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Percent who do Activities Regularly                           Avg. No. of                                         (Daily o...
SOCIAL COMMERCEDEFINED     Subset of E commerce that     uses Social Media, online    media that supports social      inte...
SOCIAL COMMERCEDEFINED    Or in simpler definition……                (courtesy: IBM)         Subset of E commerce that     ...
Is SOCIAL COMMERCE Trend?          Social Commerce is a          TRANSFORMATION     “Just like e Commerce transform Retail...
COMMERCE = SOCIALP2P, Engagement
Fundamental    mistake    E COMMERCE
REWINDSocial Commerce is NOT new         1994 First ever recorded e         commerce transaction.         Amazon.com invit...
3                factors drive                e commerce                             more connected                      t...
2    SOCIAL COMMERCE    TYpESCONNECT      SHOPWHERE        WHERECONSUMER     CONSUMERSHOP         CONNECT
CONNECTWHERECONSUMERSHOP
SHOPWHERECONSUMERCONNECT
SHOPWHERECONSUMERCONNECT
camVIDEO of DIESEL CAMPAIGN IN STORE
IT’S NOTMARKETING, IT’S      HOW YOURBRAND LIVES IN DIGITAL WORLD             Rob Pinto
6    SOCIAL COMMERCE    Elements       syzygy.net/ Paul Marsden      Social      Ratings &              Recommendations   ...
#1•   Social Media Stores     SOCIAL•   Group Buying          SHOPPING•   Co Browsing•   Group Gifting6    SOCIAL COMMERCE...
#2•   Customer Reviews        Ratings &•   Expert Reviews           reviews•   Sponsored Reviews•   Customer Testimonials6...
#2Ratings & reviews
• Social Bookmarking                   #3  • Wishlist                  Recommendations     • Galleries Bookmarked   & refe...
#3                      Recommendations                      & referrals6    SOCIAL COMMERCE    elements
#4• Q & A Forums                          Forums &• Retail Blogs            communities• Customer Communities  • MyStarbuc...
#4Forums &communities
#4Forums &communities
#5• News Feeds                       Social  • Twitter                         media     • Facebook• Deal Feeds     • #1 r...
#5                      Social                       media6    SOCIAL COMMERCE    elements
WILL IT BLEND VIDEO
IKEA FACEBOOK PHOTO TAG VIDEO
#6• Social Ads          Social• Social Apps          Ads &• Shop Widgets6    SOCIAL COMMERCE    elements
#6                      Social                       Ads &6    SOCIAL COMMERCE    elements
LEVI’S FRIENDS STORE VIDEO
6    SOCIAL COMMERCE    elements      Social      Ratings &   Recommendations    shopping       reviews    & referrals   F...
Does it make sense ?            MarketingYES         Presence            Social Psychology
6   Style of thinking    “SOCIAL psychology”      1. Social Proof – “Follow The Crowd”      2. Authority – “Follow The Aut...
In SOCIAL COMMERCE3C         onnection         onversation         onversion
What it means To :business   E commerce consumers
What it means To :                     business
What it meansTo :                consumers
Let’s recap2 SOCIAL COMMERCE                      Social       Ratings & TYpES              shopping        reviews6 SOCIA...
things to comemobile commercemobile wallet
GOOGLE WALLET VIDEO   INTRODUCTION
upcoming trendsIn Store Pick UpPick Up Depots (Drop Box)Mobile AppsLess Flashy, MORE FunctionVideoDaily DealsRetail Based ...
last notes+ Internet is here and has changed the rules+ Brick & Mortar’s Success Does Not GuaranteePrescriptions in the Do...
@davidwayneika
Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
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Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar

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Commerce has always been SOCIAL. People dealing / interact with other people. Social Commerce is a mere of putting human, user factor back to Commerce. Application of Word of Mouth into E Commerce.

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Transcript of "Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar"

  1. 1. Percent who do Activities Regularly Avg. No. of (Daily or Several Times a Week) Minutes per DayIndonesia Consumer Insights, June 2010 Base: All Respondents (Natural fall-out)
  2. 2. SOCIAL COMMERCEDEFINED Subset of E commerce that uses Social Media, online media that supports social interaction and user contributions, to enhance the online purchase experience
  3. 3. SOCIAL COMMERCEDEFINED Or in simpler definition…… (courtesy: IBM) Subset of E commerce that Theuses Social Media,WORD Concept of online OF media that supports social applied to E MOUTH n and user interactio Commerce contributions, to enhance the online purchase experience
  4. 4. Is SOCIAL COMMERCE Trend? Social Commerce is a TRANSFORMATION “Just like e Commerce transform Retail, Social Media will transform E Commerce by changing people’s expectation” Social Commerce Summit, 2010
  5. 5. COMMERCE = SOCIALP2P, Engagement
  6. 6. Fundamental mistake E COMMERCE
  7. 7. REWINDSocial Commerce is NOT new 1994 First ever recorded e commerce transaction. Amazon.com invited customers to publish ratings, review of products they purchased
  8. 8. 3 factors drive e commerce more connected time poor, cash rich more options & better qualityCurated from Fortune Indonesia & Nielsen
  9. 9. 2 SOCIAL COMMERCE TYpESCONNECT SHOPWHERE WHERECONSUMER CONSUMERSHOP CONNECT
  10. 10. CONNECTWHERECONSUMERSHOP
  11. 11. SHOPWHERECONSUMERCONNECT
  12. 12. SHOPWHERECONSUMERCONNECT
  13. 13. camVIDEO of DIESEL CAMPAIGN IN STORE
  14. 14. IT’S NOTMARKETING, IT’S HOW YOURBRAND LIVES IN DIGITAL WORLD Rob Pinto
  15. 15. 6 SOCIAL COMMERCE Elements syzygy.net/ Paul Marsden Social Ratings & Recommendations shopping reviews & referrals Forums & Social media Social ads &communities optimization apps
  16. 16. #1• Social Media Stores SOCIAL• Group Buying SHOPPING• Co Browsing• Group Gifting6 SOCIAL COMMERCE elements
  17. 17. #2• Customer Reviews Ratings &• Expert Reviews reviews• Sponsored Reviews• Customer Testimonials6 SOCIAL COMMERCE elements
  18. 18. #2Ratings & reviews
  19. 19. • Social Bookmarking #3 • Wishlist Recommendations • Galleries Bookmarked & referrals• GiftList• Referral Programs• SocialRecommendations • iTunes • Amazon.com6 SOCIAL COMMERCE elements
  20. 20. #3 Recommendations & referrals6 SOCIAL COMMERCE elements
  21. 21. #4• Q & A Forums Forums &• Retail Blogs communities• Customer Communities • MyStarbucksIdea.com6 SOCIAL COMMERCE elements
  22. 22. #4Forums &communities
  23. 23. #4Forums &communities
  24. 24. #5• News Feeds Social • Twitter media • Facebook• Deal Feeds • #1 reasons customer connect• Media Sharing • Will It Blend? << Case Study6 SOCIAL COMMERCE elements
  25. 25. #5 Social media6 SOCIAL COMMERCE elements
  26. 26. WILL IT BLEND VIDEO
  27. 27. IKEA FACEBOOK PHOTO TAG VIDEO
  28. 28. #6• Social Ads Social• Social Apps Ads &• Shop Widgets6 SOCIAL COMMERCE elements
  29. 29. #6 Social Ads &6 SOCIAL COMMERCE elements
  30. 30. LEVI’S FRIENDS STORE VIDEO
  31. 31. 6 SOCIAL COMMERCE elements Social Ratings & Recommendations shopping reviews & referrals Forums & Social media Social ads &communities optimization apps
  32. 32. Does it make sense ?  MarketingYES  Presence  Social Psychology
  33. 33. 6 Style of thinking “SOCIAL psychology” 1. Social Proof – “Follow The Crowd” 2. Authority – “Follow The Authority” 3. Scarcity – “Scarce Stuff is Good Stuff” 4. Liking – “Follow Those You Like” 5. Relevance – “How do I relate” 6. Reciprocity – “Repay Favors”
  34. 34. In SOCIAL COMMERCE3C onnection onversation onversion
  35. 35. What it means To :business E commerce consumers
  36. 36. What it means To : business
  37. 37. What it meansTo : consumers
  38. 38. Let’s recap2 SOCIAL COMMERCE Social Ratings & TYpES shopping reviews6 SOCIAL COMMERCE Recommenda Forums & communiti elements tions & referrals es3C Social media optimization Social ads & apps
  39. 39. things to comemobile commercemobile wallet
  40. 40. GOOGLE WALLET VIDEO INTRODUCTION
  41. 41. upcoming trendsIn Store Pick UpPick Up Depots (Drop Box)Mobile AppsLess Flashy, MORE FunctionVideoDaily DealsRetail Based Social NetworksDeal Aggregators
  42. 42. last notes+ Internet is here and has changed the rules+ Brick & Mortar’s Success Does Not GuaranteePrescriptions in the Dot Com era+ Imperative to include E Commerce Strategy intoOverall Business Vision+ Brick & Mortar’s + Click & Portal = Click and BrickEnterprise+ Social Customer
  43. 43. @davidwayneika
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