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The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
The Social Media Fallacy
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The Social Media Fallacy

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Short (6 min) presentation debunking the way social media is being sold to us and offers a more sane and logical approach to developing industry voice to grow your business.

Short (6 min) presentation debunking the way social media is being sold to us and offers a more sane and logical approach to developing industry voice to grow your business.

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  • 1. The Social Media Fallacy: It’s content, THEN conversation By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address]
  • 2. The social media sales pitch
  • 3.  
  • 4. Speak to your audience
  • 5.  
  • 6. Be heard
  • 7.  
  • 8. Use social media
  • 9.  
  • 10. Confused?
  • 11.  
  • 12. What do you do first?
  • 13.  
  • 14. Story begins at the end
  • 15.  
  • 16. Attracted by efficiencies
  • 17.  
  • 18. Instant popularity
  • 19.  
  • 20. How do you get there?
  • 21.  
  • 22. It’s not magic
  • 23.  
  • 24. It takes work
  • 25.  
  • 26. Four steps
  • 27.  
  • 28. Skips the first three steps
  • 29.  
  • 30. Assess
  • 31.  
  • 32.  
  • 33. Editorial
  • 34.  
  • 35. Production
  • 36.  
  • 37. Focus on message, not medium
  • 38.  
  • 39. Distribute
  • 40.  
  • 41. Use social media
  • 42.  
  • 43. Customer concerns
  • 44.  
  • 45. Decisions
  • 46.  
  • 47. Expose wisdom
  • 48.  
  • 49. Be visible
  • 50.  
  • 51. Provide answers
  • 52.  
  • 53. Push people through sales cycle
  • 54.  
  • 55. Discovery
  • 56.  
  • 57. Research
  • 58.  
  • 59. Purchase
  • 60.  
  • 61. Use
  • 62.  
  • 63. Additional purchase
  • 64.  
  • 65. Evangelism
  • 66.  
  • 67. Four steps
  • 68. Assessment Editorial Production Distribution
  • 69. Dedication to providing answers
  • 70.  
  • 71. Grow your business
  • 72.  
  • 73. Creative Commons photo thanks to these Flickr users: Wisconsin Historical Society Kcohen Photojonny Kenyee TrebolAzul Wili Colbycash Starrey Peterjlambert Saibotregeel LMarie Jasonsisk Angrydicemoose :: A R G E N T :: Pauly Ian Boyd Marielito phoneyNickel Dr. Pat Akaalias Puja Daviddmuir Demibroke Pteittinen Joits TheJustifiedSinner Caribbeanfreephoto Chor_lp Trenchfoot Ryyo Elh70 Oh That Rachel! Thaths Old Shoe Woman Andreasnillson1976
  • 74. “ Be the Voice : Build your Business by Becoming your Industry’s Thought Leader” http:// sparkmediasolutions.com/bevoice.html By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address] Further reading: sm

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