Social Media Marketing for Small Business

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An overview of implementation Social Media as part of marketing tools for Small Businesses. Shared during seminar workshop session together with Akademi Berbagi @AkademiBerbagi with TELKOM

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Social Media Marketing for Small Business

  1. THE POWER OFSOCIAL MEDIA MARKETING SOCIALSME FOR MEDIAFOR SMALL BUSINESS TELKOM SEMINAR BANDUNG, FEB 26 2011 David Wayne Ika CEO www.lintasberita.com
  2. To find something comparable,you have to go back 500 yrs tothe printing press, the birth of mass media.... Internet and Social Media are shifting the power AWAY from editors, publishers, the establishment, NOW it’s the PEOPLE who are taking control. Rupert Murdoch
  3. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
  4. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
  5. 1. LISTEN - The Competition - Hang Outs - Influencers - Sentiments
  6. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
  7. 2. people - Real World - Audience Segment - Technographs - Identify Needs
  8. 9
  9. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
  10. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
  11. 3. objective
  12. SOCIAL MEDIABUSINESS EQUIVALENTRESEARCH LISTENINGMARKETING TALKING SALES ENERGIZING SUPPORT SUPPORTING DEVELOP EMBRACING
  13. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
  14. 4. content- The Brand- Value- Resource- Relevancy
  15. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
  16. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
  17. 5. technology
  18. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
  19. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENTSource: SkyLab Social Media Presentation
  20. 6. engagement 3C onnection onversation onversion
  21. 5 TIPShow to
  22. RESEARCH
  23. understandBehavior, Culture, Personalities
  24. select theright tools
  25. learn thevocabularies
  26. encourage staff toparticipate
  27. 5 sins to avoid in social media
  28. Listen To MeSell...Sell..
  29. no plan
  30. TIME
  31. 1 sizefits all
  32. MEASURE
  33. !"#$%%%%#&()%%
  34. How to start ? what to tweet ?Source: EzinesArticle.com
  35. How to start ?• Start by following the best in your field.• Promote and tell people your Twitter ID and ask them to follow you.• Include a Follow Me link in all your emails, on your website and Facebook pages.• Join in conversations. Reply & Retweet tweets that relevance to your business.• When someone follows you, send a thank you with their name in it and follow them back• Post comments on others blogs, intelligent comments that pertain to the conversation. This will encourage others to visit your site and in turn your Twitter page.
  36. what to tweet ?30% Other Peoples stuff. Retweets of followers, Retweet big names, quotes,links to great articles.30% Funny stuff, motivational quotes, links to interesting blogs and articles (nonbusiness).30% Your Stuff. Not selling, but about you and your likes, what you do, who youare.10 % Your Promotions. What your offering.
  37. 51
  38. THANK YOU @davidwayneikawww.lintasberita.com

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