why contentstrategy matters?  how to approach  CONTENT CURATION      case studies
THERE’S A    SHIFT IN THE WAY    PEOPLE CONSUMEINFORMATION & MEDIA            BEHAVIOR
Previously Digital was all about     Rich Media and Customer       Participations (Web 2.0)
NOW   ideasHelge Tenn
“We are not in the business of supporting mediaindustry, we are in the business of CONNECTING withour customers” - Trevor ...
people are getting annoyed by interruption                 And get better avoiding it       technology allow new opportunity
PEOPLE WANT TO ENGAGE...With Each Other   with you   With Each Other                                ABOUT you
5     ............ImplementationsContent Strategy        for     Digital
who & where are they?how / where theyconsumehow/ where theyengage                    #1                           ...........
#2      ............Add Value, Honest,  & Authentic
#3    ............ EncourageConversation & Sharing
monitor and curatetopic/ contentReady to react                          #4                           ............         ...
what content?Infographics How-To       Best Practice Guides Videos Presentation Slides   Downloadable   Images,        FAQ...
what content?CONSUMABLEINTERACTIVE CURRENT RELEVANT
#5   ............Integrated
http://www.eastwestpr.tv/production-services/
content curation
content curation    The act of discovering,  gathering, and presentingdigital content that surrounds    specific subject m...
6            reasons why curation            solve content needs                     1.        2.                    3.   ...
CASE%%%%STUDY%%
CONTENT SPARKS“CONVERSATION”  BECOMES CONTENT
4 types of content marketing   1. HOT STORY                    2. HOT TOPIC  Curated Content/ Post on     Selection of par...
4 types of content marketing  3. STICKY NEWS                            4. PROMOTED   Curated Content/ Post on    Selected...
12
HOT TOPIC                             iPhone 4S                             Photo          Photo Sample Topic            C...
Sticky news (terpopuler stream)  Sticky  News
Sticky news (terpopuler stream)    Sticky    News
BCASticky News
BCASticky News
Lintas.Me Strictly Private and Confidential
IT’S NOT     MARKETING, IT’S           HOW YOUR     BRAND LIVES IN      DIGITAL WORLDLintas.Me Strictly Private and Confide...
BRAND VISIBILITY                                 MEETS                            CONTENT VISIBILITYLintas.Me Strictly Pri...
A SOCIAL SHARING AGGREGATOR,                            ALL OUR CONTENTS FROM USERS                                  POSTI...
To enhance process of discovery,                    personalized platform to help                   readers find content &...
Lintas.Me Strictly Private and Confidential
aggregation   + curation
@davidwayneika
Digital Content Marketing & Role of Curation
Digital Content Marketing & Role of Curation
Digital Content Marketing & Role of Curation
Digital Content Marketing & Role of Curation
Digital Content Marketing & Role of Curation
Digital Content Marketing & Role of Curation
Digital Content Marketing & Role of Curation
Digital Content Marketing & Role of Curation
Digital Content Marketing & Role of Curation
Digital Content Marketing & Role of Curation
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Digital Content Marketing & Role of Curation

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A Keynote I prepared for the Indonesia's Citra Pariwara 2011. It's the biggest annual Advertising and Communication Awards Event. The topic i shared is about Digital Content Marketing, as complementary and new mix of their Digital Strategy. Some of the content I sourced it from: ContentCurationMarketing.com ; Excerpt from Helge Tenn, Kurat, Greg Verdino's Slides on "What is Content" which offers great thoughts and ideas, and as well Alchemy Content.

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Digital Content Marketing & Role of Curation

  1. 1. why contentstrategy matters? how to approach CONTENT CURATION case studies
  2. 2. THERE’S A SHIFT IN THE WAY PEOPLE CONSUMEINFORMATION & MEDIA BEHAVIOR
  3. 3. Previously Digital was all about Rich Media and Customer Participations (Web 2.0)
  4. 4. NOW ideasHelge Tenn
  5. 5. “We are not in the business of supporting mediaindustry, we are in the business of CONNECTING withour customers” - Trevor Edwards, Nike Sr. VP Branding
  6. 6. people are getting annoyed by interruption And get better avoiding it technology allow new opportunity
  7. 7. PEOPLE WANT TO ENGAGE...With Each Other with you With Each Other ABOUT you
  8. 8. 5 ............ImplementationsContent Strategy for Digital
  9. 9. who & where are they?how / where theyconsumehow/ where theyengage #1 ............ Learn Your Audience
  10. 10. #2 ............Add Value, Honest, & Authentic
  11. 11. #3 ............ EncourageConversation & Sharing
  12. 12. monitor and curatetopic/ contentReady to react #4 ............ Update Regularly, Dedicated Team
  13. 13. what content?Infographics How-To Best Practice Guides Videos Presentation Slides Downloadable Images, FAQ Rewrite Articles Pictures
  14. 14. what content?CONSUMABLEINTERACTIVE CURRENT RELEVANT
  15. 15. #5 ............Integrated
  16. 16. http://www.eastwestpr.tv/production-services/
  17. 17. content curation
  18. 18. content curation The act of discovering, gathering, and presentingdigital content that surrounds specific subject matter.
  19. 19. 6 reasons why curation solve content needs 1. 2. 3. Connect Added Thought Brands w/ Value Leadership Customers 4. 5. More Time 6. for Original Monetary Support Content Savings DocumentationContentCurationMarketing.com
  20. 20. CASE%%%%STUDY%%
  21. 21. CONTENT SPARKS“CONVERSATION” BECOMES CONTENT
  22. 22. 4 types of content marketing 1. HOT STORY 2. HOT TOPIC Curated Content/ Post on Selection of particular hottest trend, topic of the week. Comprise of 5 Selected Topic/ articles keywords/ topic. Inside this, contentthat’s featured on the TOP 5 will be displayed on 4 types of story of the day on content: Article, Pictures, Video, and Twitter on a particular Homepage & respective selected HOT TOPIC. 1 out of 5 is Topical Categories. available for Featured/ Promoted Generally runs up to 2-3 Topic. The category can run for thematic campaign period of days maximum annual permanent category New
  23. 23. 4 types of content marketing 3. STICKY NEWS 4. PROMOTED Curated Content/ Post on Selected Topic/ articles CATEGORIES LintasMe will help to create,promoting/ discussing a brand/ moderate, and populate content for product/ service featured on a new customized categories/ our ‘TERPOPULER’ page on existing categories. ie: Categories home page. Normally will last Sponsorship. Either to sponsor maximum 3 days per article existing categories, or create an entire new categories (content) Sample Past Campaign: Indosat’s* All 4 types of content marketing can SEA Games Category serve Articles, Photo,Videos content
  24. 24. 12
  25. 25. HOT TOPIC iPhone 4S Photo Photo Sample Topic Collections of Collections of(Keyword Selected) : iPhone 4S iPhone 4S iPhone 4S Articles on Articles on Articles on iPhone 4S iPhone 4S iPhone 4S Tweets about VIDEO of iPhone 4S iPhone 4S
  26. 26. Sticky news (terpopuler stream) Sticky News
  27. 27. Sticky news (terpopuler stream) Sticky News
  28. 28. BCASticky News
  29. 29. BCASticky News
  30. 30. Lintas.Me Strictly Private and Confidential
  31. 31. IT’S NOT MARKETING, IT’S HOW YOUR BRAND LIVES IN DIGITAL WORLDLintas.Me Strictly Private and Confidential
  32. 32. BRAND VISIBILITY MEETS CONTENT VISIBILITYLintas.Me Strictly Private and Confidential
  33. 33. A SOCIAL SHARING AGGREGATOR, ALL OUR CONTENTS FROM USERS POSTINGS/ SUBMIT. OR MANY CALL: USER GENERATED CONTENTLintas.Me Strictly Private and Confidential
  34. 34. To enhance process of discovery, personalized platform to help readers find content & introduce relevant contentLintas.Me Strictly Private and Confidential
  35. 35. Lintas.Me Strictly Private and Confidential
  36. 36. aggregation + curation
  37. 37. @davidwayneika
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