How to do tech product sreencasts

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This is a lecture that I am giving in October 2011 at Syracuse University.

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  • http://www.youtube.com/watch?v=oVahA1ZMgP0&feature=player_embedded
  • http://www.codeschool.com/code_tv/screencasting
  • Best sites: VideoJug.com, 5min.com, and Viddler.com -- the Backup Exec video got 700 views from these three sites in two weeks alone
  • How to do tech product sreencasts

    1. 1. Tech Product Reviews<br />David Strom<br />david@strom.com<br />310 857 6867<br />@dstrom (Twitter)<br />
    2. 2. Strom of the past<br />Editorial management positions: <br />
    3. 3. The Old “Big Five” Tech Pubs<br />
    4. 4. The New “Big Five” Tech Pubs<br />
    5. 5. THE FUTURE: SCREENCAST PRODUCT REVIEWS<br />
    6. 6. My overall stats<br /><ul><li>65 Videos completed over three years
    7. 7. > 185,000 views on 20 different sites
    8. 8. Repeat business from Symantec, McAfee, BlueCoat, Alpha Software, Tune Up, and others!
    9. 9. Reposted at TomsITPro.com and a few other places</li></li></ul><li>Skills required<br /><ul><li>Can use the products involved
    10. 10. Think visually about what the end process will generate
    11. 11. “Visual storytelling”
    12. 12. Can write your narration and speak clearly, or have someone else read it for you
    13. 13. Understand the video and audio editing tools</li></li></ul><li>Tools required old-school<br />
    14. 14. Today's tools<br /> <br />
    15. 15. <ul><li>Piratepad.net for collaborative editing
    16. 16. audacity.sourceforge.net audio editing
    17. 17. techsmith.com/camtasia video editing
    18. 18. Wistia.com video embedding
    19. 19. Tubemogul.com posting
    20. 20. Wordpress.com blog</li></ul>Today’s tools<br />
    21. 21. It is catching on<br />http://www.youtube.com/watch?v=oVahA1ZMgP0<br />
    22. 22. Hour-long tutorial<br />
    23. 23. Sound editing isn’t that hard!<br />
    24. 24. Sound quality matters, too<br /><ul><li>Speaking clearly, crisply, and engagingly is important
    25. 25. Synchronize with visuals
    26. 26. Prepare a script but don’t sound like you are reading from it</li></li></ul><li>Workflow<br /><ul><li>Get an enterprise IT product, test it
    27. 27. Write a script, use static screen shots
    28. 28. Record the audio track
    29. 29. Match to visuals
    30. 30. Produce the video
    31. 31. Post around the Internet as much as you can</li></li></ul><li>Screen resolution tips<br /><ul><li>I record in 800x600
    32. 32. Many network-centric products are designed for >1280x1024
    33. 33. Use the zoom/pan feature sparingly, it is distracting and too much eye candy</li></li></ul><li>YouTube matters. A lot.<br />Still the best place to showcase videos<br />Half of my views are there<br />
    34. 34. But there are lots of other places too!<br />
    35. 35. What to look for in video posting<br /><ul><li>How much tech-based content is there already?
    36. 36. How much of it is how-to vs. just general interviews?
    37. 37. Can you create your own “studio” or brand easily?</li></li></ul><li>Videojug.com transformation<br />
    38. 38. Video = has to be visually interesting<br /><ul><li>One video on email encryption was just static screens, nothing going on there!
    39. 39. Others have lots of action, activity, and jumping around screen to screen
    40. 40. Viewers can hit pause/rewind if they want to slow things down</li></li></ul><li>You don’t have me at “Hello”<br />
    41. 41. It isn’t always about products<br /><ul><li>But the issues using them matters, too.
    42. 42. A video on “applications visibility” looked at how to use WAN optimization products to examine what is going on over your network
    43. 43. Another for Symantec called “Stop Buying Storage” looked at deduplication features
    44. 44. Bigger and more well-known vendors attract more viewers faster just because folks are searching more on them!</li></li></ul><li>Build audience slowly<br /><ul><li>And you will keep them longer, too
    45. 45. It isn’t always about “going viral”
    46. 46. A site needs regular infusions of new content, just like a magazine or newspaper, otherwise it dies!</li></li></ul><li>Anchor video with text on Web page for better SEO<br /><ul><li>Choose keywords carefully and consistently
    47. 47. Snappy titles help
    48. 48. Relevant vendor contact and pricing info critical too</li></li></ul><li>

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