Making better technology choices


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This is a talk I am giving for the September Gateway Computer Club in St Louis.

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  • Thanks for having me come talk to you. I have been writing and using technology since the dawn of the PC era and wanted to give you some expert opinions on how you can make the right personal technology choices for you and your family.
  • I have been writing about tech for more than 25 years, and come from an IT background. I blog at, and work for these popular publications and websites, including the occaisional article for the NY Times.
  • It doesn’t improve with age, just the opposite
  • And as you can see here, tech is rapidly changing. The amount of time until 50 million users is rapidly shortening.
  • Of course, you can’t be an old far and not realize that you can’t have too many fart apps for your iPhone. At last count there were hundreds of them to be downloaded.
  • How to get information
  • Miley Cyrus, Sinbad (actor), Sean Connery-- all were declared dead on Wikipedia and at the time were still very much alive
  • There is even an entry on Wikipedia that lists hundreds of other examples!
  • Buyer beware everything online isn’t true
  • All of this appeared on Wikipedia in March 2010 and is completely false!
  • You’ll never have as many friends as your teen or 20-something children and grandchildren! Since these screen shots were taken we have each gotten several hundred new friends but Now I still lag 400 or so behind her – I just can’t catch up.
  • This is a big fear -- on Facebook you have the option to indicate all sorts of personal things, including your sexuality, your politics, and religion. Some of the answers are pretty whisical, as Buddy Brown is the name of this fellow’s dog. And I am not sure what the Republican Party of the Virgin Islands has to do with anything.
  • How to get your news from Twitter
  • We have seen the entire spectrum of human existence on Twitter, in this case the wedding
  • Another hooked up a Twitter-activated feed every time the baby kicked in utero
  • Cancer surgery at the Henry Ford Hospital in Detroit in Feb 09 -- doctors performed live robotic surgery over the Internet, viewed at a conference in Vegas by 450 professionals and two doctors were tweeting from the OR
  • The up to date progress on the Mumbai bombings and terrorist attacks Modovan student demonstrations were organized by Tweets
  • James Andrews from Ketchum PR flies to Memphis to consult with Fedex on social media
  • Dell Tweets special sales on its computers, and has a very active staff that post and keep track of what its customers say on all forms of social media. This is the new gold standard of customer relations today.
  • This site has an easy to use form to find out what the best deals are on broadband and TV choices in the area.
  • Making better technology choices

    1. 1. Making the right tech choices David Strom [email_address] For Gateway Computer Club (310) 857-6867 (c) David Strom Inc.
    2. 2. Remember these? (c) David Strom Inc.
    3. 3. Who am I?
    4. 4. My own bad choices <ul><li>First marriage </li></ul>(c) David Strom Inc.
    5. 5. Buy high, sell low, avoid capital gains! (c) David Strom Inc.
    6. 6. Collecting 8 track tapes – not CDs (c) David Strom Inc.
    7. 7. Tech is not like fine wine (c) David Strom Inc.
    8. 8. (c) David Strom Inc. Bad email choices!
    9. 9. Time to acquire 50 million users (c) David Strom Inc.
    10. 10. (c) David Strom Inc.
    11. 11. Agenda <ul><li>Recommended online info sources </li></ul><ul><li>Don’t believe everything on the Internet </li></ul><ul><li>Facebook dos and don’ts </li></ul><ul><li>How to get started with Twitter </li></ul><ul><li>How to get broadband </li></ul><ul><li>Telephone service choices </li></ul>(c) David Strom Inc.
    12. 12. Two biggest info sources (c) David Strom Inc.
    13. 13. (c) David Strom Inc.
    14. 14. What do these people have in common?
    15. 15. (c) David Strom Inc.
    16. 16. (c) David Strom Inc.
    17. 17. (c) David Strom Inc.
    18. 18. Things you need to know to survive online today <ul><li>Google Gmail for email </li></ul><ul><li>Google Alerts </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>(c) David Strom Inc.
    19. 19. Google Alerts (c) David Strom Inc.
    20. 20. (c) David Strom Inc.
    21. 21. (c) David Strom Inc. Managing your social networks and staying in touch with your family
    22. 22. (c) David Strom Inc. Fastest growing population segment 55-65 year old women!
    23. 23. (c) David Strom Inc.
    24. 24. Facebook makes it hard sometimes (c) David Strom Inc.
    25. 25. Facebook “marriage” (c) David Strom Inc.
    26. 26. Other no-nos <ul><li>Keep politics, religion and sex out </li></ul>(c) David Strom Inc.
    27. 27. Facebook dos <ul><li>Don’t be a stalker </li></ul><ul><li>Use it to continue in-person conversations with your family </li></ul><ul><li>Don’t worry about the “numbers game” </li></ul>(c) David Strom Inc.
    28. 28. (c) David Strom Inc. Average age on Facebook: 38 Average age on Twitter: 39 Average age on LinkedIn: 44
    29. 29. (c) David Strom Inc.
    30. 30. The basics (c) David Strom Inc.
    31. 31. (c) David Strom Inc.
    32. 32. (c) David Strom Inc.
    33. 33. (c) David Strom Inc.
    34. 34. (c) David Strom Inc.
    35. 35. (c) David Strom Inc.
    36. 36. (c) David Strom Inc.
    37. 37. (c) David Strom Inc.
    38. 38. (c) David Strom Inc.
    39. 39. Key Twitter To-dos <ul><li>Follow the right people in your industry </li></ul><ul><li>Don’t get too caught up in tweeting your every movement </li></ul><ul><li>Look at what businesses are doing with it </li></ul><ul><li>Use it to start conversations with people you want to get to know </li></ul>(c) David Strom Inc.
    40. 40. How not to use Twitter! (c) David Strom Inc.
    41. 41. (c) David Strom Inc.
    42. 42. How should you get online? (c) David Strom Inc.
    43. 43. How you should NOT get online: (c) David Strom Inc.
    44. 44. (c) David Strom Inc.
    45. 45. Home telephone choices <ul><li>Ma Bell ($$$$) </li></ul><ul><li>Vonage ($40/mo) </li></ul><ul><li>Your cable company ($30/mo) </li></ul><ul><li>Skype or Magic Jack ($3/mo) </li></ul>(c) David Strom Inc.
    46. 46. (c) David Strom Inc.
    47. 47. (c) David Strom Inc.
    48. 48. (c) David Strom Inc.
    49. 49. (c) David Strom Inc. David Strom, [email_address] , (310) 857-6867 These slides can be found here: