Top Page Positioning on Google - Why and How

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3 FAQs Answered …

3 FAQs Answered
1 Why do I need top page positioning on Google?
2 Which of my preferred keywords can my webpages achieve top page positioning on Google?
3 How do we achieve top page positioning on Google

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  • 1. 1: Why do I need my webpages to be on page 1 of Google? 2: Which of my preferred keywords (search terms) can my webpages achieve page 1 positioning? 3: How do we achieve page 1 positioning on Google for those keywords? David Viniker
  • 2. 2 Why Google? 80% searches in UK are with Google 95% go to Page1 Only http://chitika.com/insights/2010/the-value-of-google-result-positioning 1
  • 3. New #1 – PR0 Observation for Scientific Evaluation 2
  • 4. The best web pages and websites will have most backlinks – links from Authoritative websites LarryPAGE PageRank Its got his name on it. PageRank – not Page – not ranking of page PageRank is non-keyword specific authority Log. Scale18/07/2013 4
  • 5. Science Link Power ‘Website’ not on page! 6,730,000,000 Other results #5 Keyword = ‘website’ 18/07/2013 5 Links
  • 6. PageRank Debate • On Page Scores – Poor • Few incoming links • PageRank 0
  • 7. PageRank Debate • HomePage PageRank 8 • HomePage PageRank is top factor!
  • 8. Web Page HomePage PageRank Top Factor Combine PR and HPR Technique
  • 9. Popularity Popular domains like Wikipedia.org tend to rank for everything. This is because they have an enormous amount of domain popularity. Modern search engines rank pages by a combination of domain popularity and page popularity. Danny Dover (previous lead for SEOMoz) Page 8
  • 10. Evidence Based Medicine
  • 11. July 9th, 2013 Domain Authority #1
  • 12. Places Boost to HomePage PageRank – HomePages
  • 13. http://www.pagerank-explained.com/2013%205%20K%20study%20CPR%20-%205%20analyses%202010%20-13.pdf Jan 2013 18/07/2013 13 Dec 2010
  • 14. REPUTATION (Popularity) (Authority) RELEVANCE On-Page Webpage Website Anchor Text Links
  • 15. 3 ON PAGE OPTIMISATION KEYWORDS ON PAGE IN PAGE TITLE H1 TAGS
  • 16. REPUTATION (Popularity) (Authority) Link Acquisition Off Page SEO • Fresh Articles • Good Quality • Content Rich • High Authority Blogs or Websites • In Context Backlinks • Avoid NoFollow > Gradually acquire authority > Your Website