MONITORING YOUR BRAND OR
BUSINESS WITH GOOGLE READER




             © 2010 David Swinney
David Swinney
   Social Media Specialist, Plano, Texas
   Bringing a human touch to social media
   Currently seeking o...
Credits
   Adapted from a blog post by Colin Alsheimer,
    Digital and New Media Strategist for LevelTen
    Interactive...
Why Monitor Your Brand/Business?
   People are talking about your brand and your
    products – are you listening?
   Ar...
How Can You Do This?
   Listening is easier than you think
   Key is RSS/ATOM feeds
     regularly  updated summaries o...
What is Google Reader?
   Free, web-based feed reader / content aggregator
   Capable of reading ATOM and RSS feeds
   ...
What is Google Reader?
   Google Reader can help you found out what
    people are saying about you, your products, or
  ...
Hypothetical Example
   Use Google Reader to “listen” for the term
    “Social Media Specialist.”
Sign Up For Google Reader




                            reader.google.com
Set up Google Alerts for Relevant Keywords




                                        alerts.google.com
View Feed in Google Reader




                             reader.google.com
(Advanced)Twitter Search




                           search.twitter.com
(Advanced)Twitter Search




                           search.twitter.com
Add Subscription to Google Reader




                            reader.google.com
Add Subscription to Google Reader




                            reader.google.com
Facebook Search (through SocialMention)




                                   socialmention.com
Facebook Search (through SocialMention)




                                   socialmention.com
Forums Search (through BoardReader)




                                      boardreader.com
Forums Search (through BoardReader)




                                      boardreader.com
Blog Search (through SocialMention)




                            Can also use IceRocket and Google Blog Search
YouTube Search




                 Can also use IceRocket and Google Blog Search
YouTube Search
Other Web Sites and Media Platforms

   Go to the site
   Run a search on the target keyword phrase.
   Look for RSS or...
Organize Your Findings

   Go to Google Reader; click on Settings
   Click on Google Reader Settings
   Click on Subscr...
Organize Your Findings




                         reader.google..com
That’s It!

   You’re now monitoring your brand, business, or topic
    of interest across a variety of platforms
   Fre...
Thanks! Now Let’s Connect


      http://davidswinney.posterous.com
     http://linkedin.com/in/davidswinney
        http:...
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Monitoring Your Personal Brand Using Google Reader

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People are talking about your brand and your products – are you listening?
Are you in a job search and need to quickly gather information about potential employers?
Want to stay up-to-date on a topic of interest?

Learn how to use Google Reader to quickly and efficiently do the work for you.

http://davidswinney.posterous.com/
http://linkedin.com/in/davidswinney/
http://twitter.com/davidswinney/

Published in: Technology, News & Politics
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  • Good stuff. I've been using Google alerts, but am getting notified of extraneous and old content. Presumably this will be much more current.
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Monitoring Your Personal Brand Using Google Reader

  1. 1. MONITORING YOUR BRAND OR BUSINESS WITH GOOGLE READER © 2010 David Swinney
  2. 2. David Swinney  Social Media Specialist, Plano, Texas  Bringing a human touch to social media  Currently seeking opportunities to build and enhance customer-corporate relationships through social media
  3. 3. Credits  Adapted from a blog post by Colin Alsheimer, Digital and New Media Strategist for LevelTen Interactive in Dallas, Texas  Presentation has been created with his approval  http://www.colinalsheimer.com/google-reader- listening-station
  4. 4. Why Monitor Your Brand/Business?  People are talking about your brand and your products – are you listening?  Are you in a job search?  Need to quickly gather information about potential employers?  Desire to stay up-to-date on a topic of interest?  Want to do all of this quickly and efficiently?
  5. 5. How Can You Do This?  Listening is easier than you think  Key is RSS/ATOM feeds  regularly updated summaries of web content  include links to full versions of that content  Subscribe to a web site’s feed to receive a summary of new content from that site
  6. 6. What is Google Reader?  Free, web-based feed reader / content aggregator  Capable of reading ATOM and RSS feeds  Requirements for use  (Free) Google Mail account  One of the following current generation browsers  Google Chrome  Mozilla Firefox  Windows Internet Explorer  Apple Safari  Opera
  7. 7. What is Google Reader?  Google Reader can help you found out what people are saying about you, your products, or anything at all  Google  Twitter  Facebook  Blogs  Forums  YouTube and other sources
  8. 8. Hypothetical Example  Use Google Reader to “listen” for the term “Social Media Specialist.”
  9. 9. Sign Up For Google Reader reader.google.com
  10. 10. Set up Google Alerts for Relevant Keywords alerts.google.com
  11. 11. View Feed in Google Reader reader.google.com
  12. 12. (Advanced)Twitter Search search.twitter.com
  13. 13. (Advanced)Twitter Search search.twitter.com
  14. 14. Add Subscription to Google Reader reader.google.com
  15. 15. Add Subscription to Google Reader reader.google.com
  16. 16. Facebook Search (through SocialMention) socialmention.com
  17. 17. Facebook Search (through SocialMention) socialmention.com
  18. 18. Forums Search (through BoardReader) boardreader.com
  19. 19. Forums Search (through BoardReader) boardreader.com
  20. 20. Blog Search (through SocialMention) Can also use IceRocket and Google Blog Search
  21. 21. YouTube Search Can also use IceRocket and Google Blog Search
  22. 22. YouTube Search
  23. 23. Other Web Sites and Media Platforms  Go to the site  Run a search on the target keyword phrase.  Look for RSS or ATOM Subscribe options  If an option does not exist, use SocialMention
  24. 24. Organize Your Findings  Go to Google Reader; click on Settings  Click on Google Reader Settings  Click on Subscriptions reader.google..com
  25. 25. Organize Your Findings reader.google..com
  26. 26. That’s It!  You’re now monitoring your brand, business, or topic of interest across a variety of platforms  Free and fully automated  Results can be shared with other Google users (through Google Reader or Google Buzz)  Process adaptable to many other purposes
  27. 27. Thanks! Now Let’s Connect http://davidswinney.posterous.com http://linkedin.com/in/davidswinney http://twitter.com/davidswinney
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