Fundraising game presentation

Choosing and using technology in order to .... Using Consume many Information tools Create and communicate Collaborate with others Wednesday, 14 May 2008 1 Presentation given at The Institute of Fundraising Technology Groups' Conference 2008 - London, May 14th 2008 by David Wilcox http://www.ioﬁtsig.org/conf/programme.htm as an introduction to the communications and engagement game More about the game http://socialmedia.wikispaces.com/Fundraising+game The opening slide says that we may use social media to consume information, create and communicate, and to collaborate. The issue is how to choose appropriate methods to do that. David Wilcox david@socialreporter.com

Web 1.0 Publishing E-mail Channels Top-down? Static sites Audience Controlled? Forums The way we do Transformations Tools things around here Blogs iTunes Widgets Wikipedia E-bay Twitter Facebook Networked Anyone can Messy! Second Life contribute Web 2.0 + Wednesday, 14 May 2008 2 At the top of the page are tools and approaches used in the days of Web 1.0. At the bottom are more recent Web 2.0 methods and approaches. The promise of Web 2.0 is that new tools will bring major changes - transformation in the way that we do things. However, that depends very much on the culture - the way we do things around here

Change in power Wednesday, 14 May 2008 3 The use of Web 2.0 tools enables people to communicate more easily with each other. For organisations that means potential loss of control.

Change in our business • Membership • Information • Transparency • Collaboration • Fundraising • Marketing Wednesday, 14 May 2008 4 For organisations as well as individuals, change is coming on a lot of different fronts.

The difference: DIY, share... Proﬁle Many places Feeds Shared photos and bookmarks Fundraising http://beth.typepad.com/beths_blog/ Wednesday, 14 May 2008 5 Here’s how blogger Beth Kanter has become a publisher, inﬂuencer, fundraiser, collaborator and much more. Taking advantage of new developments does give you as an individual a lot more capability That can work from inside an organisation as well as outside. http://beth.typepad.com/beths_blog

Organisations using Web 2.0 Emphasis on how we can help you with a range of services Voice for individuals on the site Wednesday, 14 May 2008 6 Breast Cancer Care uses its web site to support not just members, but anyone with an interest or concern in the ﬁeld.

Organisational bypass Promote Act Connect Donate Show video Find your voice Join or start a change Wednesday, 14 May 2008 7 New sites like change.org enable people to connect, promote, donate and act in ways that previously would have required an organisation.

Play this through Invent a scenario Where is it What are you trying to do Who is involved Develop a plan Tools, activities Sequence Then tell the story of what happens, issues arising Wednesday, 14 May 2008 8 The social media game enables people to play through real or as-if scenarios and choose the most appropriate tools. More at http://socialmedia.wikispaces.com/Fundraising+game

David Wilcox david@socialreporter.com http://socialreporter.com Wednesday, 14 May 2008 9 More on games at http://www.usefulgames.co.uk

Fundraising game presentation

by David Wilcox

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Fundraising game presentation Presentation Transcript