The Business Value  of  Social Networking David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_add...
Caveats <ul><li>Hierarchies get flattened </li></ul><ul><li>Silos get breached </li></ul><ul><li>Intermediaries get sideli...
What is social networking? <ul><li>Publish expertise </li></ul><ul><li>Self-promote </li></ul><ul><li>Find expertise </li>...
Discover <ul><li>People </li></ul><ul><li>Information  </li></ul><ul><li>Places  </li></ul><ul><li>Networks </li></ul><ul>...
Validate through: <ul><li>blog posts </li></ul><ul><li>other published material </li></ul><ul><li>inbound links </li></ul>...
Dialogue <ul><li>Direct, unfiltered, unmediated </li></ul><ul><li>Within the organisation </li></ul><ul><li>With suppliers...
Reputation <ul><li>The organisation’s responsiveness </li></ul><ul><li>Your own, through profile and metadata </li></ul><u...
Morale <ul><li>Belonging </li></ul><ul><li>Retention  </li></ul><ul><li>Communities </li></ul><ul><li>Newcomers </li></ul>...
Innovation <ul><li>External – respond to feedback </li></ul><ul><li>Internal – virally drive new ideas </li></ul><ul><li>Q...
Harness <ul><li>Bring expertise to bear quickly </li></ul><ul><li>Capture and surface knowledge </li></ul><ul><li>Get newc...
So, what is the value of social networking? <ul><li>Accelerate discovery and validation </li></ul><ul><li>Reduce disruptio...
Thank you David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com w...
Upcoming SlideShare
Loading in...5
×

The Business Value of Social Networking

6,796

Published on

Presentation at the CMA's 50th conference in London, UK on 24th February 2009

Published in: Technology
0 Comments
22 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,796
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
172
Comments
0
Likes
22
Embeds 0
No embeds

No notes for slide
  • Say “social networking” to many people and they equate it to “time wasting”. Within an organisation, this doesn’t have to be the case. Some clear values can be identified for different aspects of social networking. Before I get on to the elements of “social networking” in its broadest sense and their business value, I ought to issue a few warnings.
  • The Business Value of Social Networking

    1. 1. The Business Value of Social Networking David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com
    2. 2. Caveats <ul><li>Hierarchies get flattened </li></ul><ul><li>Silos get breached </li></ul><ul><li>Intermediaries get sidelined </li></ul><ul><li>Openness increases </li></ul><ul><li>Transparency increases </li></ul><ul><li>Trust is vital </li></ul>
    3. 3. What is social networking? <ul><li>Publish expertise </li></ul><ul><li>Self-promote </li></ul><ul><li>Find expertise </li></ul><ul><li>Make connections </li></ul><ul><li>Collaborate </li></ul><ul><li>Recommend </li></ul><ul><li>Communicate </li></ul>
    4. 4. Discover <ul><li>People </li></ul><ul><li>Information </li></ul><ul><li>Places </li></ul><ul><li>Networks </li></ul><ul><li>Make discovery faster & more effective </li></ul>
    5. 5. Validate through: <ul><li>blog posts </li></ul><ul><li>other published material </li></ul><ul><li>inbound links </li></ul><ul><li>bookmarks </li></ul><ul><li>tags </li></ul><ul><li>Communities </li></ul><ul><li>Make validation faster & more effective </li></ul>
    6. 6. Dialogue <ul><li>Direct, unfiltered, unmediated </li></ul><ul><li>Within the organisation </li></ul><ul><li>With suppliers </li></ul><ul><li>With customers and prospects </li></ul><ul><li>Accelerate and improve communication </li></ul>
    7. 7. Reputation <ul><li>The organisation’s responsiveness </li></ul><ul><li>Your own, through profile and metadata </li></ul><ul><li>Enhance reputation and prospects </li></ul>
    8. 8. Morale <ul><li>Belonging </li></ul><ul><li>Retention </li></ul><ul><li>Communities </li></ul><ul><li>Newcomers </li></ul><ul><li>Improve effectiveness and reduce churn </li></ul>
    9. 9. Innovation <ul><li>External – respond to feedback </li></ul><ul><li>Internal – virally drive new ideas </li></ul><ul><li>Quickly improve products and processes </li></ul>
    10. 10. Harness <ul><li>Bring expertise to bear quickly </li></ul><ul><li>Capture and surface knowledge </li></ul><ul><li>Get newcomers up to speed quickly </li></ul><ul><li>Preserve and exploit all information </li></ul>
    11. 11. So, what is the value of social networking? <ul><li>Accelerate discovery and validation </li></ul><ul><li>Reduce disruption of others </li></ul><ul><li>Accelerate and improve communication </li></ul><ul><li>Enhance reputation and prospects </li></ul><ul><li>Improve effectiveness and reduce churn </li></ul><ul><li>Quickly improve products and processes </li></ul><ul><li>Preserve and exploit all information </li></ul>
    12. 12. Thank you David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×