How to get the best trade press product reviws
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How to get the best trade press product reviws

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Slides for a speech at the St Louis Product Camp 3/14

Slides for a speech at the St Louis Product Camp 3/14

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How to get the best trade press product reviws How to get the best trade press product reviws Presentation Transcript

  • How to get the best trade press product reviews STL Product Camp 3/14 David Strom @dstrom david@strom.com http://Strominator.com
  • No follow up after initial inquiry
  • Don’t turn any interested parties down
  • Don’t pile on the people on your conference call
  • Have a real budget for reviews
  • Know thy reviewer
  • Understand the test bed
  • Set up a hotline
  • What is the beta policy?
  • Understand the art of following up
  • Know what this is? Then USE IT!
  • Badgering the witness reporter
  • Where you can find me • • • • • • david@strom.com Strominator.com (for clips) Webinformant.tv (for video reviews) Twitter: @dstrom LinkedIn.com/in/davidstrom 314 277 7832 if you must