Stl Innovation Camp Feb 2010


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How to connect blogs, email lists, Twitter, Facebook and LinkedIn together to help build and enhance your company's brand.

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  • “ Reserve” your name for LinkedIn, Facebook, Twitter, email lists, and other places around the Internet
  • Wordpress > LinkedIn status update
  •, allows you to setup a Web site by just emailing content (including videos)
  • can do automated email blog postings
  • Windows Live Spaces, again free blog from email posts
  • Comparison of Typepad, Blogger and Wordpress on
  • Number of Dell Twitter feeds
  • Dell found out about a keyboard problem from Tweets on one of their Netbooks and fixed it as a result
  • companies w/ own Twitter page. This is another notification system, better than email because it can reach people’s cell phones via text messages, so it is even more immediate than IM. started by a single person within the company who now has the job responsibility to check the feed and resolve any customer complaints You can resolve ticketing issues with Southwest, banking fees with Bof A, or even keep track of the latest community alerts from the LA Fire Department!
  • Inuit finds customers of its competitors via Twitter and then sends them offers to try their services
  • LA Fire department notifications for homeowners at risk
  • Burger king ad campaign -- drop 10 FBk friends, get a free burger Handed out 20,000 coupons
  • http://www. davidhenderson .com/2009/01/21/key-online-influencer/ James Andrews from Ketchum PR flies to Memphis to consult with Fedex on social media
  • Motrin aired a TV commercial in Nov 2008, and accompanied it with a YouTube video that made fun of wearable hands-free baby clothing the firestorm was started by a single blog post by   Jessica Gottlieb suggesting that moms buy general Ibuprofen instead of Motrin. This was on a Friday evening. It took until Monday morning before the company apologized, but by then thousands of comments were posted, there was a Facebook group urging boycots, and the damage was done.
  • Put the names of actual Twitter accounts as well as corporate logos on the page Use Web links where appropriate that point to corp. Web site “ currently tweeted by” is a nice touch
  • provides a private discussion forum space for $1 per staff member per month, and a great way to get started with bringing together forums Another site is, which currently is free and you can install it behind your own firewall too There are more than a dozen such apps -- Yammer case studies  -- Fitton's comparison of others --  Enterprise Micro Sharing Tools Comparison 11032008
  • Can post to multiple social networks at once, from phone or IM or email or Web browsers
  • Buzzable can be used to create groups of Twitter users which is helpful if you want to notify a lot of your customers or partners
  • Newest wrinkle is self-collected lists of followers, and helps to organize these.
  • Twitter > LinkedIn status, only can use one Twitter account per Lin account
  • mailing list hosting
  • IN addition to this community site for engineers, TI finds appropriate SM conversations on the Web and deploys select employees to act as Conversation Agents and contribute to those discussions.
  • Stl Innovation Camp Feb 2010

    1. 1. Managing Your Online Presence    David Strom St. Louis Innovation Camp February 2010
    2. 3. It is the brave new world <ul><li>New technologies and tools </li></ul><ul><li>Not just about having a Web site </li></ul><ul><li>Or an email list </li></ul><ul><li>Or a FaceTwitLinkSpace account </li></ul>
    3. 4. Why blogs are better <ul><li>No programming required </li></ul><ul><li>Easy to make frequent updates </li></ul><ul><li>Easy to quickly change the appearance of your pages </li></ul><ul><li>Automatic posting of your content to Google’s search index </li></ul>
    4. 5. Blog choices
    5. 7. How to setup your own Internet domain name
    6. 18. Twitter for instant notification
    7. 25. How not to use Twitter!
    8. 26. “ Motrin Moms”
    9. 27. How to identify yourself vs. your company
    10. 28. New tools to complement Twitter <ul><li>Slideshare </li></ul><ul><li>Yammer </li></ul><ul><li> </li></ul><ul><li>Buzzable </li></ul><ul><li>Twhirl </li></ul><ul><li>Twitterific for iPhone </li></ul>
    11. 30. Yammer
    12. 31.
    13. 37. Set up a mailing list to send out regular information to your clients <ul><li>Free: Yahoo Groups </li></ul><ul><li>Cheap: Mailman on ($4/mo) </li></ul><ul><li>Expensive: ($30/mo and up) </li></ul>
    14. 38. Yahoo
    15. 42. Mailman
    16. 44. Constant Contact
    17. 49. Choose success metrics <ul><li>Reduction in support calls </li></ul><ul><li>Positive press mentions </li></ul><ul><li>Important customer wins </li></ul><ul><li>Increase in sales </li></ul>
    18. 50. Questions? David Strom [email_address] (310) 857-6867