How do we promote and support social
innovation in the current, confused landscape
of new policies, roles, technology, spaces
Behavioural Social apps Mobile
Innovation Online connectors
Network hubs spaces
weavers Knowledge Personal
Hyperlocal hub apps
action Cloud Social Spaces
I developed these slides to give myself a
framework for thinking about collaboration
spaces , online and face-to-face.
I’m hoping the framework will be be
useful for a number of projects
I’m starting in 2011.
I’ll report on those at
There’s some references in the ﬁnal slide
David Wilcox email@example.com
Collaboration spaces When tackling social challenges we need
to think about the goal; the people
for social innovation involved; then the methods
that may be appropriate; and the
Context structure to carry things forward.
• Politics What’s possible will be inﬂuenced
• Policies by the local culture, and wider social
• Networks Culture of
and economic context
Challenges Methods Solutions
Networks are increasingly important
People and their roles because they party deﬁne the context
and culture, as well as providing
structures for action.
Methods may be online or ofﬂine
activities, individual apps, or processes.
From model developed
People will be deﬁned partly by roles, and
by Ann Holmes also by skills, attitudes, and preferences.
Collaboration spaces enable us to work through the way we deﬁne goals, engage people, choose
methods, create processes ... whether workshops or online innovation hubs.
How can we design collaboration spaces and processes
amidst new policies, in a media rich networked environment?
r ity cal
A Need to connect ...
1. Domains of 2. New attitudes
innovation and skills
Ne People and their roles
inﬂ tw i al
ue ork oc dia
nc S e
1. Landscape view: domains for a social innovation framework
ewimate Co uc
N An nn
What social spaces
me t, su
ds N ew
2. Personal view: each domain requires new skills ...
Develop Raise proﬁle, increase Build
new skills, social capital personal
What personal spaces
Blend and capacity to work across Use network
apps Design workﬂow
... in personal workspaces
Solutions: develop within domains + between them
Social reporters Knowledge hub
Connected councillors Hyperlocal
Partnership coordinators Our Society
for new roles
spaces Network and
Workﬂow design and personal asset mapping
Social apps assets
Big Society Bank
Social app store Crowdsourced funding
Knowledge hub store Volunteering
Social collaboration spaces online and face to face, local and central
development We need work on speciﬁcs
• Roles in networks and network development
• Tailored guides on using social media apps for speciﬁc roles
• Design of personal workﬂows in the use of apps
• Ways to blend online and ofﬂine methods
• Systems/network thinking for sustainability planning
Workshops Game sessions
We also need collaboration spaces to bring
different domains and ideas together
• Online spaces like Simpl and the
• Social by Social game
• Other workshops - like Social Spaces
• Social Media Surgeries
The Social by Social game
Full description here http://socialbysocial.net/notes/Social_by_Social_game
The game creates a collaboration space within
which people follow the sequence previously
outlined, from developing a scenario to
developing a plan, with the main emphasis being
on choosing methods. - the social apps domain.
There are limited options within the game for
exploring other domains: the network of
stakeholders to be engaged, the roles and
The game has been used with
• presentations and exercises beforehand to
familiarise people with the ideas and methods
• hands-on demonstrations or social media
surgeries so people can explore the practicalities
of the plan that they have developed
The game provides one way to put the collaboration framework into practice for a local community,
network or organisation.
We can develop it so that there is more balance between the different domains of role, apps,
networks, resources - and/or make these modules.
We can also develop links between the game method cards (apps) and an evolving social apps store:
the roles and guides; and ways of mapping networks and planning use of resources.
NEW GAME FOR NEIGHBOURHOODS AND NETWORKS
Players also agree any existing working links between roles by producing a
Background basic network map. The game is now ready to start.
The Social by Social game has been successful in helping people plan Play
what social media and other communication methods they might use in
localities, organisations and networks. During the course of play in a Players examines the activities, methods and resources allocated to their role
workshop, people also explore other aspects of the situation ... the and decide what initiatives they wish to take, while considering the allocations
stakeholders, resources available, and who would do what. made to other roles. A period of dealing (say 15 minutes ) now ensues where
alliances may be formed to:
The current policy context makes it even more important to take a
whole system approach when there will be fewer resources, and • Pool resources
projects and services may be delivered by local groups and social • Act towards a shared goal
enterprises rather than public agencies. We need to do “more with
more” by releasing assets in the community or organisation, and • Act jointly to secure resources from outside the network.
animating the total network of interests involved.
At the end of dealing period, players will announce the deals that have been
Outline made and the projects that they support, listing the activities, methods and
The following notes outline a possible game that simulates this resources entailed. The Facilitator, representing policy makers and all external
approach. It could be used “for real” or as a way to open discussion elements, will announce:
around the key issues, and new frameworks for thinking that are
needed. It brings together key elements in our thinking about social • external events that have local effects
innovation: • The results of funding or other support bid for
• Roles • Any local events which may directly affect local initiatives
• Methods • Any national events that may affect role types (eg changes in charity law,
• Assets Players now carry out other rounds of dealing and announcing results. The
It should be possible to "focus" the game from the point of view of each
of these elements - that is, from the point of view of roles or assets number of these rounds to be determined by the time available.
depending on what a group of participants wants to explore.
Game process At the end of the game, players hold a facilitated discussion on:
The game will build on the existing Social Media game but with the
addition of role playing and network mapping elements. The process • How successful collaborations were in achieving the goals
will be something like this: • What alliances, networks emerged
• How efficiently the overall resources were used to achieve the goals
Setting out the Aims and context
The players will agree what they are trying to achieve and the specific • What range of methods were used
local context in which they will work by developing a scenario and
agreeing broad goals. Social by Social game http://socialbysocial.net/notes/Social_by_Social_game
Deﬁning the roles Drew Mackie and David Wilcox
Players will list a set of roles that are active within the scenario defined
including agencies, interest groups and stakeholders. The Facilitator firstname.lastname@example.org
then cuts the list to the number of players and assigns a role to each.
Each player then spends a short while writing a description of the role
and listing its current aims, activities, methods and resources (some of January 5 2011
these may be generated randomly).
•The context for current thinking is set partly by the UK Government’s Big Society ideas and policies - http://
•I’m helping develop http://oursociety.org.uk which focusses on the local opportunities
•There’s more on social innovation and social technology in the Social by Social book, including a development process for
•Here’s a post and links on designing events for social innovation http://socialreporter.com/?p=799
•The idea of the Social Apps Store developed here http://socialreporter.com/?p=951
•We talked about roles in Social by Social http://www.socialbysocial.com/book/emerging-roles and I wrote about social artists
here - http://socialreporter.com/?p=474
•The UK Government is planning to support training for hundreds or maybe thousands of community organisers http://bit.ly/
•Antony Mayﬁeld helped me think about workﬂow http://bit.ly/eK4mLq
•Simpl is a social innovation marketplace currently in beta - http://www.futuregovnetwork.com/items/170
•The Innovation Hub is a government online innovation space http://innovate.direct.gov.uk/blogs/dotgovlabs
•About the Knowledge Hub http://www.local.gov.uk/lgv2/core/page.do?pageId=174022
• More here about Tessy Britton’s project Social Spaces http://www.socialspaces.org/ and Travelling Pantry workshops http://
• Earlier workshop games at http://usefulgames.co.uk
As the framework evolves, I’ll connect resources more directly