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Business & Brands at SXSW 2012 David Tisdale The North State Design Studio
Notable Tweets During the Conference “The Holy Grail: being able to market to a persona of one.” tweeted by @brentmbynum “Companies need to think about distribution, not just content creation.” tweeted by @CoryObrien “If you get a product for free, you are not the customer. You are the product; the rancher isnt in business for the cattle.” - Eric RiesReference: http://www.slideshare.net/davidcrandall/sxsw-interactive-2012
Big Brand Visibility at SXSW Chevrolet “Sound Garage” Venue
Big Brand Visibility at SXSW Nike + Austin Skyline
Big Brand Visibility at SXSW Converse + My Margarita
Big Brand Visibility at SXSW Time Warner Cable “Living Room” at IFC House
Big Brand Visibility at SXSW FedEx Power Couriers* * Street team of brand ambassadors wearing USB device recharging packs.
Big Brand Visibility at SXSWWhole Foods Promoting their new online magazine, “Dark Rye”
Selected Panels Ray Kurzweil Keynote: Expanding Our Intelligence Without Limit Notes: http://www.kurzweilai.net/ray-kurzweils-sxsw-keynote-expanding-our-intelligence-without-limit Avoiding Bullshit Personas: A Case Study Audio: http://schedule.sxsw.com/2012/events/event_IAP12363 Agile Apps: Effective Mobile & Native Development Audio: http://schedule.sxsw.com/2012/events/event_IAP10625
Recommended Books The Inmates are Running the Asylum This book argues that, business executives are simply not the ones in control of the high-tech industry and they have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. Buy: http://www.amazon.com/Inmates-Are-Running-Asylum/dp/0672316498 Mental Models: Aligning Design Strategy with Human Behavior The authors mental models have helped both start-ups and large corporations discover and support customer behaviors they didnt think to explore at first. Buy: http://www.amazon.com/Mental-Models-Aligning-Strategy-Behavior/dp/1933820063
Notable Brands at SXSW Tradeshow Pond5 - http://www.pond5.com/ A pretty fantastic stock media marketplace Squarespace - http://www.squarespace.com/ An innovative and intuitive online product for creating websites Punchd - http://getpunchd.com/ “A loyalty program to rule them all” - Acquired by Google last year. Klout - http://klout.com/ Measures your influence on Social Networks