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Comm final project

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  • 1. MISSION: JOB HUNT 2010 GEN. DAVID TROTTO SQUAD: COMM 200
  • 2. 1.  HUNT DOWN 5 POTENTIAL JOBS2.  CONSTRUCT RESUME3.  DEPLOY COVER LETTER
  • 3. 1.  It Works Global2.  (mt) Media Temple3.  American Express4.  Manhattan GMAT5.  MTV
  • 4. It Works Global LOCATION: BRADENTON, FL  JOB: COMMUNICATIONS & CONNECTIONS SPECIALIST
  • 5. It Works Global JOB DUTIES: • OVERSEE AND PLAN DAY-TO-DAY CREATIVE CONTENT MANAGEMENT ON FACEBOOK, TWITTER, AND CORPORATE BLOG • IMPLEMENT, MANAGE, AND STRATEGIZE SOCIAL MEDIA AND MARKETING CAMPAIGNS • BUILD AND STRENGTHEN RELATIONSHIPS WITH CUSTOMERS VIA SOCIAL MEDIA • MONITOR, TRACK, & REPORT PERFORMANCE AND ANALYTICS TO DIRECTOR OF DISTRIBUTOR RELATIONS • OVERSEE INTERNAL AND EXTERNAL COMMUNICATION RELATING TO PUBLIC/MEDIA RELATIONS, AND PROACTIVELY SEEK EXPOSURE IN VARIOUS MEDIA CHANNELS • WORK CLOSELY WITH A TEAM TO CREATE AND EXECUTE COMMUNICATION STRATEGIES
  • 6. It Works Global +’S • 15 MILES FROM THE GULF OF MEXICO • TEAM ORIENTED SETTING • CUSTOMER ORIENTED -’S • “REQUIRES” 1 TO 2 YEARS OF EXPERIENCE • FAR FROM HOME • HURRICANES?!
  • 7. (mt) Media Temple LOCATION: CULVER CITY, CA JOB: MARKETING ASSISTANT
  • 8. (mt) Media Temple JOB DUTIES: • CUSTOMER ENGAGEMENT • HELP TURN EXISTING CUSTOMERS INTO (MT) BRAND EVANGELISTS • MANAGE ALL ASPECTS OF PROMOTIONAL MATERIALS • SHIPPING AND RECEIVING • ASSIST WITH EVENT AND PARTY PLANNING / COORDINATION / VENUE AND LOCATION SCOUTING • RESEARCH AND REPORTING • LIGHT BUDGET PREPARATION (YOU KNOW WHAT THAT MEANS...SPREADSHEETS) • FACILITATE AND COORDINATE INTERNAL STAFF EVENTS • VENDOR RESEARCH AND COORDINATION • ASSIST WITH OVERALL BRAND RECOGNITION STRATEGY
  • 9. (mt) Media Temple +’S • HIGH ENERGY JOB, DESCRIPTION SAYS: “IF YOU’RE UNABLE TO REMAIN SEATED WHILE READING THIS, YOU JUST MIGHT BE THE ONE WE’RE LOOKING FOR” • ENCOMPASSES PASSION FOR DIGITAL MEDIAS • AWARD WINNING FIRM -’S • OTHER SIDE OF THE COUNTRY
  • 10. American Express LOCATION: NEW YORK, NY JOB: INTEGRATED MARKETING MANAGER
  • 11. American Express JOB DUTIES: • CREATE CUSTOM AMERICAN EXPRESS PUBLISHING BRANDED PRESENTATIONS FOR BUSINESS DEVELOPMENT OPPORTUNITIES • CONCEPTUALIZATION OF INTEGRATED MARKETING PROGRAMS AND RECOMMENDATIONS FOR TIME INC. AND AEP CORPORATE PARTNERS EXECUTION/PROJECT MANAGEMENT OF COMPLEX INTEGRATED MARKETING PROGRAMS INCLUDING TEAM MEMBERS, VENDORS AND CLIENTS • ANALYZE RESEARCH AND MANAGE PROGRAM REPORTING AND RESULTS • DEVELOP RELATIONSHIPS WITH PARTNERS AND VENDORS IN ORDER TO BUILD AND EXECUTE NEW PARTNERSHIP PROGRAMS FOR CLIENTS • BACK UP MARKETING DIRECTOR DUE TO BUSINESS TRIPS, TRAININGS AND PTO
  • 12. American Express +’S • CLOSE TO HOME • GREAT COMPANY TO WORK FOR -’S • WOULD HAVE TO TAKE A CRASH COURSE AND LEARN ABOUT AMERICAN EXPRESS • HIGH COST OF LIVING IN NEW YORK CITY
  • 13. Manhattan GMAT LOCATION: NEW YORK, NY  JOB: MARKETING ASSOCIATE & GRAPHIC DESIGNER  
  • 14. Manhattan GMAT JOB DUTIES: • CREATE DYNAMIC GRAPHICS FOR PRINT & WEB ADS, NEWSLETTERS, BOOK COVERS, FLYERS, AND OTHER MARKETING COLLATERAL • DEVELOP TARGETED MARKETING CAMPAIGNS AND EXECUTING MARKETING PLANS • INITIATE AND GROW PARTNERSHIPS WITH ADVERTISERS AND RELEVANT ORGANIZATIONS • OWN AND MANAGE LARGE-SCALE PROJECTS • ADVISE STUDENTS ON COMPANY OFFERINGS AND PROVIDE GENERAL STUDENT SERVICES
  • 15. Manhattan GMAT +’S • CREATIVE ENVIRONMENT • ABILITY TO WORK WITH STUDENTS • GOOD STARTING PAY, BENEFITS, 401K • SMALL COMPANY • ROOM FOR GROWTH • CLOSE TO HOME -’S • REQUIRES SIGNIFICANT KNOWLEDGE OF ADOBE PHOTOSHOP & OTHER COMPUTER PROGRAMS
  • 16. LOCATION: NEW YORK, NYMTV JOB: VICE PRESIDENT, DIGITAL MARKETING  
  • 17. JOB DUTIES: • WORK WITH SITE HEADS AND RESEARCH TO DRIVE TRAFFIC AND BUILD FRANCHISE/EVENT AWARENESS THROUGH EXTERNALLY FOCUSED EFFORTS • LEAD/EXECUTE DIGITAL CONTENT ROLLOUT STRATEGIES FOR LINEAR AND DIGITAL PROPERTIES • PARTNER WITH INTERNAL DEPARTMENTS (MARKETING, PROGRAMMING, PRODUCTION, PRESS, RESEARCH AND PROGRAMMTV ENTERPRISES) TO EXECUTE EFFECTIVE ONLINE STRATEGIES • IDENTIFY VIRAL, DIGITAL WORD-OF-MOUTH MARKETING OPPORTUNITIES WITH GOAL OF DRIVING TRAFFIC AND CREATING BRAND AWARENESS FOR MTV AND ITS PROGRAMMING. • OPTIMIZE INTERNAL MARKETING EFFORTS TO DRIVE TRAFFIC, BUILD FRANCHISE/SHOW AWARENESS AND PAID DIGITAL EFFORTS INCLUDING SITE PROMOTION, ONLINE MARKETING MESSAGES, INTEGRATION WITH LINEAR CHANNELS, ON-SITE RETENTION AND E-MAIL MANAGEMENT • EXECUTE THE MARKETING STRATEGY AROUND SOCIAL MEDIA, IN PARTNERSHIP WITH THE EDITORIAL AND PRODUCTION TEAMS • DEVELOP AND MANAGE AGAINST DIGITAL MARKETING BUDGETS • MANAGE MTVS INTERNAL AND CORPORATE DIGITAL PROMOTIONAL INVENTORY
  • 18. +’S • ICONIC NETWORKMTV • DREAM JOB -’S • REQUIRES 10 YEARS OF EXPERIENCE WITH DIGITAL MEDIA
  • 19. MANHATTAN GMAT