The Social Media Fallacy: It’s content, THEN conversation By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address]

The social media sales pitch

Speak to your audience

Be heard

Use social media

Confused?

What do you do first?

Story begins at the end

Attracted by efficiencies

Instant popularity

How do you get there?

It’s not magic

It takes work

Four steps

Skips the first three steps

Assess

Editorial

Production

Focus on message, not medium

Distribute

Use social media

Customer concerns

Decisions

Expose wisdom

Be visible

Provide answers

Push people through sales cycle

Discovery

Research

Purchase

Use

Additional purchase

Evangelism

Four steps

Assessment Editorial Production Distribution

Dedication to providing answers

Grow your business

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“ Be the Voice : Build your Business by Becoming your Industry’s Thought Leader” http:// sparkmediasolutions.com/bevoice.html By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address] Further reading: sm