The Business Value of Social Networking

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Say “social networking” to many people and they equate it to “time wasting”. Within an organisation, this doesn’t have to be the case. Some clear values can be identified for different aspects of social networking. Before I get on to the elements of “social networking” in its broadest sense and their business value, I ought to issue a few warnings.

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The Business Value of Social Networking - Presentation Transcript

The Business Value of Social Networking David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com
Caveats
- Hierarchies get flattened
- Silos get breached
- Intermediaries get sidelined
- Openness increases
- Transparency increases
- Trust is vital
What is social networking?
- Publish expertise
- Self-promote
- Find expertise
- Make connections
- Collaborate
- Recommend
- Communicate
Discover
- People
- Information
- Places
- Networks
- Make discovery faster & more effective
Validate through:
- blog posts
- other published material
- inbound links
- bookmarks
- tags
- Communities
- Make validation faster & more effective
Dialogue
- Direct, unfiltered, unmediated
- Within the organisation
- With suppliers
- With customers and prospects
- Accelerate and improve communication
Reputation
- The organisation’s responsiveness
- Your own, through profile and metadata
- Enhance reputation and prospects
Morale
- Belonging
- Retention
- Communities
- Newcomers
- Improve effectiveness and reduce churn
Innovation
- External – respond to feedback
- Internal – virally drive new ideas
- Quickly improve products and processes
Harness
- Bring expertise to bear quickly
- Capture and surface knowledge
- Get newcomers up to speed quickly
- Preserve and exploit all information
So, what is the value of social networking?
- Accelerate discovery and validation
- Reduce disruption of others
- Accelerate and improve communication
- Enhance reputation and prospects
- Improve effectiveness and reduce churn
- Quickly improve products and processes
- Preserve and exploit all information
Thank you David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com