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The Social Media Fallacy
 

The Social Media Fallacy

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Short (6 min) presentation debunking the way social media is being sold to us and offers a more sane and logical approach to developing industry voice to grow your business.

Short (6 min) presentation debunking the way social media is being sold to us and offers a more sane and logical approach to developing industry voice to grow your business.

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    The Social Media Fallacy The Social Media Fallacy Presentation Transcript

    • The Social Media Fallacy: It’s content, THEN conversation By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address]
    • The social media sales pitch
    •  
    • Speak to your audience
    •  
    • Be heard
    •  
    • Use social media
    •  
    • Confused?
    •  
    • What do you do first?
    •  
    • Story begins at the end
    •  
    • Attracted by efficiencies
    •  
    • Instant popularity
    •  
    • How do you get there?
    •  
    • It’s not magic
    •  
    • It takes work
    •  
    • Four steps
    •  
    • Skips the first three steps
    •  
    • Assess
    •  
    •  
    • Editorial
    •  
    • Production
    •  
    • Focus on message, not medium
    •  
    • Distribute
    •  
    • Use social media
    •  
    • Customer concerns
    •  
    • Decisions
    •  
    • Expose wisdom
    •  
    • Be visible
    •  
    • Provide answers
    •  
    • Push people through sales cycle
    •  
    • Discovery
    •  
    • Research
    •  
    • Purchase
    •  
    • Use
    •  
    • Additional purchase
    •  
    • Evangelism
    •  
    • Four steps
    • Assessment Editorial Production Distribution
    • Dedication to providing answers
    •  
    • Grow your business
    •  
    • Creative Commons photo thanks to these Flickr users: Wisconsin Historical Society Kcohen Photojonny Kenyee TrebolAzul Wili Colbycash Starrey Peterjlambert Saibotregeel LMarie Jasonsisk Angrydicemoose :: A R G E N T :: Pauly Ian Boyd Marielito phoneyNickel Dr. Pat Akaalias Puja Daviddmuir Demibroke Pteittinen Joits TheJustifiedSinner Caribbeanfreephoto Chor_lp Trenchfoot Ryyo Elh70 Oh That Rachel! Thaths Old Shoe Woman Andreasnillson1976
    • “ Be the Voice : Build your Business by Becoming your Industry’s Thought Leader” http:// sparkmediasolutions.com/bevoice.html By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address] Further reading: sm