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REVOLUTION                          INDONESIA CONSUMER MEDIA                                CONSUMPTION                   ...
3                 KEY                   LEARNINGS                          2. marketers in digital                        ...
3                 KEY                   LEARNINGS                           1. Digital shift in Indonesia                 ...
THERE’S A             SHIFT / REVOLUTION IN                  THE WAY PEOPLE            CONSUME INFORMATION                ...
To find something comparable,                           you have to go back 500 yrs to                                    ...
Tuesday, April 19, 2011
Web 2.0 & Social Media is thedemocratization of information  transforming people fromContent READERS into Content        P...
content creation                                 vs                          content curation/                            ...
“In this age of information                          overload, we need curators                          to find, organize...
Tuesday, April 19, 2011
MEDIA CONSUMPTION                           BEFORE                          !"    !"Tuesday, April 19, 2011
MEDIA CONSUMPTION     MORE RECENTLYTuesday, April 19, 2011
MEDIA CONSUMPTION     MORE RECENTLYTuesday, April 19, 2011
MEDIA CONSUMPTION           nowTuesday, April 19, 2011
Tuesday, April 19, 2011
Tuesday, April 19, 2011
#3 Most Visited      #2 LARGEST SEARCH               Site in the World          ENGINE                          TOP 7 MOST...
INDONESIA DIGITAL IN NUMBERS                34 Mil Internet        32,7 Mil Facebook                     Users            ...
INDONESIA DIGITAL IN NUMBERS                          30 Mil Internet   10,5 Mil 3G Users                          Mobile ...
INDONESIA: MOBILE TREND USAGETuesday, April 19, 2011
SMARTPHONE WILL SURPASS FEATURE PHONETuesday, April 19, 2011
Source: Research Microsoft Tag 2011Tuesday, April 19, 2011
Source: Research Microsoft Tag 2011Tuesday, April 19, 2011
twitter trend                          140,000,000 TPD                          21,000,000 TPDTuesday, April 19, 2011
facebook trend                          >55% age below 25 y.oTuesday, April 19, 2011
Tuesday, April 19, 2011
Forget the future: Digital is the present – it’s whereconsumers are!Tuesday, April 19, 2011
NOT ONLY FREQUENT, HIGHLY ENGAGING TOO!Tuesday, April 19, 2011
So What ?Tuesday, April 19, 2011
So What ?Tuesday, April 19, 2011
So What ?                 CONSUMERS will be driving the growth of TELCO,                    IT & Media Industry. More CONN...
So What ?                 CONSUMERS will be driving the growth of TELCO,                    IT & Media Industry. More CONN...
So What ?                 CONSUMERS will be driving the growth of TELCO,                    IT & Media Industry. More CONN...
IT’S NOT     MARKETING, IT’S           HOW YOUR     BRAND LIVES IN      DIGITAL WORLD                          Rob PintoTu...
3                   ESSENTIAL                     ELEMENTS   In The Last Decade That Cause   This Generation ShiftTuesday,...
5                marketing                  tips   On Digital Media _SHIFTTuesday, April 19, 2011
1. DON’T  Worship  TechnologyTuesday, April 19, 2011
Cost: $137 Mil                          Revenue: $85 MilTuesday, April 19, 2011
Cost: $94 Mil Revenue: $340 MilTuesday, April 19, 2011
Tuesday, April 19, 2011
RELEVANCYTuesday, April 19, 2011
2. PARADIGM  SHIFT                A i S AS                    D                          SEARCH   shareTuesday, April 19, ...
2. PARADIGM  SHIFT                A i S AS                    D                          SEARCH   shareTuesday, April 19, ...
2. PARADIGM  SHIFT                A i S AS                          SEARCH   shareTuesday, April 19, 2011
3. SELECT THE  RIGHT TOOLSTuesday, April 19, 2011
4. LISTEN firstTuesday, April 19, 2011
Tuesday, April 19, 2011
3CTuesday, April 19, 2011
3C                          onnectionTuesday, April 19, 2011
3C                          onnection                          onversationTuesday, April 19, 2011
3C                          onnection                          onversation                          onversionTuesday, Apri...
5. you’re no longer   hold the controlTuesday, April 19, 2011
!"#$%%%%#&()%%Tuesday, April 19, 2011
Tuesday, April 19, 2011
Tuesday, April 19, 2011
Tuesday, April 19, 2011
BONUS   How digital shift education          and researchTuesday, April 19, 2011
BEING STUPID IN INTERNET/               DIGITAL ERA IS JUST                 UNACCEPTABLE                          seriousl...
STUPID IS A CHOICETuesday, April 19, 2011
www.khanacademy.org                          www.slideshare.net             google & twitter search                       ...
Tuesday, April 19, 2011
Tuesday, April 19, 2011
THANK YOU                            @davidwayneika                          www.lintasberita.com                         ...
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Revolution in Digital Media Consumption

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A quick overview seminar material on Indonesia's Revolution (Shift) in Digital Media Consumption. It talks a bit about how the shift in digital consumption takes place in Indonesia, some stats and data on Indonesia's Internet updates. How this effects for marketers.

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Transcript of "Revolution in Digital Media Consumption"

  1. 1. REVOLUTION INDONESIA CONSUMER MEDIA CONSUMPTION @davidwayneika Sr. Vice President MerahPutih Inc. CEO LintasBerita.comTuesday, April 19, 2011
  2. 2. 3 KEY LEARNINGS 2. marketers in digital 3. CASE STUDYTuesday, April 19, 2011
  3. 3. 3 KEY LEARNINGS 1. Digital shift in Indonesia (and how it changes things) 2. marketers in digital 3. CASE STUDYTuesday, April 19, 2011
  4. 4. THERE’S A SHIFT / REVOLUTION IN THE WAY PEOPLE CONSUME INFORMATION & MEDIA BEHAVIORTuesday, April 19, 2011
  5. 5. To find something comparable, you have to go back 500 yrs to the printing press, the birth of mass media.... Internet and Social Media are shifting the power AWAY from editors, publishers, the establishment, NOW it’s the PEOPLE who are taking control. Rupert MurdochTuesday, April 19, 2011
  6. 6. Tuesday, April 19, 2011
  7. 7. Web 2.0 & Social Media is thedemocratization of information transforming people fromContent READERS into Content PUBLISHERS It is the SHIFT from a ‘One-Way broadcast mechanism to a many to many model, rooted in conversations between authors, people, and peersTuesday, April 19, 2011
  8. 8. content creation vs content curation/ aggregationTuesday, April 19, 2011
  9. 9. “In this age of information overload, we need curators to find, organize, contextualize and repackage CONTENT to make it accessible to us.”Tuesday, April 19, 2011
  10. 10. Tuesday, April 19, 2011
  11. 11. MEDIA CONSUMPTION BEFORE !" !"Tuesday, April 19, 2011
  12. 12. MEDIA CONSUMPTION MORE RECENTLYTuesday, April 19, 2011
  13. 13. MEDIA CONSUMPTION MORE RECENTLYTuesday, April 19, 2011
  14. 14. MEDIA CONSUMPTION nowTuesday, April 19, 2011
  15. 15. Tuesday, April 19, 2011
  16. 16. Tuesday, April 19, 2011
  17. 17. #3 Most Visited #2 LARGEST SEARCH Site in the World ENGINE TOP 7 MOST VISITED SITE IN INDONESIATuesday, April 19, 2011
  18. 18. INDONESIA DIGITAL IN NUMBERS 34 Mil Internet 32,7 Mil Facebook Users Users (#5 in Asia) (#2 in World) *Not Included 3G Users 2,9 Mil Bloggers 6,2 Mil Twitter Indonesia is Users world’s #3 (#3 in World) languageTuesday, April 19, 2011
  19. 19. INDONESIA DIGITAL IN NUMBERS 30 Mil Internet 10,5 Mil 3G Users Mobile Users (Subscribers) (All Gadgets) 85 Mil GPRS 1 Mil Mobile 65 Phone Users Phones UsersTuesday, April 19, 2011
  20. 20. INDONESIA: MOBILE TREND USAGETuesday, April 19, 2011
  21. 21. SMARTPHONE WILL SURPASS FEATURE PHONETuesday, April 19, 2011
  22. 22. Source: Research Microsoft Tag 2011Tuesday, April 19, 2011
  23. 23. Source: Research Microsoft Tag 2011Tuesday, April 19, 2011
  24. 24. twitter trend 140,000,000 TPD 21,000,000 TPDTuesday, April 19, 2011
  25. 25. facebook trend >55% age below 25 y.oTuesday, April 19, 2011
  26. 26. Tuesday, April 19, 2011
  27. 27. Forget the future: Digital is the present – it’s whereconsumers are!Tuesday, April 19, 2011
  28. 28. NOT ONLY FREQUENT, HIGHLY ENGAGING TOO!Tuesday, April 19, 2011
  29. 29. So What ?Tuesday, April 19, 2011
  30. 30. So What ?Tuesday, April 19, 2011
  31. 31. So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking)Tuesday, April 19, 2011
  32. 32. So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking) CONVERGENCE will bring opportunities to transform classic media into new platform: Online & MobileTuesday, April 19, 2011
  33. 33. So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking) CONVERGENCE will bring opportunities to transform classic media into new platform: Online & Mobile CONTENT will be crucial, especially followed by CONTEXT to reach audienceTuesday, April 19, 2011
  34. 34. IT’S NOT MARKETING, IT’S HOW YOUR BRAND LIVES IN DIGITAL WORLD Rob PintoTuesday, April 19, 2011
  35. 35. 3 ESSENTIAL ELEMENTS In The Last Decade That Cause This Generation ShiftTuesday, April 19, 2011
  36. 36. 5 marketing tips On Digital Media _SHIFTTuesday, April 19, 2011
  37. 37. 1. DON’T Worship TechnologyTuesday, April 19, 2011
  38. 38. Cost: $137 Mil Revenue: $85 MilTuesday, April 19, 2011
  39. 39. Cost: $94 Mil Revenue: $340 MilTuesday, April 19, 2011
  40. 40. Tuesday, April 19, 2011
  41. 41. RELEVANCYTuesday, April 19, 2011
  42. 42. 2. PARADIGM SHIFT A i S AS D SEARCH shareTuesday, April 19, 2011
  43. 43. 2. PARADIGM SHIFT A i S AS D SEARCH shareTuesday, April 19, 2011
  44. 44. 2. PARADIGM SHIFT A i S AS SEARCH shareTuesday, April 19, 2011
  45. 45. 3. SELECT THE RIGHT TOOLSTuesday, April 19, 2011
  46. 46. 4. LISTEN firstTuesday, April 19, 2011
  47. 47. Tuesday, April 19, 2011
  48. 48. 3CTuesday, April 19, 2011
  49. 49. 3C onnectionTuesday, April 19, 2011
  50. 50. 3C onnection onversationTuesday, April 19, 2011
  51. 51. 3C onnection onversation onversionTuesday, April 19, 2011
  52. 52. 5. you’re no longer hold the controlTuesday, April 19, 2011
  53. 53. !"#$%%%%#&()%%Tuesday, April 19, 2011
  54. 54. Tuesday, April 19, 2011
  55. 55. Tuesday, April 19, 2011
  56. 56. Tuesday, April 19, 2011
  57. 57. BONUS How digital shift education and researchTuesday, April 19, 2011
  58. 58. BEING STUPID IN INTERNET/ DIGITAL ERA IS JUST UNACCEPTABLE seriously...Tuesday, April 19, 2011
  59. 59. STUPID IS A CHOICETuesday, April 19, 2011
  60. 60. www.khanacademy.org www.slideshare.net google & twitter search newsletterTuesday, April 19, 2011 rss
  61. 61. Tuesday, April 19, 2011
  62. 62. Tuesday, April 19, 2011
  63. 63. THANK YOU @davidwayneika www.lintasberita.com www.merahputih.co.idTuesday, April 19, 2011
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