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Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
Understanding business uses of social media
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Understanding business uses of social media

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This is the talk I gave in April 2011 to the Gateway to Innovation conference in St Louis.

This is the talk I gave in April 2011 to the Gateway to Innovation conference in St Louis.

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  • An example of a really well designed connect page at http://www.tvipacific.com/Investors/Investor-Connect/default.aspx
  • 108 of the F500 have a blog173 of the F500 have a Twitter account80% admit to regular social media use 
  • http://www.socialmedia.biz/social-media-policies/best-practices-for-developing-a-social-media-policy/
  • http://socialmediagovernance.com/policies.php
  • They fixed Bluetooth drivers when a software update resulted in significant issues;They have launched new Products based on input from IdeastormFeedback from ratings and reviews resulted in new drivers and speakers in a laptop model;They are currently following up on some packaging questions raised across the Web;Have gotten feedback on some of their mobility products -- resulted in constant improvement on newer versions..They changed images on Dell.com because customers thought there should be clearer representation of size and shape of replacement batteries.
  • The company tracks tens of thousands of Tweets daily that mention the company and its products, in 11 different languages
  • Only Exxon is missing!
  • http://oneforty.com/blog/explore-the-twitterverse-console/ Brian Solis efforts to keep up
  • This is the real Shaq’s vehicle when it was parked outside my building in August 2010.
  • Late to the Internet, Conan built up his concert series online and never used traditional advertising to sell out his shows in 2010.
  • Playboy founder Hugh Hefner also proposed to his latest wife in December 2010 over Twitter.
  • During March 2011, a Minn. Ad agency conducted a contest over Twitter to find its next crop of paid summer interns. They had 13 days to compose 13 Tweets to vie for the job
  • Uses Twitter and Facebook to notify its customers where the truck will be selling its cupcakes in the Denver metro area – A lot cheaper than other forms of advertsing
  • Fake site after all the iPhone 4 launch problems
  • In March 2011, Gilbert Gottfried posted about 10 jokes on his Twitter account making fun of the Japanese. AFLAC fired him immediately as their representative.
  • Paul Chambers Tweeted that he wanted to blow up an airport in the UK and was jailed and fined for his remarks. His situation spawned a rash of tweets with “I am Spartacus” hastag, playing off the Kubrick scene where a bunch of fellow slaves refused to give up his identity by all claiming they were Spartacus.
  • An american was arrested in Egypt and sent this single Tweet, and within hours the State Department was getting him freed.
  • http://www.nytimes.com/2011/02/13/jobs/13career.html?_r=1
  • A UCLA student in March posted a video rant complaining about Asians chatting on their cell phones in the university library shortly after the Japanese tsumani. It spawned hundreds of comments and responses, and millions of page views.
  • Transcript

    • 1. The business benefits of using social mediaG2I Conference
      David Strom
      April 5, 2011
      David@strom.com
    • 2. 2
      http://strominator.com
    • 3. http://strominator.com
      3
    • 4. Agenda
      Shaping your social media policy
      A case study on Dell
      Twitter business uses
      Facebook dos and don’ts
      LinkedIn dos and don’ts
      4
      http://strominator.com
    • 5. Percentage of Fortune 500 who…
      Have a corporate-facing blog?
      Regularly post to their Twitter accounts?
      Have CIOs who admit to regularly using social media?
      http://strominator.com
      5
    • 6. Social media policy issues to consider
      • What constitutes public disclosure of information?
      • 7. What happens with a departing employee’s Twitter followers?
      • 8. If you can link to it, can it be shared outside the corporation?
      • 9. Can employees use IT to solicit info?
      • 10. Can employees put Facebook info in their email .sigs?
      6
      http://strominator.com
    • 11. 7
      http://strominator.com
    • 12. Best practices
      Foster a culture of openness and listening.
      Trust your staff to be good communicators.
      Train people how to blog, Tweet and post.
      Disclose everything upfront.
      Be accurate.
      Make sure you have a solid policy on blog comments.
      8
      http://strominator.com
    • 13. 9
      http://strominator.com
    • 14. 10
      http://strominator.com
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      http://strominator.com
    • 17. Dell Social Media
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      http://strominator.com
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      http://strominator.com
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      http://strominator.com
    • 22. http://strominator.com
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      The top 4 out 5 Fortune 500 companies are regular Twitter posters on their main corporate accounts.
    • 23. 19
      http://strominator.com
    • 24. 20
      Twitter has lots of business purposes
      Instant FAQ
      Customer acquisition
      Focus groups on the cheap
      Problem resolution
      Soapbox
      http://strominator.com
    • 25. 21
    • 26. 22
      http://strominator.com
    • 27. 23
      But who really is “the real Shaq”
      http://strominator.com
    • 28. 24
      http://strominator.com
    • 29. 25
      http://strominator.com
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      http://strominator.com
    • 31. 27
      http://strominator.com
    • 32. 28
      http://strominator.com
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      http://strominator.com
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      http://strominator.com
    • 35. http://strominator.com
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    • 36. Twitter for instant notification
      32
      http://strominator.com
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      http://strominator.com
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      http://strominator.com
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      http://strominator.com
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      http://strominator.com
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      http://strominator.com
    • 42. 38
      Good places to start learning
      http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter
      http://strominator.com
    • 43. 39
      http://strominator.com
    • 44. http://strominator.com
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    • 45. 41
      Key Twitter To-dos
      Follow the right people in your industry
      Don’t get too caught up in tweeting your every movement
      Look at what businesses are doing with it
      Use it to start conversations with people you want to get to know
      http://strominator.com
    • 46. 42
      How not to use Twitter!
      http://strominator.com
    • 47. http://strominator.com
      43
    • 48. What to Tweet?
      Projects you are particularly proud of
      What you have read that you want to share with others
      Something you post on your blog
      A link to a Web site that you find interesting
      44
      http://strominator.com
    • 49. 45
      http://strominator.com
    • 50. 46
      http://strominator.com
    • 51. 47
      How to get arrested for your tweets and pay thousands in fines
      http://strominator.com
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      http://strominator.com
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      http://strominator.com
    • 54. 50
      Other no-nos
      Keep politics, religion and sex out
      http://strominator.com
    • 55. 51
    • 56. Facebook “marriage”
      52
      http://strominator.com
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      http://strominator.com
    • 58. Wordpress ==>> Facebook
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      http://strominator.com
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      http://strominator.com
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      http://strominator.com
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      http://strominator.com
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    • 65. http://strominator.com
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      Understanding what information is posted
      Understand when people update their profiles
      Groups to join
    • 66. Do’s
      Make sure they are people you can visualize in your mind or have some memory
      Do check LinkedIn daily
      Make sure you have your settings the way you intended
      Constantly cultivate and feed your network
      62
      http://strominator.com
    • 67. Don’ts
      Don’t send out mass invites to more than 30 people at once
      Don’t put non-professional items in your status updates
      Don’t obsess about the number of connections and build slowly over time
      Don’t just get started on the site two weeks before you are changing jobs
      Don’t worry too much about using InMail
      63
      http://strominator.com
    • 68. 64
      http://strominator.com
    • 69. http://strominator.com
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    • 70. Recommendations
      66
      http://strominator.com
    • 71. 67
      http://strominator.com
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      http://strominator.com
    • 73. Finally, Twitter info art
      http://vimeo.com/19910696
      http://strominator.com
      69

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