Successful techniques for building your industry voice with social media

Successful techniques
For building your
Industry voice with
Social Media

Where to find me
http://sparkmediasolutions.com
Blog: http://sparkminute.com/
david@sparkmediasolutions.com
Twitter: @dspark

Build your industry voice

Become a super user

Connect with super users
AKA influencers

The techniques

Connect an existing
Brand or talent
To your brand

The bigger brand
Is insurance
Attention to your
Content

Ride current hot news
And cultural memes

Have systems
In place
Create reactive
Content

To own a space
Interconnect
Focused content

9-19-09

9-22-09

9-26-09
10-1-09 - early

10-1-09 - later
10-2-09 - early

10-2-09 - later

4-28-10

Focused, distributed
Interconnected content
Anchor to goal

Become a
Visible expert

Focus brand and
Content
Publish consistently

Convert potential
Buyers into a
Word-of-mouth
Marketing network

Product amplifiers
Don’t have to be
Customers

Let super users
Run your business

Biggest fans can first be
Complainers

Super users want
Access, recognition,
And respect

Use contests
To reveal super users

Let your users
Design your products

Let your users
Sell your product

Let your users
Compete to get hired

Let contests replace
Business functions

Your creative department
Vs. super users

Create channels
To cultivate and
Support

“What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.”
- David Meerman Scott, author of The New Rules of Marketing and PR

I have no time
For social media

Photo thanks:
Jfravel
SeeMidTN.com (aka Brent)
Usaq.yongsan
Luiz Felipe Machado
Kbaird
Prizepony
gerlos
To Flickr users:
ElyceFeliz
LisaBrewster
SteveGarfield
LeoReynolds
Cambodia4kidsorg
EwanMcIntosh
MattHamm
BirgerKing
MichaelHaslam
Burningpaper
Susan NYC
Wonderlane

Follow up materials
http://bit.ly/spark_pinc

Thanks
David Spark, Spark Media Solutions
http://sparkmediasolutions.com
Blog: http://sparkminute.com/
david@sparkmediasolutions.com
Twitter: @dspark

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Successful techniques for building your industry voice with social media

by David Spark on May 17, 2010

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Successful techniques for building your industry voice with social media — Webinar Transcript