The very flattered
but slightly
reluctant
presenter
I don’t really enjoy doing keynote presentations
You don’t know what people know, or what they might want to know
You are presented as the expert when the audience probably knows much more than you do
I much prefer open space events, workshops, maybe running a game, or doing reporting through
video blogging
The point is, I prefer being part of the conversation, rather than a speaker - and I think that goes for
a lot of us.

Is it worth I don’t need
the effort? more
information
Can I have your
blog address?
Social media is a way of starting conversations with people you might not otherwise meet.

What sort of Technology?
Web 1.0? Web 2.0?
•E-mail •Blogs
•Forums/lists •RSS
•Web pages •Shared bookmarks
•Mainly text •Shared photos
•Phone calls •Shared docs
•Social spaces
•Audio and video
•Free calls
Before we get into the details, I would just like to check where we all are. There’s nothing wrong with
Web 1.0 - it depends what your requirements are.

The difference: DIY, share...
Profile
Many places
Feeds
Shared
photos and
bookmarks
Fundraising
http://beth.typepad.com/beths_blog/
Beth Kanter’s blog http://beth.typepad.com/beths_blog/ shows how one person can create an amazing
resource using social media. She can raise her profile on the blog and elsewhere, post content there
and on other blogs, share her photos and research, raise funds, oer content through a feed - also
import content from eleswhere through a feed.

... change power relationships
As people start to use social media it means that they can challenge top-down systems of
organising and create their own

What’s happening in the wider world is that people are shifting from traditional media to social
media
They can create their own content online and read, listen, view other people’s, as Don Hinchclie
explains here.
http://web2.wsj2.com/social_media_goes_mainstream.htm

E-petitions: we ask
Mr Blair,
please
change this
(then e-mail
these people)
The e-petitions site at No 10 Downing Street enables people to raise an issue and collect support
online. However, the ability to respond by sending e-mails to those who signed up rests with the
Prime Minister http://petitions.pm.gov.uk/about

Social networks: we act
Promote
Act
Connect Donate
Show video
Find your voice
Join or start a
change
Social networking sites like http://change.org now enable people to connect with others with
shared concerns, donate, promote actions and develop a voice online. The Media Trust has a UK site
at http://www.communitychannel.org/yourcharityspace

Change is coming
• Membership
• Information
• Transparency
• Collaboration
• Fundraising
• Marketing
http://www.johnniemoore.com/blog/archives/001655.php
Greater use of social media poses challenges on several fronts for nonprofits. These are discussed in
the NCVO ICT Foresight report out today http://www.ncvo-vol.org.uk/publications/publication.asp?id=4582

The cultural challenge
Are you Yes 2.0? or No 2.0?
•Official voice
•A human voice
•Anxious to control
•Willing to share
•We own it
•Open source thinking
•Central vetting
•Share responsibility
•Audience not online
•Basics covered
•Unwilling to invest time
•Ready to experiment
•Publish reports
•Tell good stories
The main challenge for nonprofit organisations in using social media is likely to be cultural
http://partnerships.typepad.com/civic/2007/01/are_you_a_yes20.html

Something new every day ...
New media managers
at Community Channel - your charity space
New organisations and opportunities are emerging for those wishing to explore social media for
nonprofits.

david@partnerships.org.uk
http://www.designingforcivilsociety.org
http://socialmedia.wikispaces.com