Choosing and using technology
in order to ....
Wednesday, 14 May 2008 1
Presentation given at The Institute of Fundraising Technology Groups'
Conference 2008 - London, May 14th 2008 by David Wilcox
as an introduction to the communications and engagement game
More about the game http://socialmedia.wikispaces.com/Fundraising+game
The opening slide says that we may use social media to consume information, create and communicate, and
to collaborate. The issue is how to choose appropriate methods to do that.
Web 1.0 Publishing
Static sites Audience
The way we do Transformations
Tools things around
Widgets Wikipedia E-bay
Twitter Facebook Networked
Second Life contribute
Web 2.0 +
Wednesday, 14 May 2008 2
At the top of the page are tools and approaches used in the days of Web 1.0. At the bottom are more
recent Web 2.0 methods and approaches. The promise of Web 2.0 is that new tools will bring major changes -
transformation in the way that we do things. However, that depends very much on the culture - the way we do
things around here
Change in power
Wednesday, 14 May 2008 3
The use of Web 2.0 tools enables people to communicate more easily with each other. For
organisations that means potential loss of control.
Change in our business
Wednesday, 14 May 2008 4
For organisations as well as individuals, change is coming on a lot of different fronts.
The difference: DIY, share...
Wednesday, 14 May 2008 5
Here’s how blogger Beth Kanter has become a publisher, inﬂuencer, fundraiser, collaborator and
Taking advantage of new developments does give you as an individual a lot more capability
That can work from inside an organisation as well as outside.
Organisations using Web 2.0
Emphasis on how we
can help you with a
range of services
Voice for individuals
on the site
Wednesday, 14 May 2008 6
Breast Cancer Care uses its web site to support not just members, but anyone with an interest or
concern in the ﬁeld.
Find your voice
Join or start a
Wednesday, 14 May 2008 7
New sites like change.org enable people to connect, promote, donate and act in ways that
previously would have required an organisation.
Play this through
Invent a scenario
Where is it
What are you trying to do
Who is involved
Develop a plan
Then tell the story of what happens, issues arising
Wednesday, 14 May 2008 8
The social media game enables people to play through real or as-if scenarios and choose the most
appropriate tools. More at
Wednesday, 14 May 2008 9
More on games at http://www.usefulgames.co.uk