Social Networking and the Job Search


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This high level, non-technical presentation is targeted at those who need or want to be convinced that being an active participant in the world of social networks increases your probability of finding a job in today's difficult job market.

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Social Networking and the Job Search

  1. 1. SOCIAL NETWORKING AND THE JOB SEARCH © July 2010 David Swinney, Social Media Specialist
  2. 2. WHO IS DAVID SWINNEY?  30-year veteran of Texas Instruments, with 15 years experience in Information Technology  Technologist  Project Manager  Web Content and Communications Manager  Software Provisioning Manager  Customer Support Specialist  Vendor Relationship Manager  Social Media Enthusiast  Currently seeking opportunities to educate, train, and support businesses in their efforts to leverage the power of social media
  3. 3. WHAT IS SOCIAL NETWORKING? “Social networking is a new means of communicating and sharing information between two or more individuals on an online community.” Source:
  4. 4. WHAT IS SOCIAL MEDIA?  An umbrella term which defines the various activities that integrate technology, social interaction, and the construction of words and pictures.  Examples  any website or web service that utilizes a 'social' philosophy; includes blogs, social networks, social news, etc.  media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.  a work of user-created video, audio, text or multimedia published and shared in a social environment, (e.g., blog).  any form of online publication or presence that allows end users to engage in multidirectional conversations in or around the content on the website.
  5. 5. THE BIG 3 OF SOCIAL MEDIA • 500 million users • 200+ million users • 75+ million users • Primarily for • Personal, • Professional personal use business, networking • Increasingly used for professional information • Information networking, sharing, and sharing business and networking • Job postings marketing
  8. 8. SOCIAL NETWORKS …  Give visibility  Unlimited access to professionals in your target audience  Provide transparency  Being open and honest allows you to connect with others on common ground  Help you “give to get”  Ask for help only after offering help to others the majority of the time  Allow “nobodies” to become somebody  Create and cultivate your personal brand
  9. 9. RECRUITERS USE SOCIAL NETWORKS Which social networks do recruiters use? LinkedIn – 78% Facebook – 55% (up 15% over 2009) Twitter – 45% (+32%) Blogs – 19% YouTube – 14% Source: 2010 Social Recruiting Survey
  10. 10. HOW RECRUITERS USE SOCIAL NETWORKS Source: 2010 Social Recruiting Survey
  11. 11. EMPLOYERS USE SOCIAL NETWORKS  Social networks lead all other recruiting channels for planned investment by employers  46% of respondents plan to spend more on social recruiting in 2010 than 2009  36% will spend less on job boards  38% will spend less on third party recruiters and search firms Source: 2010 Social Recruiting Survey
  12. 12. EMPLOYERS USE SOCIAL NETWORKS  Among companies actively hiring in 2010  92% of companies currently use or plan to recruit using social networks  Of this group, 86% use LinkedIn, 60% use Facebook and 50% use Twitter for recruiting  In addition, 50% of hiring companies plan to invest more in social recruiting  36% will spend less on job boards while only 17% will spend more on job boards Source: 2010 Social Recruiting Survey
  13. 13. WHERE SHOULD JOB SEEKERS FOCUS THEIR ATTENTION?  58% of respondents have successfully hired through a social network  LinkedIn is by far the most critical social network for job seekers  Facebook and Twitter are becoming more important each year Source: 2010 Social Recruiting Survey
  14. 14. HOW TO USE LINKEDIN IN YOUR JOB SEARCH Create a detailed profile, including employment (current and past), education, industry, photo (headshot) and websites. Include all your resume keywords and skills in your profile to make it easier to find you. Connect with people you know and trust or have a business relationship with and build your network. More connections equals more opportunities.
  15. 15. HOW TO USE LINKEDIN IN YOUR JOB SEARCH Get recommendations from people you have worked with. Use the Job Search section to find job listings. Follow your target companies. Increase your visibility in LinkedIn Answers. Respond to questions, and ask a question if you need information or assistance.
  16. 16. HOW TO USE FACEBOOK IN YOUR JOB SEARCH  Make a decision – keep Facebook social or expand your use  Create a simple profile (or clean up with your existing one) with minimal graphics and widgets.  Create a Facebook Fan Page for your professional brand  Clean up your Facebook presence if using it for professional networking
  17. 17. HOW TO USE FACEBOOK IN YOUR JOB SEARCH  Adjust your privacy settings as appropriate and be careful what you post  Share the details of your job search with your Facebook friends  Post content relevant to your job search or career.  Become a fan of (“Like”) job site pages, job groups, and company pages  Install job search applications to assist you
  18. 18. HOW TO USE TWITTER IN YOUR JOB SEARCH  Build, enhance, promote your personal brand  Put your elevator pitch in your bio  Have a custom background giving more detail about your qualifications.  Have a link to your online resume (tools like VisualCV can help).  Follow known experts in your industry on Twitter.  Tools like can help identify them.  Establish yourself as an expert in your industry.  Use your status updates to tweet about industry topics, tips, advice.  You don’t have to create all the content.  You just need to be viewed as someone “in the know”.
  19. 19. HOW TO USE TWITTER IN YOUR JOB SEARCH  Explore and subscribe to relevant job channels  Check out (aggregator similar to  Search for recruiters in your area using and  Let your followers know you’re searching and what kind of job you’re looking for – regularly
  20. 20. SOCIAL NETWORKING – THE BOTTOM LINE  Recruiters are promoting jobs and looking for candidates on social networks  Employers are looking for candidates (and hiring!)  A lack of social network presence may hurt your credibility and will negatively impact your visibility to employers  Candidates are vetted according to their social media profiles and content they produce  Participate, but be careful what you say
  21. 21. THANK YOU! David Swinney, Social Media Specialist 214-233-5678 Download presentation from