Blue print for the agency of tomorrow

719 views

Published on

Advertising industry experience significant turbulence that shape the way industry earn money. Technologies, market fragmentation, changes in consumer behaviors effects the way advertising is consumed. It influence the industry and agencies has to be ready for a change. Change that will fundamentally reshape the industry product.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
719
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Blue print for the agency of tomorrow

  1. 1. COMMUNICATION AGENCY BLUEPRINT OF TOMORROW: FUSION OF FUNCTIONS AND RESPONSIBILITIES
  2. 2. The CORE TEAM the agency of tomorrow Concept dev. Visual arts ART DIRECTOR WRITER SOCIAL ENGINEER Data sorce: http://goo.gl/PRSo8y Concept dev. Narrative Writing Concept dev. Community management Paid integration
  3. 3. SUPPORTED BY PLANNING INPUT OUTPUT ANALYTICS
  4. 4. The OUTPUT COMMUNICATION IDEAS + CONTENT
  5. 5. NO BOUNDARIES The CONTENT = ADVERTISING = BRANDED CONTENT
  6. 6. DISTRIBUTED in PAID media EARNED media OWNED media Managed by PLANNERS
  7. 7. With one single objective To INFLUENCE Distributed CONTENT CUSTOMER BEHAVIOUR and ATTITUDES
  8. 8. TO Accomplish Client needs Business Marketing Communication OBJECTIVES
  9. 9. THE AGENCY OF TOMORROW
  10. 10. CORE TEAM SUPPORT PLANNING Design ART DIRECTOR WRITER SOCIAL ENGINEER Media buying Conversation management Technical/Coding ANALYTICS
  11. 11. Thank you! Prepared by Dāvids Štēbelis

×