Building your industry voice with social media By David Spark, Founder, Spark Media Solutions http://sparkmediasolutions.com Blog: http://sparkminute.com [email_address] http://twitter.com/dspark

David Spark Founder Spark Media Solutions David Lucatch CEO Intertainment Media

Ask yourself

Who aren’t you reaching?

Are you communicating your company story?

What communications need to change in the next six weeks?

“ What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.” - David Meerman Scott, author of The New Rules of Marketing and PR

Ride current hot news and cultural memes

Connect an existing brand or talent to your brand

Focus on content, not social media

Convert potential buyers into a word-of-mouth advertising network

Take care of your best resource, super users

The community is the best help desk

Customer’s perception of what they get must be greater than what they give

Own more real estate

Do the opposite of what everyone else is doing

Photo thanks: To Flickr users : ElyceFeliz LisaBrewster SteveGarfield LeoReynolds Cambodia4kidsorg EwanMcIntosh MattHamm BirgerKing MichaelHaslam Burningpaper Susan NYC

What’s working? What’s not working? What needs to change?