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Revolution in Digital Media Consumption
 

Revolution in Digital Media Consumption

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A quick overview seminar material on Indonesia's Revolution (Shift) in Digital Media Consumption. It talks a bit about how the shift in digital consumption takes place in Indonesia, some stats and ...

A quick overview seminar material on Indonesia's Revolution (Shift) in Digital Media Consumption. It talks a bit about how the shift in digital consumption takes place in Indonesia, some stats and data on Indonesia's Internet updates. How this effects for marketers.

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    Revolution in Digital Media Consumption Revolution in Digital Media Consumption Presentation Transcript

    • REVOLUTION INDONESIA CONSUMER MEDIA CONSUMPTION @davidwayneika Sr. Vice President MerahPutih Inc. CEO LintasBerita.comTuesday, April 19, 2011
    • 3 KEY LEARNINGS 2. marketers in digital 3. CASE STUDYTuesday, April 19, 2011
    • 3 KEY LEARNINGS 1. Digital shift in Indonesia (and how it changes things) 2. marketers in digital 3. CASE STUDYTuesday, April 19, 2011
    • THERE’S A SHIFT / REVOLUTION IN THE WAY PEOPLE CONSUME INFORMATION & MEDIA BEHAVIORTuesday, April 19, 2011
    • To find something comparable, you have to go back 500 yrs to the printing press, the birth of mass media.... Internet and Social Media are shifting the power AWAY from editors, publishers, the establishment, NOW it’s the PEOPLE who are taking control. Rupert MurdochTuesday, April 19, 2011
    • Tuesday, April 19, 2011
    • Web 2.0 & Social Media is thedemocratization of information transforming people fromContent READERS into Content PUBLISHERS It is the SHIFT from a ‘One-Way broadcast mechanism to a many to many model, rooted in conversations between authors, people, and peersTuesday, April 19, 2011
    • content creation vs content curation/ aggregationTuesday, April 19, 2011
    • “In this age of information overload, we need curators to find, organize, contextualize and repackage CONTENT to make it accessible to us.”Tuesday, April 19, 2011
    • Tuesday, April 19, 2011
    • MEDIA CONSUMPTION BEFORE !" !"Tuesday, April 19, 2011
    • MEDIA CONSUMPTION MORE RECENTLYTuesday, April 19, 2011
    • MEDIA CONSUMPTION MORE RECENTLYTuesday, April 19, 2011
    • MEDIA CONSUMPTION nowTuesday, April 19, 2011
    • Tuesday, April 19, 2011
    • Tuesday, April 19, 2011
    • #3 Most Visited #2 LARGEST SEARCH Site in the World ENGINE TOP 7 MOST VISITED SITE IN INDONESIATuesday, April 19, 2011
    • INDONESIA DIGITAL IN NUMBERS 34 Mil Internet 32,7 Mil Facebook Users Users (#5 in Asia) (#2 in World) *Not Included 3G Users 2,9 Mil Bloggers 6,2 Mil Twitter Indonesia is Users world’s #3 (#3 in World) languageTuesday, April 19, 2011
    • INDONESIA DIGITAL IN NUMBERS 30 Mil Internet 10,5 Mil 3G Users Mobile Users (Subscribers) (All Gadgets) 85 Mil GPRS 1 Mil Mobile 65 Phone Users Phones UsersTuesday, April 19, 2011
    • INDONESIA: MOBILE TREND USAGETuesday, April 19, 2011
    • SMARTPHONE WILL SURPASS FEATURE PHONETuesday, April 19, 2011
    • Source: Research Microsoft Tag 2011Tuesday, April 19, 2011
    • Source: Research Microsoft Tag 2011Tuesday, April 19, 2011
    • twitter trend 140,000,000 TPD 21,000,000 TPDTuesday, April 19, 2011
    • facebook trend >55% age below 25 y.oTuesday, April 19, 2011
    • Tuesday, April 19, 2011
    • Forget the future: Digital is the present – it’s whereconsumers are!Tuesday, April 19, 2011
    • NOT ONLY FREQUENT, HIGHLY ENGAGING TOO!Tuesday, April 19, 2011
    • So What ?Tuesday, April 19, 2011
    • So What ?Tuesday, April 19, 2011
    • So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking)Tuesday, April 19, 2011
    • So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking) CONVERGENCE will bring opportunities to transform classic media into new platform: Online & MobileTuesday, April 19, 2011
    • So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking) CONVERGENCE will bring opportunities to transform classic media into new platform: Online & Mobile CONTENT will be crucial, especially followed by CONTEXT to reach audienceTuesday, April 19, 2011
    • IT’S NOT MARKETING, IT’S HOW YOUR BRAND LIVES IN DIGITAL WORLD Rob PintoTuesday, April 19, 2011
    • 3 ESSENTIAL ELEMENTS In The Last Decade That Cause This Generation ShiftTuesday, April 19, 2011
    • 5 marketing tips On Digital Media _SHIFTTuesday, April 19, 2011
    • 1. DON’T Worship TechnologyTuesday, April 19, 2011
    • Cost: $137 Mil Revenue: $85 MilTuesday, April 19, 2011
    • Cost: $94 Mil Revenue: $340 MilTuesday, April 19, 2011
    • Tuesday, April 19, 2011
    • RELEVANCYTuesday, April 19, 2011
    • 2. PARADIGM SHIFT A i S AS D SEARCH shareTuesday, April 19, 2011
    • 2. PARADIGM SHIFT A i S AS D SEARCH shareTuesday, April 19, 2011
    • 2. PARADIGM SHIFT A i S AS SEARCH shareTuesday, April 19, 2011
    • 3. SELECT THE RIGHT TOOLSTuesday, April 19, 2011
    • 4. LISTEN firstTuesday, April 19, 2011
    • Tuesday, April 19, 2011
    • 3CTuesday, April 19, 2011
    • 3C onnectionTuesday, April 19, 2011
    • 3C onnection onversationTuesday, April 19, 2011
    • 3C onnection onversation onversionTuesday, April 19, 2011
    • 5. you’re no longer hold the controlTuesday, April 19, 2011
    • !"#$%%%%#&()%%Tuesday, April 19, 2011
    • Tuesday, April 19, 2011
    • Tuesday, April 19, 2011
    • Tuesday, April 19, 2011
    • BONUS How digital shift education and researchTuesday, April 19, 2011
    • BEING STUPID IN INTERNET/ DIGITAL ERA IS JUST UNACCEPTABLE seriously...Tuesday, April 19, 2011
    • STUPID IS A CHOICETuesday, April 19, 2011
    • www.khanacademy.org www.slideshare.net google & twitter search newsletterTuesday, April 19, 2011 rss
    • Tuesday, April 19, 2011
    • Tuesday, April 19, 2011
    • THANK YOU @davidwayneika www.lintasberita.com www.merahputih.co.idTuesday, April 19, 2011