An overview of implementation Social Media as part of marketing tools for Small Businesses. Shared during seminar workshop session together with Akademi Berbagi @AkademiBerbagi with TELKOM
An overview of implementation Social Media as part of marketing tools for Small Businesses. Shared during seminar workshop session together with Akademi Berbagi @AkademiBerbagi with TELKOM
Giuseppe Mauriello at Giuseppe Mauriello@David Wayne, Your presentation is very nice. I downloaded it and I renamed the file in .zip extracting it. But I don't use MAC and then Keynote, then I have problem to read files . apxl. Can you send it in .pdf format? Thank you so much in advance, Best Regards - Giuseppe2 years ago
I've downloaded and tried to unzip your presentation. For some reason the zip file doesn't unzip correctly. Could you send me a PDF of the slide deck. Thanks Steve2 years ago
Social Media Marketing for Small BusinessPresentation Transcript
THE POWER OFSOCIAL MEDIA MARKETING SOCIALSME FOR MEDIAFOR SMALL BUSINESS TELKOM SEMINAR BANDUNG, FEB 26 2011 David Wayne Ika CEO www.lintasberita.com
To find something comparable,you have to go back 500 yrs tothe printing press, the birth of mass media.... Internet and Social Media are shifting the power AWAY from editors, publishers, the establishment, NOW it’s the PEOPLE who are taking control. Rupert Murdoch
6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
1. LISTEN - The Competition - Hang Outs - Influencers - Sentiments
6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
2. people - Real World - Audience Segment - Technographs - Identify Needs
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6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
3. objective
SOCIAL MEDIABUSINESS EQUIVALENTRESEARCH LISTENINGMARKETING TALKING SALES ENERGIZING SUPPORT SUPPORTING DEVELOP EMBRACING
6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
4. content- The Brand- Value- Resource- Relevancy
6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
5. technology
6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
6. engagement 3C onnection onversation onversion
5 TIPShow to
RESEARCH
understandBehavior, Culture, Personalities
select theright tools
learn thevocabularies
encourage staff toparticipate
5 sins to avoid in social media
Listen To MeSell...Sell..
no plan
TIME
1 sizefits all
MEASURE
!"#$%%%%#&()%%
How to start ? what to tweet ?Source: EzinesArticle.com
How to start ?• Start by following the best in your field.• Promote and tell people your Twitter ID and ask them to follow you.• Include a Follow Me link in all your emails, on your website and Facebook pages.• Join in conversations. Reply & Retweet tweets that relevance to your business.• When someone follows you, send a thank you with their name in it and follow them back• Post comments on others blogs, intelligent comments that pertain to the conversation. This will encourage others to visit your site and in turn your Twitter page.
what to tweet ?30% Other Peoples stuff. Retweets of followers, Retweet big names, quotes,links to great articles.30% Funny stuff, motivational quotes, links to interesting blogs and articles (nonbusiness).30% Your Stuff. Not selling, but about you and your likes, what you do, who youare.10 % Your Promotions. What your offering.
harrymzaki
thank you in advance.
Best regards 2 years ago
I've downloaded and tried to unzip your presentation. For some reason the zip file doesn't unzip correctly. Could you send me a PDF of the slide deck. Thanks Steve 2 years ago
www.yourthoughtspot.com 2 years ago