Top Page Positioning on Google - Why and How

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3 FAQs Answered
1 Why do I need top page positioning on Google?
2 Which of my preferred keywords can my webpages achieve top page positioning on Google?
3 How do we achieve top page positioning on Google

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Top Page Positioning on Google - Why and How

  1. 1. 1: Why do I need my webpages to be on page 1 of Google? 2: Which of my preferred keywords (search terms) can my webpages achieve page 1 positioning? 3: How do we achieve page 1 positioning on Google for those keywords? David Viniker
  2. 2. 2 Why Google? 80% searches in UK are with Google 95% go to Page1 Only http://chitika.com/insights/2010/the-value-of-google-result-positioning 1
  3. 3. New #1 – PR0 Observation for Scientific Evaluation 2
  4. 4. The best web pages and websites will have most backlinks – links from Authoritative websites LarryPAGE PageRank Its got his name on it. PageRank – not Page – not ranking of page PageRank is non-keyword specific authority Log. Scale18/07/2013 4
  5. 5. Science Link Power ‘Website’ not on page! 6,730,000,000 Other results #5 Keyword = ‘website’ 18/07/2013 5 Links
  6. 6. PageRank Debate • On Page Scores – Poor • Few incoming links • PageRank 0
  7. 7. PageRank Debate • HomePage PageRank 8 • HomePage PageRank is top factor!
  8. 8. Web Page HomePage PageRank Top Factor Combine PR and HPR Technique
  9. 9. Popularity Popular domains like Wikipedia.org tend to rank for everything. This is because they have an enormous amount of domain popularity. Modern search engines rank pages by a combination of domain popularity and page popularity. Danny Dover (previous lead for SEOMoz) Page 8
  10. 10. Evidence Based Medicine
  11. 11. July 9th, 2013 Domain Authority #1
  12. 12. Places Boost to HomePage PageRank – HomePages
  13. 13. http://www.pagerank-explained.com/2013%205%20K%20study%20CPR%20-%205%20analyses%202010%20-13.pdf Jan 2013 18/07/2013 13 Dec 2010
  14. 14. REPUTATION (Popularity) (Authority) RELEVANCE On-Page Webpage Website Anchor Text Links
  15. 15. 3 ON PAGE OPTIMISATION KEYWORDS ON PAGE IN PAGE TITLE H1 TAGS
  16. 16. REPUTATION (Popularity) (Authority) Link Acquisition Off Page SEO • Fresh Articles • Good Quality • Content Rich • High Authority Blogs or Websites • In Context Backlinks • Avoid NoFollow > Gradually acquire authority > Your Website

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