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Web and Social Media Strategies
 

Web and Social Media Strategies

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Walk through a high-level overview of how to use Web and social media tools to help you rethink and develop a new marketing strategy for your small-to-medium business.

Walk through a high-level overview of how to use Web and social media tools to help you rethink and develop a new marketing strategy for your small-to-medium business.

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  • Getting to know your industry/constituentsPress releases don’t work the way they use toInfluencing customers as citizensView the behavior of your customersGetting your good work out thereTrigger a viral chain reaction of interest
  • Research – Passive (keywords), Active (Questions) and Live (Polls)

Web and Social Media Strategies Web and Social Media Strategies Presentation Transcript

  • Web and Social Media Strategies
    Presented by David Szostak
    March 4, 2010
  • Agenda
    Concepts
    Strategies
    Google, Keywords and Page Rank
    Next Steps
  • Diamond Strategies LLC
    Diamond Strategies LLC is a marketing and business management consulting firm for small-to-medium companies.
    Founded in 2009
    Over 12 years of domain expertise in B2B, B2C and high-tech industries
    Multifaceted experience:
    Brand management
    Corporate marketing and product management
    Multimedia production
    Web and social media strategies
  • THECONVERSATION
    PRISM
    Brought to you by
    Brian Solis & JESS3
    How important are these Web tools, really?
    theconversationprism.com
  • Why is Social Media Vital to Your Marketing Strategy?
    Getting to know your industry/constituents
    Influencing customers as citizens
    Getting your good work out there
    Presented by David Szostak
  • Strategy
    Web Site – Who You Are/What You Do
    Blog – Industry Expertise and Opinions
    Delicious – Social Bookmarks
    Facebook – Social Networks
    LinkedIn – Business Networks
    SlideShare – Documents
    Twitter – Micromedia
    YouTube – Video
    © 2009 David Szostak
  • Strategies
    Web Site – Who You Are/What You Do
    Blog – Industry Expertise and Opinions
    Delicious – Social Bookmarks
    Facebook – Social Networks
    LinkedIn – Business Networks
    SlideShare – Documents
    Twitter – Micromedia
    YouTube – Video
    © 2009 David Szostak
  • Become the Experts – Truly
    Post a blog once a week
    Your own content
    Or Blog reference
    Presented by David Szostak
  • Stir the Internet – Effectively
    Presented by David Szostak
  • Post Your Work – Securely
    Presented by David Szostak
  • Share Your Favorites – Easily
    Presented by David Szostak
  • Facts To Make You Think
    In 2009, according to Neilsen Online
    Twitter alone grew 1,382% year-over-year in February
    More than 7 million unique visitors in the US for the month
    How many Tweets happen per day – 27.3 million
    Facebook has 400+ million users to date
    Aug 08: 100 million
    Sept-Nov 09: Half a million new users per day
    Social media growth in the workplace, according to Safescan
    Twitter grew by more than 250%, Facebook by 192%
    Even with the 20% increase in companies blocking social media sites
    25% of search results are links to user-generated content
    34% of bloggers post opinions about products & brands
    Presented by David Szostak
  • The Ecosystem
    Presented by David Szostak
  • Corporate Web Site
    An online brochure – who you are and what you do
    The high-level overview
    Static
    Presented by David Szostak
  • Corporate Blog
    A marked up brochure – the company’s personality
    Your voice / insight
    Dynamic
    Works best when promoted by social media tools such as Twitter, Facebook AND email
    Presented by David Szostak
  • Facebook Page
    Automatic RSS Feeds
    • Corporate Web site & Blog
    • Delicious
    Manual Post and Third-part Apps
    Presented by David Szostak
  • Twitter
    Person to Person – P2P Tool
    Benefits
    Search Engine Optimization
    Content Generation Engine – Stir the Internet
    Research – Passive (keywords), Active (questions) and Chatter
    Word of Mouth – Leaves Twitter
    Pass Along – Journalists want articles
    Match making by searching
    Listen and follow the chatter
    Examples: Dell, Zappo’s and Best Buy
    Presented by David Szostak
  • Presented by David Szostak
  • LinkedIn
    Automatic Feeds
    • Company Press Releases
    • Company Blogs
    • Newspapers articles
    Presented by David Szostak
  • Strategies
    Web Site – Who You Are/What You Do
    Blog – Industry Expertise and Opinions
    Delicious – Social Bookmarks
    Facebook – Social Networks
    LinkedIn – Business Networks
    SlideShare – Documents
    Twitter – Micromedia
    YouTube – Video
    © 2009 David Szostak
  • Making A Name…
    Seth Godin
    Marketer and book writer
    Recognized brand for marketing ideas
    Once a day Blog post
    http://sethgodin.typepad.com
    Guy Kawasaki
    Former Product Evangelist for Apple
    Recognized brand for innovative ideas
    Blog post and references other Blogs
    http://blog.guykawasaki.com
    Presented by David Szostak
  • 10 Things Social Media Can’t Do
    Substitute for marketing strategy
    Succeed without top management buy-in
    Be viewed as a short-term project
    Produce meaningful, measurable results quickly
    Be done in-house by the vast majority of companies
    Provide a quick fix to the bottom line or a tarnished reputation
    Be done without a realistic budget
    Guarantee sales or influence
    Be done by “kids” who “understand social innately”
    Replace public relations and press (corporate marketing)
    B.L. Ochman – Marketing strategist and blogger
    http://www.whatsnextblog.com
    Presented by David Szostak
  • David Armano– Senior partner at Dashis Group
    http://darmano.typepad.com
    Presented by David Szostak
  • Google Ranking
    Presented by David Szostak
  • Google TrendsYour Keywords
    Presented by David Szostak
  • Google TrendsIndustry Keywords
    Presented by David Szostak
  • Leverage All KeywordsOn your Web Site and in Social Media
    Presented by David Szostak
  • Helpful Web Sites
    Compete – Free http://siteanalytics.compete.com
    Google Trends – Free http://www.google.com/trends
    Google 101 http://www.google.com/support/webmasters
    Webmaster Guidelines
    Search Engine Optimization
    Presented by David Szostak
  • Best Practices
    Create Google Alerts
    Join Social Media LinkedIn Groups
    Use Twitter and Save Searches
    Follow Mashablehttp://mashable.com
    Presented by David Szostak
  • What To Do Next?
    Develop a new marketing strategy for your company
    Evaluate your Web site to improve Web search
    More keywords, content and page structure
    Provide an RSS feed
    Create a Blog to validate your expertise/insight
    Promote once a week – Company, Industry, Etc.
    Use Social Media to stir the internet and become a recognized voice within your community
    Focus on the goals or you’ll get distracted
    Presented by David Szostak
  • Contact Us
    To learn more about Diamond Strategies LLC marketing and consulting services, please contact us at:
    info@diamond-strategies.com
    773.849.9333
    www.diamond-strategies.com
  • Thank You