BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search
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BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search

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The importance of local citation building and local listing optimisation as part of a Local SEO strategy. ...

The importance of local citation building and local listing optimisation as part of a Local SEO strategy.

A business and brand perspective on why care needs to be taken when doing local SEO.
Lessons learnt, do's and don'ts; whether you are optimising a single location for an SME or hundreds of locations for a national chain.

Read more: http://www.mishoplocal.co.uk

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  • Assume that you all understand the need for local listing optimisation as part of a local SEO strategy
  • The general assumption is that one file fits all – but this is not the case. If you use the wrong type or size of logo, you’ll encounter a whole number of issues,
  • Coordinate the set-ups with the communication planDo it at the right time of year.Do you have call centre?

BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search BrightonSeo - MiShoplocal - Scaling and Controlling Your Brand in Local Search Presentation Transcript

  • Scaling Local Citations and Managing Your Brand in Local Search
  • LOCAL SEARCH ismore ABOUT yourADDRESS than your website!
  • You don’t need a website for local searchYou need an address
  • Local Search Drivers Influenced by On Distance Address LOCALRelevance Categories LISTING ContentProminence SITES Customer Reviews
  • Local Listing Sitesare not the same asLink Building Sites
  • There are HUNDREDS of LOCAL Listing Sites
  • Local Listings Name Address 1 Address 2 Project Your Brand Address 3 Photos Phone: 01273 123456 Email: info@yourwebsite.com www.yourwebsite.com Business Description Social Media Products & Services Shoes, Training Shoes, Nike, Vouchers & Promotions Opening Hours Mon – 9.00 to 17.30 20% off Tue - 9.00 to 17.30 Shoes Wed - 9.00 to 18.00
  • Who lives at this address? The address is fixed BUTeverything else can change
  • Imagine you are a Search Engine trying toORGANISE information about an ADDRESS
  • Which one is correct? What YOU What Search Engines and Want Customers See
  • Local Listing OptimisationIncreases your local search footprint
  • Results 1st.GooglePlaces
  • Results Local Listing SitesAppearin Local SearchResults
  • Results ClientListed on Landing Page
  • Results Client NameDisplayedin Listing Title
  • A physicaladdress is asearch asset
  • Scaling Local Listing Optimisation
  • Scaling: The 7 Cs 1. Clean N.A.P 2. Content Prep. 3. Claim 4. Communicate 5. Co-ordinate 6. Control 7. Continue (Maintain)
  • 1. Clean N.A.P
  • 2. Content Prep.
  • Keep Content Simple Branch Branch Specific Either Generic Address Name LogoBranch Images Phone Number Product Images Business Descriptions Email Web Links Social Media Links Categories Products & Services Opening HoursThe more branch variety – the harder to maintain
  • Business DescriptionSpace varies by listing site. 1000 800 1500 Characters 350 500 200 Use the space!
  •  Listing sites use different sized logos Incorrectly sized logos can be distorted
  • Too Small
  • Too Big
  • Stretched
  • Squashed
  • Cropped
  • Blurred
  • Pixelated
  • Annoying
  • Categories Fashion Shop Or Uniform Supplier?
  • Categories Must beCorrect &Consistent
  • DetailBranch List Master Branch Specific Branch Detail Generic BranchBranch Contact Address Address Post Business Town County Phone 200 350 500 800 1000 1500 Name Name Line 1 Line 2 Code EmailBranch 1 Manager Address Line 2 Address Line 2 Town County BN1 2GN 01273 987498 info@email.com Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 2 Manager Address Line 3 Address Line 3 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 3 Manager Address Line 4 Address Line 4 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 4 Manager Address Line 5 Address Line 5 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 5 Manager Address Line 6 Address Line 6 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 6 Manager Address Line 7 Address Line 7 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 7 Manager Address Line 8 Address Line 8 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 8 Manager Address Line 9 Address Line 9 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 9 Manager Address Line 10 Address Line 10 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 10 Manager Address Line 11 Address Line 11 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 11 Manager Address Line 12 Address Line 12 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 12 Manager Address Line 13 Address Line 13 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 13 Manager Address Line 14 Address Line 14 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 14 Manager Address Line 15 Address Line 15 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 15 Manager Address Line 16 Address Line 16 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 16 Manager Address Line 17 Address Line 17 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 17 Manager Address Line 18 Address Line 18 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 18 Manager Address Line 19 Address Line 19 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 19 Manager Address Line 20 Address Line 20 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 20 Manager Address Line 21 Address Line 21 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt utBranch 21 Manager Address Line 22 Address Line 22 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. incididunt ut laboresit amet, Lorem ipsum dolor et dolore ut labore et dolore magna Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut Lorem et dolore magna aliqua.
  • ApproveContent and NAP before starting work
  • 3. Claim Your Place
  • Claim Sites Relevant to YourSector and Location
  • Local Listing Audit kia ten ess SCORE h g-tim e l.yahoo ta sea rc lace.no Places nloca l call y uare ages cal ce ao uk up ore ole riff ex Com ple k pla ceslo Branch shoppin Presen touchlo thom so uk.nom hotfrog h theigro primep freeind loca lda uk.l oca cylex-u Google bizwiki loca lm myshe mant a foursq townp loca lst 0 Not Listed sc oot qype Bing yelp t asea rc yell Plac es Branch 1 Durham 4 3 2 2 2 2 2 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 76% 76% 35% 35% 27% 27% 2 Bath 1 Listed 3 but incorrect 4 - 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 2 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 76% 76% 34% 34% 26% 26% cal 3 Chester 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 2 2 0 0 2 2 0 0 0 0 0 0 0 0 0 0 0 0 68% 68% 32% 32% 22% 22% 4 Brighton 4 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 64% 64% 30% 30% 19% 19% 2 5 Harrogate Listed but incomplete 4 3 2 2 2 2 2 2 0 2 2 1 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 56% 56% 26% 26% 14% 14% touchl o loca ld a Goo gle 6 Leeds 4 3 2 2 2 2 2 2 0 2 2 0 2 2 0 0 0 0 3 3 0 0 0 0 0 0 2 2 0 0 0 0 0 0 0 0 0 0 52% 52% 26% 26% 13% 13% 7 Aldeburgh 4 2 2 2 2 0 2 2 2 2 2 2 0 0 2 2 0 0 0 0 0 0 0 0 0 0 0 0 2 2 0 0 0 0 0 0 0 0 52% 52% 24% 24% 13% 13% sc oot 3 8 Nottingham Listed with content 4 3 2 2 2 1 3 2 0 2 2 0 1 1 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 52% 52% 24% 24% 13% 13% 9 Aberdeen 4 3 2 2 2 2 2 1 0 2 2 1 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 52% 52% 23% 23% 12% 12%10 Tunbridge Wells 4 3 2 2 2 2 2 2 1 0 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 48% 48% 22% 22% 11% 11%12 Glasgow 411 Manchester Claimed but unoptimised 4 2 1 2 2 2 2 2 2 2 2 2 2 2 2 0 0 2 2 0 1 1 0 0 0 0Branch 2 2 0 0 0 0 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 48% 48% 44% 22% 22% 19% 10% 10% 8% 4 0 0 0 2 0 0 0 0 0 0 0 0 0 44% 19% 8%13 Wimbledon 4 3 2 2 2 2 1 0 0 2 0 1 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 40% 40% 18% 18% 7% 7%14 York 5 Claimed and optimised 4 3 0 0 2 0 2 0 1 2 2 0 0 0 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 36% 36% 17% 17% 6% 6%15 Chichester16 Belfast 4 4 0 1 2 2 2 2 2 2 2 2 0 0 2 2 0 0 1 Durham 0 0 1 1 2 2 2 2 0 0 0 0 0 0 40 0 0 0 0 0 0 0 0 3 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 36% 36% 36% 36% 16% 16% 16% 16% 26% 6% 6% 6%17 Exeter 1 3 2 2 0 1 2 2 0 2 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 36% 36% 14% 14% 5% 5%18 Kingston19 Manchester 4 4 3 1 2 2 2 2 2 2 2 2 0 2 2 0 0 0 2 Bath 0 2 1 0 0 0 0 0 0 0 0 0 0 0 40 0 0 0 0 0 0 0 3 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 32% 32% 32% 32% 16% 16% 15% 15% 25% 5% 5% 5%20 Cardiff 4 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8% 8% 5% 5% 0.4% 0.4% Directory Score 77% 77% 36% 36% 36% 32% 32% 31% 30% 30% 26% 21% 21% 20% 14% 13% 21% 20% 14% 13% 3 Chester 4 13 8% 8% 2 7% 7% 5% 5% 4% 4% 2% 2% 0% 0% 0% 0% 0% 0% 0% 0% 2 Key 0 Not Listed 4 Brighton 5 4 3 2 2 1 Listed - but incorrect Presence – The extent to which a branch is listed across multiple sites 2 Listed but incomplete Completeness – The extent 2 5 Harrogate to which a branch is represented across these sites 2 4 3 1 2 3 Listed with content Branch Score – The local search rating for a given branch 4 Claimed but unoptimised 6Score – The extent to which the directory4 its features are utilised 2 Directory Leeds and 3 0 2 5 Claimed and optimised
  • 4. Communicate Tell the branches what you are doing and what they need to do
  • Expect verification calls
  • You need a BranchCommunication Plan
  • 5. Co-ordinate 1 2 3 4 5Gather Data Gather DataPrepare Data and Content Prepare ContentNotify Branches Notify BranchesNotify Branches Sign-Off to Go Set-up & ClaimSet-up and Claim Google Places Google Places Set-up & ClaimSet-up and Claim Listing Sites Listing SitesMaintain Maintain
  • 6. Control  Login Emails & Passwords  Branch Changes  Telephone Numbers
  • 7. Continue Don’t let yourself go!
  • Thoughts for the day Are you in control of your local brand presence? Are your branches a search asset?
  • Thank You
  • David WhatleyMiShop.Local07891 360057