Social Media For Marketing and Customer Care

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A Keynote material for TELKOM Learning Center. Topic Seminar: Social Media for Marketing and Customer Care. Date of seminar: July 7th, 2011.

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Social Media For Marketing and Customer Care

  1. @davidwayneikaSunday, July 10, 11
  2. Social media for marketing tools & application social meets customer care case studiesSunday, July 10, 11
  3. Sunday, July 10, 11
  4. 5 ............ Implementations Social Media for BusinessSunday, July 10, 11
  5. #1 Establish GOALS (Be Specific) .............Sunday, July 10, 11
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  7. #2 Listening ............. Tweet Alarm twilert brand watch social mention open bookSunday, July 10, 11
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  11. who & where are they?personalityhow / where theyconsumehow/ where theyengage Learn About Your AudienceSunday, July 10, 11
  12. #3 Build Your Plan .............Sunday, July 10, 11
  13. SELECTYOUR TOOLS ask 3 questions: target audience digital assets C.T.ASunday, July 10, 11
  14. #4 Engage! .............Sunday, July 10, 11
  15. 3C onnection onversation onversionSunday, July 10, 11
  16. #5 Analyze & Optimize .............Sunday, July 10, 11
  17. How to start ? what to tweet ? Source: EzinesArticle.comSunday, July 10, 11
  18. How to start ? • Start by following the best in your field. • Promote and tell people your Twitter ID and ask them to follow you. • Include a Follow Me link in all your emails, on your website and Facebook pages. • Join in conversations. Reply & Retweet tweets that relevant to your business. • When someone follows you, send a thank you with their name in it and follow them back • Post comments on others blogs, intelligent comments that pertain to the conversation. This will encourage others to visit your site and in turn your Twitter page.Sunday, July 10, 11
  19. what to tweet ?30% Other Peoples stuff. Retweets of followers, Retweet big names, quotes,links to great articles.30% Funny stuff, motivational quotes, links to interesting blogs and articles (nonbusiness).30% Your Stuff. Not selling, but about you and your likes, what you do, who youare.10 % Your Promotions. What your offering.Sunday, July 10, 11
  20. tools & applicationsSunday, July 10, 11
  21. owned paid earnedBrand & Product online ads social media Website (+ Mobile Site) mobile ads wom Digital Content SEM user forum Blog sponsorship news, pr Customer Care blogger relationshipSunday, July 10, 11
  22. update rss listen tweetdeck tweetake tweet grid co-tweet muckrack tweet alarm twitter feed addthis twilert intense debate alltop brandwatch friendfeed lintas.me social mention open book refollow twellow monittorSunday, July 10, 11
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  25. the world of social media is being shaped and re- shaped everyday. There are no perfect solution in social media space. so.... the key thing is to try things, make mistakes and learn from that mistakes. if you want to improve your customer care, sales, increase market positioning, etc... social media is a must Embrace! or Be Taken Over .............Sunday, July 10, 11
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  27. why social media matters tocustomer care?your customer is talkingsocial media has empowers everyone to speakcustomer care need to embrace this spaceget closer, spot trends, identify influencersSunday, July 10, 11
  28. Source: Right Now TechnologiesSunday, July 10, 11
  29. 5 guidelines for social customer care Source: Right Now TechnologiesSunday, July 10, 11
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  34. CASE%%%%STUDY%%Sunday, July 10, 11
  35. Sunday, July 10, 11
  36. CASE%%%%STUDY%%Sunday, July 10, 11
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  39. Sunday, July 10, 11
  40. @davidwayneikaSunday, July 10, 11

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