Time-Saving Tools & Techniques for REALTORS®

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Ways to Efficiently Increase Your Recognition Without Decreasing Service

Ways to Efficiently Increase Your Recognition Without Decreasing Service

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  • 1. Time-Saving Tools & Techniques for REALTORS® DAVID SPARK david@sparkmediasolutions.com
  • 2. Ways to Efficiently Increase Your Recognition Without Decreasing Service
  • 3. Introduction
  • 4. REALTOR® Struggles Appointments Travel Juggling Little free time Timely client communications Pleasing everyone
  • 5. Positives we can work with There are inefficiencies in how we all operate that can be improved using new tools and techniques REALTOR® is filled with lots of specific knowledge of their market Multiple moments in the day where there’s 2-10 minutes of free time Huge percentage of business comes from referrals
  • 6. Three areas to focus improvement Have a system in place to keep in touch with your clients, potentials, and past clients When possible, shift inefficient private communications to more efficient public communications Use tools to take best advantage of those moments of down time 1 2 3
  • 7. Death by 1000 paper cuts
  • 8. System to keep in touch with clients, potentials, and past clients  MUST start using a CRM  Connect via Facebook and LinkedIn for ambient intimacy
  • 9. System to keep in touch with clients, potentials, and past clients  Respond to LinkedIn alerts of new jobs  Newsle for press mentions in your social network
  • 10. System to keep in touch with clients, potentials, and past clients  Rapportive to know what’s on their mind right now  Play games
  • 11. System to keep in touch with clients, potentials, and past clients  Nextdoor for hyperlocal news  Work past clients  Delight them with an anniversary card/gift  Help them with contractor information
  • 12. Efficiency Tools and Techniques  Turn off all non-personal alerts  Bluetooth keyboard for your phone and iPad  One page where you have speed dials to all clients  Android users - Swiftkey or Swype
  • 13.  Use voice dictation – Dragon Dictate  Scheduling appointments with meetme.so  Use an efficient note taking tool  Evernote  OneNote Efficiency Tools and Techniques
  • 14.  Digital filing cabinet  Scan documents  Turn off paper billing  Capture receipts  Throw away manuals for their PDFs  Receive faxes via online service Efficiency Tools and Techniques Create a paperless office
  • 15.  Automate financial information and billing through Quicken or Quickbooks Efficiency Tools and Techniques
  • 16.  PhraseExpress for PC  aText or TextExpander for Mac  TextExpander touch for iOS Efficiency Tools and Techniques Use an autofill text expanding macro tool
  • 17. Anytime you repeat information you've written or said before you're wasting time Shift phone and email communications to public communications
  • 18. Shift from private to public communications when appropriate ^
  • 19. Shift from private to public communications  What do you keep repeating?  Blog a long email or conversation  Maintain a story list  Stop guessing, use Google Adwords
  • 20. Shift from private to public communications  Easy to create and publish from phone  Post photos of homes and staging  Follow and repost other real estate tumblr blogs  Post opinions  Build library you can review with clients If no blog, create a Tumblr blog
  • 21.  Yes, post listings, but don't make it your only communications Shift from private to public communications  Publish favorite contractors on blog or Google Doc  Batch record a video series  Create custom easy to remember bit.ly addresses for frequently shared documents
  • 22.  Save URLs in your text expander tool Shift from private to public communications  Use your personal page, not business Facebook page to connect  Pull yourself off of social networks you're no longer using
  • 23. Turn killer assets into videos  “What do you love about this neighborhood?”  “What does every new resident need to know about this neighborhood?”  “What have you learned in your years living in this neighborhood?”
  • 24. Your homework  Turn off all your alerts  Know your phone's camera - stills, videos, and upload  Get data entry tools - Swiftkey and keyboard  Top 5 things you keep repeating in conversation or in email
  • 25. What we can do  Train your team of REALTORS® on all of this  Produce neighborhood videos {
  • 26. DAVID SPARK sparkmediasolutions.com Blog: sparkminute.com david@sparkmediasolutions.com 415.794.9135 @dspark