Twitter for business 2 11
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Presentation for a Webster Univ. class seminar

Presentation for a Webster Univ. class seminar

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  • You don’t the time to mess around with thousands of daily emails in a market that is this tight.I am going to show you ways to save time so that you can focus on your clients and get down to business. If you follow some of my suggestions here, you will free up some of your time each day that you can spend doing real things to benefit your clients. V3 added quora 6/24/10 and updated 1/11
  • http://oneforty.com/blog/explore-the-twitterverse-console/ Brian Solis efforts to keep up
  • Do you really want to write about something regularly? Are you really passionate and really knowledgeable about the topic, follow the latest news and developments? Do you write well and don’t need spelling, grammar, editing help? Do you have a thick skin dealing with negative comments? post comments, share video, repurpose your existing content or post worthwhile links
  • Breaking up relationships and yet another place to leave electronic fingerprints for philanderers Keep up with what your Senators are doing on the floor of Congress when they should be listening to the speakers SF massaeurs notify their clients of open slots in their schedules  Finding an open gas station during the holidays
  • This is the real Shaq’s vehicle when it was parked outside my building in August 2010.
  • Turns out to be a marketing expert by the name of Amy Martin with tons of followers who stages Twitter events!
  • Late to the Internet, Conan built up his concert series online and never used traditional advertising to sell out his shows in 2010.
  • Cancer surgery at the Henry Ford Hospital in Detroit in Feb 09 -- doctors performed live robotic surgery over the Internet, viewed at a conference in Vegas by 450 professionals and two doctors were tweeting from the OR
  • Playboy founder Hugh Hefner also proposed to his latest wife in December 2010 over Twitter.
  • A ford car is being driven across country during the summer of 2010 and tweeting to the world!
  • Another hooked up a Twitter-activated feed every time the baby kicked in utero
  • Number of Dell Twitter feeds
  • Dell found out about a keyboard problem from Tweets on one of their Netbooks and fixed it as a result
  • companies w/ own Twitter page. This is another notification system, better than email because it can reach people’s cell phones via text messages, so it is even more immediate than IM. started by a single person within the company who now has the job responsibility to check the feed and resolve any customer complaints You can resolve ticketing issues with Southwest, banking fees with Bof A, or even keep track of the latest community alerts from the LA Fire Department!
  • This SoCal mobile bbq vendor uses Twitter to notify its customers where its food trucks are going to be and has more than 50 thousand followers
  • Inuit finds customers of its competitors via Twitter and then sends them offers to try their services
  • The up to date progress on the Mumbai bombings and terrorist attacks Modovan student demonstrations were organized by Tweets
  • LA Fire department notifications for homeowners at risk
  • The first time someone was arrested for Tweeting the location of police movements
  • But they do broadcast Twares (Twitter-only fares)
  • Burger king ad campaign -- drop 10 FBk friends, get a free burger Handed out 20,000 coupons
  • Uses Twitter and Facebook to notify its customers where the truck will be selling its cupcakes in the Denver metro area – A lot cheaper than other forms of advertsing
  • And there is even someone tweeting entire recipes in 140 characters!
  • Fake site after all the iPhone 4 launch problems
  • Socialbrandindex.com is a great place to get more info about businesses that are using Twitter. There are also links to other indexes online.
  • Another place to find executives on twitter
  • Twitdom.com has lists of 100s of apps
  • Here is one company that really gets Twitter and has collected all of its resources together at twitter.zappos.com
  • business.twitter.com
  • Shel Israel’s Twitterville Laura Fitton (pistachio consulting) Dummies book
  • http://www.davidhenderson.com/2009/01/21/key-online-influencer/ James Andrews from Ketchum PR flies to Memphis to consult with Fedex on social media
  • 2/2010 First haiku resignation Tweeted
  • Paul Chambers Tweeted that he wanted to blow up an airport in the UK and was jailed and fined for his remarks. His situation spawned a rash of tweets with “I am Spartacus” hastag, playing off the Kubrick scene where a bunch of fellow slaves refused to give up his identity by all claiming they were Spartacus.
  • An american was arrested in Egypt and sent this single Tweet, and within hours the State Department was getting him freed.
  • Motrin aired a TV commercial in Nov 2008, and accompanied it with a YouTube video that made fun of wearable hands-free baby clothing the firestorm was started by a single blog post by   Jessica Gottlieb suggesting that moms buy general Ibuprofen instead of Motrin. This was on a Friday evening. It took until Monday morning before the company apologized, but by then thousands of comments were posted, there was a Facebook group urging boycots, and the damage was done.
  • Put the names of actual Twitter accounts as well as corporate logos on the page Use Web links where appropriate that point to corp. Web site “ currently tweeted by” is a nice touch
  • They make use of a service called Webpartner that automatically collects interested Twitterers in the DC area to market their service
  • Yammer.com provides a private discussion forum space for $1 per staff member per month, and a great way to get started with bringing together forums Another site is presentlyapp.com, which currently is free and you can install it behind your own firewall too There are more than a dozen such apps -- Yammer case studies  -- http://forum.yammer.com/topic.php?id=5371 Fitton's comparison of others --  Enterprise Micro Sharing Tools Comparison 11032008
  • Can post to multiple social networks at once, from phone or IM or email or Web browsers
  • Another rmultiple posting site, includes foursquare and ten other sites.
  • Newest wrinkle is self-collected lists of followers, and listorious.com helps to organize these. USE DIFFERENT SLIDE TO SHOW PEOPLE SEARCH
  • Put screen shot here about finding people and also using Twitter seach function
  • Tweepml.org, let’s you organize lists of users
  • SocialOomph.com
  • Wefollow.com Can look up top tags, top cities,
  • Tweetmeme.com for following trends
  • Is staffed in Omaha, Australia, and Mumbai to provide 24/7 service

Twitter for business 2 11 Presentation Transcript

  • 1. Using Twitter for business David Strom [email_address] http://strominator.com (310) 857-6867 St. Louis, MO
  • 2.
  • 3.
  • 4. Agenda
    • The basic constructs of the Twitter service
    • Important terms and concepts
    • Dos and don'ts for community engagement
    • How to enlist other members to amplify a message
    • How to work with a follower base
    • How to measure results and adjust strategies
    • How to make Twitter a part of your daily routine
    • Useful third-party services that complement the Twitter experience
  • 5. You too can create content!
  • 6. Business purposes
    • Instant FAQ
    • Customer acquisition
    • Focus groups on the cheap
    • Problem resolution
    • Soapbox
  • 7.  
  • 8.
  • 9. But who really is “the real Shaq”
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Twitter for instant notification
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.  
  • 32.
  • 33.
  • 34.
  • 35. Study guides and books
  • 36. Social brand index
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Two worthwhile books
  • 42. Key Twitter To-dos
    • Follow the right people in your industry
    • Don’t get too caught up in tweeting your every movement
    • Look at what businesses are doing with it
    • Use it to start conversations with people you want to get to know
  • 43. How not to use Twitter!
  • 44. What to Tweet?
    • What bothers or interests you?
    • What you have read that you want to share with others
    • Something you have recently learned that is noteworthy
    • When you attend a professional event
    • When your competition does something you feel strongly about
  • 45.
  • 46.
  • 47.
    • How to get arrested for your tweets and pay thousands in fines
  • 48.
  • 49.
  • 50. “ Motrin Moms”
  • 51. Other no-nos
    • Keep politics, religion and sex out
  • 52. How to identify yourself vs. your company
  • 53. New tools to complement Twitter
    • Yammer
    • Pixelpipe
    • Buzzable
    • Twhirl
    • Twitterific for iPhone
    • Listorious to organize Twitter lists
    • Bit.ly to shorten URLs
    • Tweetscan for email notification
    • Twollo to autofollow
  • 54.
  • 55. Yammer
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61. WeFollow.com
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70. Email alerts for Twitter mentions
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79. Contact
    • David Strom
    • [email_address]
    • strominator.com
    • (310) 857-6867
    • St. Louis, MO
    • slideshare.net/
    • davidstrom