What is a Designer? Lecture 3 -The Pursuit of Excellence
What is Craft?The Pursuit of Excellence What is a Designer? Lecture 3 David Surman
Recap on Last Week:● Craft: Materials, Handmade, Skills, Tradition;● Videogames as Craft, tension with Art;● The contemporary idea of craft originates with medieval craft guilds;● 11th Century - 19th Century;● The guilds controlled making through a monopolistic organisation of labour;● Mechanisation and standardisation undermined the influence of guilds.
Appreciating and Judging Craft● We established last week that the pillars of craft are materials, hand made, skills and tradition;● The question of quality was instrumental in the decline of the craft guilds;● With mechanisation we see a loss of the "aura" of the hand made (lecture 3);● Mechanisation shifts the discussion of quality from individual products and small series to series of any scale.
"Consistency is one of the most powerful usability principles: when things alwaysbehave the same, users dont have to worry about what will happen. Instead, theyknow what will happen based on earlier experience."Jakob Nielsen
● The quality of the handmade is removed in the process of mass production;● In the process of modernisation, the increased presence of the designer in the production process introduces new values: auteur practice; design aesthetics; art & commerce; branding; public relations, etc.● The designer humanises the distancing/disinterested/ dehumanising processes of modernisation;● The designers work is characterised by the "problem- solving" imperative;● The emphasis on "figuring out", based on need, overcomes the redundancies of craft traditions.
"Solving any problem is more important than being right." Milton Glaser
CraftMaterialsHandmadeSkillsTraditionDesignMaterials ScopeHandmade IdeationSkills ProcessesTradition Problem Solving
What is Design?Design becomes a balance between:● a "disinterested" objective view of problems that need to be addressed and resolvedand● a designer-centric infusion of personality and vision."When I am working on a problem, I never think aboutbeauty. I only think about how to solve the problem. Butwhen I have finished, if the solution isnt beautiful, I know itis wrong."Buckminster Fuller
Post-Psychological DesignDesign after Freud, that accounts for the work ofthe subconscious -- not only on the part of thedesigner but also on the part of the consumer.A key part of the aesthetics of post-modernity."When I design, I don’tconsider the technical orcommercial parameters somuch as the desire for adream that humans haveattempted to project onto anobject."Philippe Starck
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