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Building your  industry voice with social media By David Spark, Founder, Spark Media Solutions http://sparkmediasolutions....
David Spark Founder Spark Media Solutions David Lucatch CEO Intertainment Media
 
 
Ask yourself
Who aren’t you reaching?
Are you communicating your company story?
What communications need to change in the next six weeks?
 
 
 
 
 
“ What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s th...
 
 
 
 
 
 
 
Ride current hot news and cultural memes
 
Connect an existing brand or talent to your brand
 
 
 
Focus on content, not social  media
 
 
Convert potential buyers into a word-of-mouth advertising network
 
 
 
 
 
 
 
Take care of your best resource, super users
 
The community is the best help desk
Customer’s perception of what they get must be greater than what they give
 
Own more real estate
 
 
 
Do the opposite of what everyone else is doing
Photo thanks: To Flickr users : ElyceFeliz LisaBrewster SteveGarfield LeoReynolds Cambodia4kidsorg EwanMcIntosh MattHamm B...
What’s working? What’s not working? What needs to change?
 
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Building Your Industry Voice with Social Media

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Companion PDF: http://bit.ly/jafTb

This is an edited version of a live presentation about social media I did in in Toronto for Intertainment Media, makers of the communications tool, itiBiti.

Time: 38:38

There is a companion article to this presentation entitled, "14 Successful Techniques for Building Your Industry Voice with Social Media" (PDF). It covers many of the stories in the presentation, plus a bunch more.

Companion PDF: http://bit.ly/jafTb

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Transcript of "Building Your Industry Voice with Social Media"

  1. 1. Building your industry voice with social media By David Spark, Founder, Spark Media Solutions http://sparkmediasolutions.com Blog: http://sparkminute.com [email_address] http://twitter.com/dspark
  2. 2. David Spark Founder Spark Media Solutions David Lucatch CEO Intertainment Media
  3. 5. Ask yourself
  4. 6. Who aren’t you reaching?
  5. 7. Are you communicating your company story?
  6. 8. What communications need to change in the next six weeks?
  7. 14. “ What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.” - David Meerman Scott, author of The New Rules of Marketing and PR
  8. 22. Ride current hot news and cultural memes
  9. 24. Connect an existing brand or talent to your brand
  10. 28. Focus on content, not social media
  11. 31. Convert potential buyers into a word-of-mouth advertising network
  12. 39. Take care of your best resource, super users
  13. 41. The community is the best help desk
  14. 42. Customer’s perception of what they get must be greater than what they give
  15. 44. Own more real estate
  16. 48. Do the opposite of what everyone else is doing
  17. 49. Photo thanks: To Flickr users : ElyceFeliz LisaBrewster SteveGarfield LeoReynolds Cambodia4kidsorg EwanMcIntosh MattHamm BirgerKing MichaelHaslam Burningpaper Susan NYC
  18. 50. What’s working? What’s not working? What needs to change?
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