How to build your first blog, start your own mailing list, and set up your business phone

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This is the presentation I gave in St Louis in December 2009 to help small business people learn how to get started using the Internet to promote their businesses.

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  • “ Reserve” your name for LinkedIn, Facebook, Twitter, email lists, and other places around the Internet
  • Microsoft charges $15/year but you need IE and Windows to post Weebly charges $50/year and integrates into Google’s Gmail GoDaddy charges $60/yr for the basic accounts
  • GoDaddy control panel for hosting server
  • Use “alphamale” as username and password test789 for https://madingerwines.wordpress.com/wp-login.php
  • Emwd.com mailing list hosting
  • Skype Business Control Panel, another free service
  • Google Voice features
  • http://officedepot.telecomsvc.com/tollfree/index.asp
  • http://www.cheapbastardstartup.com/Resources_for_STC%3AUNM_Seminar.html
  • How to build your first blog, start your own mailing list, and set up your business phone

    1. 1. Internet 101 for Small Businesses Hispanic Center 12/8 6pm David Strom [email_address] 310-857-6867
    2. 2. How to setup your own Internet domain name <ul><li>.com and others </li></ul>
    3. 5. Hosting your Web site <ul><li>You need a Web server </li></ul><ul><li>A hosting provider (different from domain provider) </li></ul><ul><li>Web browser to control and configure </li></ul><ul><li>And content! </li></ul>
    4. 6. Use cheap hosting providers
    5. 7. http://www. siteground . com/christmas . htm
    6. 9. Use blog hosting providers Wordpress.com
    7. 11. Why blogs are better <ul><li>No programming required </li></ul><ul><li>Easy to make frequent updates </li></ul><ul><li>Easy to quickly change the appearance of your pages </li></ul><ul><li>Automatic posting of your content to Google’s search index </li></ul>
    8. 13. Assignment 1 <ul><li>Consider blogs, cheap hosting, or do some research on HostingReview.com </li></ul><ul><li>Pick one hosting provider and sign up for service now, or choose Wordpress sample blog site for the wineshop </li></ul>
    9. 14. http://madingerwines . wordpress.com/wp-admin Use alphamale as username and password test789
    10. 16. Time to look at email <ul><li>Server to host your email traffic </li></ul><ul><li>Client for your desktop to send and read messages </li></ul><ul><li>Or use a Web browser instead of a client </li></ul>
    11. 17. Google Apps <ul><li>Standard: free and 7 GB mailbox for up to 50 email accounts </li></ul><ul><li>Premier: $50/user/year and 25 GB mailbox and unlimited accounts </li></ul><ul><li>Non profits can get Premier for free! </li></ul>
    12. 18. Set up your email software with your domain <ul><li>http://www.google.com/a/cpanel/domain/new </li></ul>
    13. 19. Other email choices <ul><li>Use GoDaddy.com’s email service </li></ul><ul><li>Pay for outsourced email provider </li></ul>
    14. 20. Assignment 2 <ul><li>Choose one of the email plans for your domain </li></ul>
    15. 21. Set up a mailing list to send out regular information to your clients <ul><li>Free: Yahoo Groups </li></ul><ul><li>Cheap: Mailman on EMWD.com ($4/mo) </li></ul><ul><li>Expensive: ConstantContact.com ($30/mo and up) </li></ul>
    16. 22. Yahoo
    17. 26. Mailman
    18. 28. Constant Contact
    19. 30. Assignment 3 <ul><li>Choose one of the emailing list providers </li></ul><ul><li>Start collecting addresses that you want to send your newsletter to </li></ul>
    20. 31. Choose a business phone service that is inexpensive yet flexible <ul><li>What is Voice over Internet phone service? </li></ul><ul><li>What are its advantages? </li></ul><ul><li>Providers: </li></ul><ul><ul><li>Vonage </li></ul></ul><ul><ul><li>Google Voice </li></ul></ul><ul><ul><li>Skype </li></ul></ul><ul><ul><li>Magic Jack </li></ul></ul>
    21. 32. Advantages of VOIP <ul><li>Set monthly fee for unlimited calls </li></ul><ul><li>Follow-me or forward service so your clients can find you without dialing a lot of different numbers </li></ul><ul><li>Fancy features without having to call AT&T reps </li></ul><ul><li>Can bring your phone with you to another city if you have to work there </li></ul>
    22. 33. Disadvantages <ul><li>You need broadband Internet </li></ul><ul><li>It is less reliable than AT&T </li></ul><ul><li>911 service is different and could be an issue </li></ul><ul><li>Not for your security panels and DVRs </li></ul><ul><li>Hard to keep your local phone number </li></ul>
    23. 34. Things to think about <ul><li>Do you make a lot of international calls? </li></ul><ul><li>Will your office have a cable modem? </li></ul><ul><li>Do you carry your laptop more often than not? </li></ul><ul><li>Do you need video calling or multiple lines? </li></ul><ul><li>You can have an area code in another city to perplex your friends, like me </li></ul>
    24. 35. Which one is right for your business?
    25. 37. Pricing of services $30/month unlimited calls in and out N. Am. Vonage Free unlimited calls in and out N. Am. Google Voice $2/month unlimited calls in and out N. Am. MagicJack $3/month unlimited calls in and out N. Am. Skype
    26. 38. Vonage
    27. 39. Skype
    28. 42. Toll-free numbers <ul><li>Office Depot and Vonage have them starting at $10/month </li></ul>
    29. 43. Assignment 4 <ul><li>Sign up for Skype or one of the other VOIP providers </li></ul><ul><li>If interested, go to http://officedepot.telecomsvc.com/tollfree and choose an appropriate toll-free plan </li></ul>
    30. 44. Assignment 5 <ul><li>Purchase your business cards using an online print service </li></ul><ul><li>http://www.imagers.com/businesscards.html </li></ul><ul><li>http://www.overnightprints.com/ </li></ul>
    31. 45. Set up an inbound fax service that works with your email address to receive faxes <ul><li>Differences between sending and receiving faxes </li></ul><ul><li>Features that you might not think of initially: </li></ul><ul><ul><li>Fax broadcast </li></ul></ul><ul><ul><li>Sending emails to fax machines </li></ul></ul><ul><ul><li>Reporting and acknowledgements </li></ul></ul>
    32. 46. Strom’s Fax Service List <ul><li>http://strom.com/places/faxtable.html </li></ul>
    33. 47. Assignment 6 <ul><li>Set up an account on one of the fax services listed. Start with efax.com/free if you don’t have any particular preference </li></ul>
    34. 48. Share a document with your colleagues using the Internet <ul><li>Google docs </li></ul><ul><li>Etherpad.com </li></ul>
    35. 49. Scenario 1: Someone sends you an Office 2007 .docx
    36. 51. Scenario 2: You want to work on a document in real-time with someone else
    37. 52. Assignment 7 <ul><li>Go to http: //strom . etherpad .com/ </li></ul><ul><li>Use email: [email_address] </li></ul><ul><li>Password: test789 </li></ul><ul><li>Open up the shared computer class document </li></ul><ul><li>and start typing! </li></ul>
    38. 54. More advanced stuff
    39. 55. Thanks for your time! <ul><li>Download this slide deck here: </li></ul><ul><li>http://slideshare.net/davidstrom </li></ul><ul><li>David Strom </li></ul><ul><li>(310) 857-6867 </li></ul><ul><li>[email_address] </li></ul>

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