The Business Value of Social Networking

The Business Value of Social Networking David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com

Caveats
Hierarchies get flattened
Silos get breached
Intermediaries get sidelined
Openness increases
Transparency increases
Trust is vital

What is social networking?
Publish expertise
Self-promote
Find expertise
Make connections
Collaborate
Recommend
Communicate

Discover
People
Information
Places
Networks
Make discovery faster & more effective

Validate through:
blog posts
other published material
inbound links
bookmarks
tags
Communities
Make validation faster & more effective

Dialogue
Direct, unfiltered, unmediated
Within the organisation
With suppliers
With customers and prospects
Accelerate and improve communication

Reputation
The organisation’s responsiveness
Your own, through profile and metadata
Enhance reputation and prospects

Morale
Belonging
Retention
Communities
Newcomers
Improve effectiveness and reduce churn

Innovation
External – respond to feedback
Internal – virally drive new ideas
Quickly improve products and processes

Harness
Bring expertise to bear quickly
Capture and surface knowledge
Get newcomers up to speed quickly
Preserve and exploit all information

So, what is the value of social networking?
Accelerate discovery and validation
Reduce disruption of others
Accelerate and improve communication
Enhance reputation and prospects
Improve effectiveness and reduce churn
Quickly improve products and processes
Preserve and exploit all information

Thank you David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com

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The Business Value of Social Networking

by David Tebbutt on Feb 24, 2009

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