The Social Media Fallacy

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Short (6 min) presentation debunking the way social media is being sold to us and offers a more sane and logical approach to developing industry voice to grow your business.

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The Social Media Fallacy

  1. The Social Media Fallacy: It’s content, THEN conversation By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address]
  2. The social media sales pitch
  3.  
  4. Speak to your audience
  5.  
  6. Be heard
  7.  
  8. Use social media
  9.  
  10. Confused?
  11.  
  12. What do you do first?
  13.  
  14. Story begins at the end
  15.  
  16. Attracted by efficiencies
  17.  
  18. Instant popularity
  19.  
  20. How do you get there?
  21.  
  22. It’s not magic
  23.  
  24. It takes work
  25.  
  26. Four steps
  27.  
  28. Skips the first three steps
  29.  
  30. Assess
  31.  
  32.  
  33. Editorial
  34.  
  35. Production
  36.  
  37. Focus on message, not medium
  38.  
  39. Distribute
  40.  
  41. Use social media
  42.  
  43. Customer concerns
  44.  
  45. Decisions
  46.  
  47. Expose wisdom
  48.  
  49. Be visible
  50.  
  51. Provide answers
  52.  
  53. Push people through sales cycle
  54.  
  55. Discovery
  56.  
  57. Research
  58.  
  59. Purchase
  60.  
  61. Use
  62.  
  63. Additional purchase
  64.  
  65. Evangelism
  66.  
  67. Four steps
  68. Assessment Editorial Production Distribution
  69. Dedication to providing answers
  70.  
  71. Grow your business
  72.  
  73. Creative Commons photo thanks to these Flickr users: Wisconsin Historical Society Kcohen Photojonny Kenyee TrebolAzul Wili Colbycash Starrey Peterjlambert Saibotregeel LMarie Jasonsisk Angrydicemoose :: A R G E N T :: Pauly Ian Boyd Marielito phoneyNickel Dr. Pat Akaalias Puja Daviddmuir Demibroke Pteittinen Joits TheJustifiedSinner Caribbeanfreephoto Chor_lp Trenchfoot Ryyo Elh70 Oh That Rachel! Thaths Old Shoe Woman Andreasnillson1976
  74. “ Be the Voice : Build your Business by Becoming your Industry’s Thought Leader” http:// sparkmediasolutions.com/bevoice.html By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address] Further reading: sm

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