Monitoring Your Personal Brand Using Google Reader

David Swinney  Social Media Specialist, Plano, Texas  Bringing a human touch to social media  Currently seeking opportunities to build and enhance customer-corporate relationships through social media

Credits  Adapted from a blog post by Colin Alsheimer, Digital and New Media Strategist for LevelTen Interactive in Dallas, Texas  Presentation has been created with his approval  http://www.colinalsheimer.com/google-reader- listening-station

Why Monitor Your Brand/Business?  People are talking about your brand and your products – are you listening?  Are you in a job search?  Need to quickly gather information about potential employers?  Desire to stay up-to-date on a topic of interest?  Want to do all of this quickly and efficiently?

How Can You Do This?  Listening is easier than you think  Key is RSS/ATOM feeds  regularly updated summaries of web content  include links to full versions of that content  Subscribe to a web site’s feed to receive a summary of new content from that site

What is Google Reader?  Free, web-based feed reader / content aggregator  Capable of reading ATOM and RSS feeds  Requirements for use  (Free) Google Mail account  One of the following current generation browsers  Google Chrome  Mozilla Firefox  Windows Internet Explorer  Apple Safari  Opera

What is Google Reader?  Google Reader can help you found out what people are saying about you, your products, or anything at all  Google  Twitter  Facebook  Blogs  Forums  YouTube and other sources

Hypothetical Example  Use Google Reader to “listen” for the term “Social Media Specialist.”

Sign Up For Google Reader reader.google.com

Set up Google Alerts for Relevant Keywords alerts.google.com

View Feed in Google Reader reader.google.com

(Advanced)Twitter Search search.twitter.com

Add Subscription to Google Reader reader.google.com

Facebook Search (through SocialMention) socialmention.com

Forums Search (through BoardReader) boardreader.com

Blog Search (through SocialMention) Can also use IceRocket and Google Blog Search

YouTube Search Can also use IceRocket and Google Blog Search

YouTube Search

Other Web Sites and Media Platforms  Go to the site  Run a search on the target keyword phrase.  Look for RSS or ATOM Subscribe options  If an option does not exist, use SocialMention

Organize Your Findings  Go to Google Reader; click on Settings  Click on Google Reader Settings  Click on Subscriptions reader.google..com

Organize Your Findings reader.google..com

That’s It!  You’re now monitoring your brand, business, or topic of interest across a variety of platforms  Free and fully automated  Results can be shared with other Google users (through Google Reader or Google Buzz)  Process adaptable to many other purposes

Thanks! Now Let’s Connect http://davidswinney.posterous.com http://linkedin.com/in/davidswinney http://twitter.com/davidswinney

Monitoring Your Personal Brand Using Google Reader

by David Swinney on Feb 23, 2010

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