Web and Social Media Strategies

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Walk through a high-level overview of how to use Web and social media tools to help you rethink and develop a new marketing strategy for your small-to-medium business.

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  • Getting to know your industry/constituents
    Press releases don’t work the way they use to
    Influencing customers as citizens
    View the behavior of your customers
    Getting your good work out there
    Trigger a viral chain reaction of interest
  • Web and Social Media Strategies

    1. 1. Web and Social Media Strategies Presented by: David Szostak – Owner / Principal Consultant April 16, 2010
    2. 2. Diamond Strategies LLC Diamond Strategies LLC is a marketing and business management consulting firm for small-to-medium companies. • Founded in 2009 • Over 12 years of domain expertise in B2B and B2C high-tech industries • Multifaceted marketing services: – Brand management – Corporate marketing and product management – Multimedia production – Web and social media strategies
    3. 3. Clients • Nanotechnology (B2B) • Venture Capital Company (B2B) • Culinary Business (B2C)
    4. 4. Why Leverage Social Media? • Getting to know your industry/constituents • Influencing customers as citizens • Getting your brand and work out there Presented by David Szostak
    5. 5. How important are these Web tools, really? THE CONVERSATION PRISM Brought to you by Brian Solis & JESS3 theconversationprism.com
    6. 6. Strategy • Web Site – Who You Are/What You Do • Blog – Industry Expertise and Opinions • Delicious – Social Bookmarks • Facebook – Social Networks • LinkedIn – Business Networks • SlideShare – Documents • Twitter – Micromedia • YouTube – Video © 2009 David Szostak
    7. 7. Strategies • Web Site – Who You Are/What You Do • Blog – Industry Expertise and Opinions • Delicious – Social Bookmarks • Facebook – Social Networks • LinkedIn – Business Networks • SlideShare – Documents • Twitter – Micromedia • YouTube – Video © 2009 David Szostak
    8. 8. Become the Experts – Truly • Post a blog once a week – Your own content – Or Blog reference Presented by David Szostak
    9. 9. Stir the Internet – Effectively Presented by David Szostak
    10. 10. Post Your Work – Securely Presented by David Szostak
    11. 11. Share Your Favorites – Easily Presented by David Szostak
    12. 12. The Ecosystem Presented by David Szostak
    13. 13. Facebook Page Automatic RSS Feeds • Corporate Web site & Blog • Delicious Manual Post and Third-part Apps Presented by David Szostak
    14. 14. LinkedIn Automatic Feeds • Company Press Releases • Company Blogs • Newspapers articles Presented by David Szostak
    15. 15. 10 Things Social Media Can’t Do 1. Substitute for marketing strategy 2. Succeed without top management buy-in 3. Be viewed as a short-term project 4. Produce meaningful, measurable results quickly 5. Be done in-house by the vast majority of companies 6. Provide a quick fix to the bottom line or a tarnished reputation 7. Be done without a realistic budget 8. Guarantee sales or influence 9. Be done by “kids” who “understand social innately” 10. Replace public relations and press (corporate marketing) B.L. Ochman – Marketing strategist and blogger http://www.whatsnextblog.com Presented by David Szostak
    16. 16. Contact Us To learn more about Diamond Strategies LLC marketing and consulting services, please contact us at: info@diamond-strategies.com 773.849.9333 www.diamond-strategies.com
    17. 17. Thank You

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