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Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
Successful techniques for building your industry voice with social media
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Successful techniques for building your industry voice with social media

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This is an update to a presentation I did last year with a similar name. This has more stories in a shorter amount of time, plus it focuses on the power of super users and contests. Total time is …

This is an update to a presentation I did last year with a similar name. This has more stories in a shorter amount of time, plus it focuses on the power of super users and contests. Total time is 25:06.

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Transcript

  • 1. Successful techniques
    For building your
    Industry voice with
    Social Media
  • 2. Where to find me
    http://sparkmediasolutions.com
    Blog: http://sparkminute.com/
    david@sparkmediasolutions.com
    Twitter: @dspark
  • 3.
  • 4.
  • 5. Build your industry voice
  • 6. Become a super user
  • 7. Connect with super users
    AKA influencers
  • 8. The techniques
  • 9. Connect an existing
    Brand or talent
    To your brand
  • 10.
  • 11. The bigger brand
    Is insurance
    Attention to your
    Content
  • 12. Ride current hot news
    And cultural memes
  • 13.
  • 14.
  • 15. Have systems
    In place
    Create reactive
    Content
  • 16. To own a space
    Interconnect
    Focused content
  • 17. 9-19-09
  • 18.
  • 19.
  • 20.
  • 21. 9-22-09
  • 22.
  • 23.
  • 24. 9-26-09
    10-1-09 - early
  • 25.
  • 26.
  • 27.
  • 28. 10-1-09 - later
    10-2-09 - early
  • 29. 10-2-09 - later
  • 30. 4-28-10
  • 31. Focused, distributed
    Interconnected content
    Anchor to goal
  • 32. Become a
    Visible expert
  • 33.
  • 34. Focus brand and
    Content
    Publish consistently
  • 35. Convert potential
    Buyers into a
    Word-of-mouth
    Marketing network
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Product amplifiers
    Don’t have to be
    Customers
  • 41. Let super users
    Run your business
  • 42.
  • 43.
  • 44. Biggest fans can first be
    Complainers
  • 45.
  • 46. Super users want
    Access, recognition,
    And respect
  • 47. Use contests
    To reveal super users
  • 48. Let your users
    Design your products
  • 49.
  • 50.
  • 51. Let your users
    Sell your product
  • 52.
  • 53. Let your users
    Compete to get hired
  • 54.
  • 55. Let contests replace
    Business functions
  • 56.
  • 57.
  • 58.
  • 59. Your creative department
    Vs. super users
  • 60.
  • 61. Create channels
    To cultivate and
    Support
  • 62.
  • 63. “What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.”
    - David Meerman Scott, author of The New Rules of Marketing and PR
  • 64. I have no time
    For social media
  • 65. Photo thanks:
    Jfravel
    SeeMidTN.com (aka Brent)
    Usaq.yongsan
    Luiz Felipe Machado
    Kbaird
    Prizepony
    gerlos
    To Flickr users:
    ElyceFeliz
    LisaBrewster
    SteveGarfield
    LeoReynolds
    Cambodia4kidsorg
    EwanMcIntosh
    MattHamm
    BirgerKing
    MichaelHaslam
    Burningpaper
    Susan NYC
    Wonderlane
  • 66. Follow up materials
    http://bit.ly/spark_pinc
  • 67. Thanks
    David Spark, Spark Media Solutions
    http://sparkmediasolutions.com
    Blog: http://sparkminute.com/
    david@sparkmediasolutions.com
    Twitter: @dspark

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