expert when the audience probably knows much more than you do I much prefer open space events, workshops, maybe running a game, or doing reporting through video blogging The point is, I prefer being part of the conversation, rather than a speaker - and I think that goes for a lot of us.

Is it worth I don’t need the effort? more information Can I have your blog address? Social media is a way of starting conversations with people you might not otherwise meet.

What sort of Technology? Web 1.0? Web 2.0? •E-mail •Blogs •Forums/lists •RSS •Web pages •Shared bookmarks •Mainly text •Shared photos •Phone calls •Shared docs •Social spaces •Audio and video •Free calls Before we get into the details, I would just like to check where we all are. There’s nothing wrong with Web 1.0 - it depends what your requirements are.

The difference: DIY, share... Proﬁle Many places Feeds Shared photos and bookmarks Fundraising http://beth.typepad.com/beths_blog/ Beth Kanter’s blog http://beth.typepad.com/beths_blog/ shows how one person can create an amazing resource using social media. She can raise her proﬁle on the blog and elsewhere, post content there and on other blogs, share her photos and research, raise funds, oer content through a feed - also import content from eleswhere through a feed.

... change power relationships As people start to use social media it means that they can challenge top-down systems of organising and create their own

What’s happening in the wider world is that people are shifting from traditional media to social media They can create their own content online and read, listen, view other people’s, as Don Hinchclie explains here. http://web2.wsj2.com/social_media_goes_mainstream.htm

E-petitions: we ask Mr Blair, please change this (then e-mail these people) The e-petitions site at No 10 Downing Street enables people to raise an issue and collect support online. However, the ability to respond by sending e-mails to those who signed up rests with the Prime Minister http://petitions.pm.gov.uk/about

Social networks: we act Promote Act Connect Donate Show video Find your voice Join or start a change Social networking sites like http://change.org now enable people to connect with others with shared concerns, donate, promote actions and develop a voice online. The Media Trust has a UK site at http://www.communitychannel.org/yourcharityspace

Change is coming • Membership • Information • Transparency • Collaboration • Fundraising • Marketing http://www.johnniemoore.com/blog/archives/001655.php Greater use of social media poses challenges on several fronts for nonproﬁts. These are discussed in the NCVO ICT Foresight report out today http://www.ncvo-vol.org.uk/publications/publication.asp?id=4582

The cultural challenge Are you Yes 2.0? or No 2.0? •Ofﬁcial voice •A human voice •Anxious to control •Willing to share •We own it •Open source thinking •Central vetting •Share responsibility •Audience not online •Basics covered •Unwilling to invest time •Ready to experiment •Publish reports •Tell good stories The main challenge for nonproﬁt organisations in using social media is likely to be cultural http://partnerships.typepad.com/civic/2007/01/are_you_a_yes20.html

Something new every day ... New media managers at Community Channel - your charity space New organisations and opportunities are emerging for those wishing to explore social media for nonproﬁts.

david@partnerships.org.uk http://www.designingforcivilsociety.org http://socialmedia.wikispaces.com

Social media: opportunities and challenges for nonprofits

by David Wilcox on Mar 29, 2007

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Social media: opportunities and challenges for nonprofits — Presentation Transcript

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