AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job


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This was given at the national student AITP conference in St. Louis in March 2010, and shows how you can use collaboration tools, social networks, and even good ol' email to help you spread the word and get your first job.

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  • You don’t the time to mess around with thousands of daily emails in a market that is this tight.I am going to show you ways to save time so that you can focus on your clients and get down to business. If you follow some of my suggestions here, you will free up some of your time each day that you can spend doing real things to benefit your clients. From main collab keynote
  • “ Reserve” your name for LinkedIn, Facebook, Twitter, email lists, and other places around the Internet
  • Wordpress > LinkedIn status update
  •, allows you to setup a Web site by just emailing content (including videos)
  • can do automated email blog postings
  • Windows Live Spaces, again free blog from email posts
  • Facebook’s Web site links. Good place to connect to your content.
  • Comparison of Typepad, Blogger and Wordpress on
  • Number of Dell Twitter feeds
  • Dell found out about a keyboard problem from Tweets on one of their Netbooks and fixed it as a result
  • Inuit finds customers of its competitors via Twitter and then sends them offers to try their services
  • LA Fire department notifications for homeowners at risk
  • http://www. davidhenderson .com/2009/01/21/key-online-influencer/ James Andrews from Ketchum PR flies to Memphis to consult with Fedex on social media
  • Put the names of actual Twitter accounts as well as corporate logos on the page Use Web links where appropriate that point to corp. Web site “ currently tweeted by” is a nice touch
  • Facebook is on the left, LinkedIn on the right
  • provides a private discussion forum space for $1 per staff member per month, and a great way to get started with bringing together forums Another site is, which currently is free and you can install it behind your own firewall too There are more than a dozen such apps -- Yammer case studies  -- Fitton's comparison of others --  Enterprise Micro Sharing Tools Comparison 11032008
  • Can post to multiple social networks at once, from phone or IM or email or Web browsers
  • Newest wrinkle is self-collected lists of followers, and helps to organize these.
  • Twitter > LinkedIn status, only can use one Twitter account per Lin account
  • mailing list hosting
  • IN addition to this community site for engineers, TI finds appropriate SM conversations on the Web and deploys select employees to act as Conversation Agents and contribute to those discussions.
  • AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

    1. 1. Going beyond Facebook: Social Collaboration Tools to Kickstart your first job David Strom [email_address] (310) 857-6867 St. Louis, MO
    2. 3. How to setup your own Internet domain name
    3. 4. It is the brave new world <ul><li>New technologies and tools </li></ul><ul><li>Not just about having a Web site </li></ul><ul><li>Or an email list </li></ul><ul><li>Or a FaceTwitLinkSpace account </li></ul>
    4. 5. You still need to start with a blog <ul><li>No programming required </li></ul><ul><li>Easy to make frequent updates </li></ul><ul><li>Easy to quickly change the appearance of your pages </li></ul><ul><li>Automatic posting of your content to Google’s search index </li></ul>
    5. 6. Blog choices
    6. 7. Linking your social networks together
    7. 18. Key Twitter To-dos <ul><li>Follow the right people in your industry </li></ul><ul><li>Don’t get too caught up in tweeting your every movement </li></ul><ul><li>Look at what businesses are doing with it </li></ul><ul><li>Use it to start conversations with people you want to get to know </li></ul>
    8. 26. How not to use Twitter!
    9. 27. How to identify yourself vs. your company
    10. 28. New tools to complement Twitter <ul><li>Slideshare </li></ul><ul><li>Yammer </li></ul><ul><li> </li></ul><ul><li>Buzzable </li></ul><ul><li>Twhirl </li></ul><ul><li>Twitterific for iPhone </li></ul>
    11. 31. Yammer
    12. 32.
    13. 36. Set up a mailing list to send out regular information to your clients <ul><li>Free: Yahoo Groups </li></ul><ul><li>Cheap: Mailman on ($4/mo) </li></ul><ul><li>Expensive: ($30/mo and up) </li></ul>
    14. 37. Yahoo
    15. 41. Mailman
    16. 43. Constant Contact
    17. 47. Remember: you are your own brand! <ul><li>Get your name out there </li></ul><ul><li>Be a continual source of content </li></ul><ul><li>Become an authority in some narrow niche </li></ul><ul><li>Don’t just send resumes into the beyond </li></ul><ul><li>Create opportunities for conversations </li></ul>
    18. 48. Questions? David Strom [email_address] (310) 857-6867