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101 WAYS         TO PUBLISH CONTENT              Got a story, artwork, song,                movie or idea to share?       ...
WHAT   TO   EXPECT        What did you expect?Definitions of ContentDimensions of Content  Examples of Content        Reso...
CONTENT PUBLISHING         DIY Artisanal PublishingThe advantages of self-publishing faroutweigh the disadvantages for mos...
DEFINITIONS             Publish             CONSUMECONTENT Information and/or experience captured in a format for transm...
DEFINITIONS             Hybrid Author — Hot Hot Hot!A hybrid author enjoys the success of beingtraditionally publishing wh...
DEFINITIONS                        Consumer? How Crass!Consume content falls right on the line betweenterms I can grit my ...
DEFINITIONSDigital First — Production of content for a digital channelfirst, such as the web or an ebook, with other chann...
THE LONG TAIL    OF   CONTENT     The Tail keeps growing longer:                      More CreatorsC                    Mo...
7 DIMENSIONS OF CONTENT
APPEALS         OF    CONTENT                   Where is your content               coming from and going to?Ethos My cont...
FORMS          OF    CONTENT    Over the centuries standard forms of               expression have evolved.   StoryThere i...
FORMS            OF     CONTENT                      Recent centuries brought                          new forms of media....
CONTENT MEDIA  Digital media consolidates how forms          are produced and distributed.Text            Alice was beginn...
CONTENT FORMATS                          Key digital formatsHTMLPrimary structure for content storage and presentation.Cod...
CONTENT CHANNELS                        Modes of broadcast            range from legacy to cyberspaceAnalogInformation sto...
CONTENT RIGHTS         Right to copy, distribute, and alter                                    …or NOTCopyright—Ownership ...
SCALE       OF CONTENT                 The Long Tail of Content                    swings high and lowUnique—Original work...
EXAMPLES                        Minnesota Innovative                          Content PublishingSome rights reserved | woo...
TOM KACZYNKSI    Cartoonist, Minneapolis, MN, @uncivTom Kaczynski learned to read English by looking atAmerican capitalist...
UNCIVILIZED BOOKS                         Publisher, Minneapolis, MNTom Kaczynski is also the publisher behindUncivilized ...
Spring 2013 BookSubscription! $75 for 5 books(a 20% discount)New PreOrderFree Shippingwww.uncivilizedbooks.com/spring2013....
BOOK SALES                               Uncivilized BooksPayPal for web saleswww.paypal.com/webapps/mpp/compare-business-...
DWITT, DAVID WITT              Artist, Illustrator, St. Paul, MNA veteran of the comic book, rock poster, gallery,bookstor...
www.dwitt.com   www.dwittmarket.bigcartel.com
ART SALES & FUNDING                                                      DWittPayPal for web saleswww.paypal.com/webapps/m...
ROGUE VALLEY       Indie Rock Band, Minneapolis, MNIn one year during 2010-2011, Rogue Valleywrote, recorded, and released...
MUSIC/MERCH. SALES & BOOKING                                     Rogue ValleyPayPal for merchandise web saleswww.paypal.co...
MARLY CORNELL Writer, Editor, Publisher, St. Louis Park, MNMarly Cornell works full time as a freelance writer,ghostwriter...
PUBLISHING & DISTRIBUTION                                     Marly CornellLightaLight Publications is a member ofIndepend...
Midwest Independent Publishers Association 2013 Annual Vendor FairApril 10, 6:30 to 8:30 p.m. Joule, 1200 South Washington...
THE TANGENTIAL    pop culture and creative writing blog                        Minneapolis, MNThis is The Tangential, a po...
PAPER DARTS & POLLENMagazine, Agency, Publisher, Webzine, Community                 Minneapolis-St. Paul, MinnesotaPaper D...
PAPER DARTS SHORT FICTION AWARDWRITE WORDS. MAKE MONEY.Award: $800Entry fee: $6Judge: Elliott HoltWord limit: 800Deadline:...
FRONTEND MASTERS             MJG International, Savage, MN   Training, Developer Events & ConsultingMJG films workshops in...
VIDEO STREAMING & SALES                    MJG Int. Frontend MastersPayPal for subscription saleswww.paypal.com/webapps/mp...
FILMMAKINGCross-Platform Media Innovator & DIY 21st CenturyStoryteller at Midwest Filmmaker Conference, May 4Lance Weiler ...
FILMMAKINGMinneapolis St. Paul International Film Festival                            MINNESOTA-MadeAn audience favorite, ...
WEBSITES & BLOGGING                      WordCamp Minneapolis                                  April 27 & 28      Minneapo...
RESOURCES          www.wordimage.com/resources                      Audio   10 Tips for Independent Authors               ...
Content 101: 101 Ways to Publish Content
Content 101: 101 Ways to Publish Content
Content 101: 101 Ways to Publish Content
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Content 101: 101 Ways to Publish Content

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Content 101 was presented at Minnebar 8 on April 6, 2013, at Best Buy Headquarters, Richfield, MN.

No way you say, but there are 101 and more ways. The publishing world is in transformation, the means of publishing content have become freemium solutions on the web, and the long tail of content gets longer every day. We’ll look at the forms, formats, media, channels, and rights available for content publishing. From creation to production, from targeting to consumption, there are opportunities to consider and choices to make.

Got a story, artwork, song, movie or idea to share? Wondering how feasible it is to get your content out to the world? Have you considered the whys and hows for managing and distributing your work? Perplexed by the explosion of genres and options available? Got content? Learn 101 ways to publish.

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Transcript of "Content 101: 101 Ways to Publish Content"

  1. 1. 101 WAYS TO PUBLISH CONTENT Got a story, artwork, song, movie or idea to share? Wondering how feasible it is to get your content out to the world? Have you considered the whys and howsfor managing and distributing your work? Perplexed by the explosion of genres and options available?
  2. 2. WHAT TO EXPECT What did you expect?Definitions of ContentDimensions of Content Examples of Content Resources for Content Publishing
  3. 3. CONTENT PUBLISHING DIY Artisanal PublishingThe advantages of self-publishing faroutweigh the disadvantages for mostauthors. You can use self-publishing asthe end goal or a means to a traditionalpublishing deal. Keep in mind the conceptof artisanal publishing as a new,cool form of publishing. —Guy Kawasaki & Shawn Welch, APE: Author, Publisher, Entrepreneur How to Publish a Book, 2013.
  4. 4. DEFINITIONS  Publish  CONSUMECONTENT Information and/or experience captured in a format for transmission to others.CREATOR Person or group who forms, originates, constructs, or produces a work of content in a tangible medium.PUBLISHER Person or organization who prepares content for distribution.CONSUMER Audience member who acquires and/or uses content.
  5. 5. DEFINITIONS Hybrid Author — Hot Hot Hot!A hybrid author enjoys the success of beingtraditionally publishing while still pursuingself-publishing projects.Hugh Howey began the Wool series in 2011 self-published on Amazon. In 2013 he signed a seven-figure deal with Simon and Schuster to distributepaperback and hardcover editions.Boing Boing blogger, journalist, and science fictionauthor Cory Doctorow distributes his books for freeunder Creative Commons licensing, and they arecommercially published by Tor Books (Macmillan)
  6. 6. DEFINITIONS Consumer? How Crass!Consume content falls right on the line betweenterms I can grit my teeth and use and terms thatmake me want to rinse my mouth with bleach.So what are our options, besides consume?Experience and absorb were the most frequently Erin Kissane,suggested alternatives, with assimilate and enjoy author offollowing closely after. Eating and drinking words were The Elements ofalso enormously popular: you suggested devouring, Content Strategyingesting, imbibing, quaffing, gorging, digesting,grazing, chowing, and slurping.blog.braintraffic.com/2011/09/bad-words/
  7. 7. DEFINITIONSDigital First — Production of content for a digital channelfirst, such as the web or an ebook, with other channelssecondary, such as print.Platform (readers) — Potential readers from social,professional, community, and online networks.Platform (production) — Application framework forsoftware services.Web Application — Software service accessed on theInternet in a web browser; may use cloud storage.Freemium — Business model with a product or serviceprovided free, but money (premium or commission) ischarged for advanced features, functionality, or goods.DRM — Digital rights management locks content to aspecific consumer and/or device.
  8. 8. THE LONG TAIL OF CONTENT The Tail keeps growing longer: More CreatorsC More PublishersO More ConsumersNS More ChannelsUM More DevicesP XTI Where do you land?ON CONTENT
  9. 9. 7 DIMENSIONS OF CONTENT
  10. 10. APPEALS OF CONTENT Where is your content coming from and going to?Ethos My content is an authoritative source of information. My audience trusts my expertise and likes my style.Pathos My content tells a story with emotion and imagination. My audience will empathize and be moved by my story.Logos My content conveys knowledge with facts and examples. My audience seeks an convincing treatment of the topic.
  11. 11. FORMS OF CONTENT Over the centuries standard forms of expression have evolved. StoryThere is no doubt fiction makes a better job of the truth. —Doris Lessing VerseAll that is not prose is verse; and all that is not verse is prose. —Moliére MusicMusic expresses that which cannot be said and on which it is impossible to be silent. —Victor Hugo ArtEverything you can imagine is real. —Pablo Picasso
  12. 12. FORMS OF CONTENT Recent centuries brought new forms of media. PhotographyThe illiterate of the future will not be the man who cannot read thealphabet, but the one who cannot take a photograph. —Walter Benjamin CinemaThe cinema substitutes for our gaze a world more in harmonywith our desires. —André Bazin GameLife has but one true charm: the charm of the game.But what if we’re indifferent to whether we win or lose? —Charles Baudelaire
  13. 13. CONTENT MEDIA Digital media consolidates how forms are produced and distributed.Text Alice was beginning to get very tired of sitting by her sister onImage the bank, and of having nothing to do: once or twice she hadAudio peeped into the book her sister was reading, but it had noVideo pictures or conversations in it,Mixed Media ‘and what is the use of a book,’ thought Alice Apps ‘without pictures or Games conversation?’ Enhanced Ebooks Lewis Carrol, Alices Adventures in Wonderland, Down the Rabbit-Hole, 1865
  14. 14. CONTENT FORMATS Key digital formatsHTMLPrimary structure for content storage and presentation.CodecMeans of encoding digital streams for audio and video.AppMobile device software for accessing content and services.EPUBUniversal standard for ebook content.
  15. 15. CONTENT CHANNELS Modes of broadcast range from legacy to cyberspaceAnalogInformation stored in a physical medium.BroadcastAudio/video distributed via mass media via electromagnetic waves or cables.NetworkCollection of computers interconnected for sharing resources and information.DigitalInformation stored in binary digits (bits) with computing devices.
  16. 16. CONTENT RIGHTS Right to copy, distribute, and alter …or NOTCopyright—Ownership and restrictionsCopyleft—Sharing and terms of sharingPublic Domain—No ownership nor restrictionsCreative Commons licensesare not an alternative tocopyright. They work alongsidecopyright and enable you tomodify your copyright terms tobest suit your needs. www.creativecommons.org
  17. 17. SCALE OF CONTENT The Long Tail of Content swings high and lowUnique—Original work of artNiche—Narrow segments of a marketVertical—Specific group with similar interestsMass—Majority or average audience at large
  18. 18. EXAMPLES Minnesota Innovative Content PublishingSome rights reserved | woody1778a | www.flickr.com/photos/woodysworld1778/
  19. 19. TOM KACZYNKSI Cartoonist, Minneapolis, MN, @uncivTom Kaczynski learned to read English by looking atAmerican capitalist comics in communist Poland. Hemoved to the U.S. in 1987. His comics have appearedin Best American Non-Required Reading, MOME, andwere nominated for an Ignatz Award in 2011.Beta Testing the Apocalypse was published in 2012by Fantagraphics Books, Seattle, WA, an advocacypublisher of The Comics Journal magazine andhundreds of works of comics as a form ofart and literature.www.fantagraphics.com
  20. 20. UNCIVILIZED BOOKS Publisher, Minneapolis, MNTom Kaczynski is also the publisher behindUncivilized Books, an upstart press specializingin comics and original graphic novels. “Uncivilized Books is an evolving entity. It started out as a way for me to self- publish work. It grew into a boutique mini-comics publishing outfit. Now it’s mutated into a book trade/mini-comics hybrid. The mission is still evolving.”www.themortonreport.com/books/news/books-tom-kaczynski-on-uncivilized-books/www.uncivilizedbooks.com
  21. 21. Spring 2013 BookSubscription! $75 for 5 books(a 20% discount)New PreOrderFree Shippingwww.uncivilizedbooks.com/spring2013.html
  22. 22. BOOK SALES Uncivilized BooksPayPal for web saleswww.paypal.com/webapps/mpp/compare-business-productsConsortium Book Sales & Distributionfor the book trade markets and stores • Warehousing and inventory • Shipping and returns processing • Risk management, collections, and credit processing • Sales and Marketing serviceswww.cbsd.com(established publishers only)
  23. 23. DWITT, DAVID WITT Artist, Illustrator, St. Paul, MNA veteran of the comic book, rock poster, gallery,bookstore, and even gaming worlds, DWITTmight just be the most ubiquitous artist whosename you’ve never learned… until now.Witt’s illustrations, paintings, and limited editionscreen prints have been exhibited around theglobe and reproduced in books and publications.His art is most at home in the world when stapledto lamp posts or taped to the bathroom doors ofdive bars across this great land.
  24. 24. www.dwitt.com www.dwittmarket.bigcartel.com
  25. 25. ART SALES & FUNDING DWittPayPal for web saleswww.paypal.com/webapps/mpp/compare-business-productsBig Cartel for online store providingautomated setup for product display, Facebookintegration, sales tracking, and works with PayPal.www.bigcartel.comKickstarter for creative project funding.Project creators set a funding goal and deadline. Patronspledge money to make it happen. Funding is all-or-nothing — projects must reach their funding goal.www.kickstarter.com
  26. 26. ROGUE VALLEY Indie Rock Band, Minneapolis, MNIn one year during 2010-2011, Rogue Valleywrote, recorded, and released four full lengthalbums, one with each season. All of theiralbums are available as pay-what-you-wantdigital downloads with no minimum, inaddition to set-price CDs.Rogue Valley led by Chris Koza performs livewith 4-6 pieces and sells music andpromotional items from vinyl to t-shirts.www.lostinroguevalley.com
  27. 27. MUSIC/MERCH. SALES & BOOKING Rogue ValleyPayPal for merchandise web saleswww.paypal.com/webapps/mpp/compare-business-productsBandcamp for free online music store withunlimited storage, cornucopia of formats,name-your-price downloads, 15% digital &10% merchandise commission.www.bandcamp.comRipple Entertainment for booking live gigsalong with branding and marketing.www.rippleent.com
  28. 28. MARLY CORNELL Writer, Editor, Publisher, St. Louis Park, MNMarly Cornell works full time as a freelance writer,ghostwriter, and editor. In 2011 she published her ownbook The Able Life of Cody Jane, the story of herdaughter Cody, a person of joyful spirit and infectioushumor who achieves a life of independence—in spiteof plentiful and confining physical disabilities.The book was was published under her own imprintLightaLight Publications with the support ofthe Spina Bifida Association. The book will be availablethis year in audio format, read by the author recordedand produced by local studio Davis Sound.www.theablelife.com www.lightalightpublications.comwww.davissound.net
  29. 29. PUBLISHING & DISTRIBUTION Marly CornellLightaLight Publications is a member ofIndependent Book Publishers Association (IBPA)Independent Publishers Association (MIPA)www.ibpa-online.orgwww.mipa.orgItasca Books provides full-service B2C & B2Bdistribution options to help small and large publishersreach their markets. Itasca handles warehousing andfulfillment, a division of Bookmobile.www.itascabooks.comwww.bookmobile.com/sell/(established publishers only)
  30. 30. Midwest Independent Publishers Association 2013 Annual Vendor FairApril 10, 6:30 to 8:30 p.m. Joule, 1200 South Washington Ave, Minneapolis, MNThe annual vendor fair engages the public in meeting professionals who can helpthem in various areas of publishing.www.mipa.org/sixth-anual-vendor-fair Keynote at IBPA Publishing University, April 26-27, Chi., IL, by Guy Kawasaki world-famous speaker and author of APE: Author, Publisher, Entrepreneur, bringing his unique insight into marketing and publishing. Plus dozens of publishing experts. www.ibpapublishinguniversity.com
  31. 31. THE TANGENTIAL pop culture and creative writing blog Minneapolis, MNThis is The Tangential, a pop culture and creativewriting blog. Every day we publish writing aboutanything and everything, as long as it isn’t boringand doesn’t suck.We’re excited to announce our first real, print,hold-in-your-hands piece of work as a creative-collective-like-thing! It’s a fiction compilation calledFuture Cities, written and edited by our staff and bya couple of our favorite writers out there.The Tangential had a book release party for FutureCities on February 27, 2013 at Nomad World Pub witha $10 gate for the book, a drink ticket, and bands.www.thetangential.com
  32. 32. PAPER DARTS & POLLENMagazine, Agency, Publisher, Webzine, Community Minneapolis-St. Paul, MinnesotaPaper Darts is a magazine of Art and Literature, apublishing press, a creative agency, a community,and an idea. Pollen is a community composed ofcivic-minded connectors who share ideas, careerand civic engagement opportunities and peer-to-peer recognition to create positive impact andpersonal and professional growth for its members.Web issues of Pollen are published twice amonth, with content appearing on both this siteand in the business section of MinnPost.www.paperdarts.org www.bepollen.com
  33. 33. PAPER DARTS SHORT FICTION AWARDWRITE WORDS. MAKE MONEY.Award: $800Entry fee: $6Judge: Elliott HoltWord limit: 800Deadline: 5-15-2013$800 for 800 words. Plus, the winning story will appear fullyillustrated, all beautified and sexy on its very own custom website.Elliott Holts short fiction appeared in The Pushcart Prize XXXV (2011anthology) among other places. Her debut novel You Are One ofThem will be published by The Penguin Press on May 30, 2013.www.paperdarts.org/short-fiction-award
  34. 34. FRONTEND MASTERS MJG International, Savage, MN Training, Developer Events & ConsultingMJG films workshops in front of liveparticipatory audiences with some of the bestexperts in the world who are working on coretechnologies of the web and record them foryou to learn from with a video subscription.Gain in-depth HTML5, CSS3 and JavaScripttactics straight from top minds shaping theindustry. Access our entire online library ofexpert courses for a monthly membership.Free previews of course segmentswww.mjg.inwww.frontendmasters.com
  35. 35. VIDEO STREAMING & SALES MJG Int. Frontend MastersPayPal for subscription saleswww.paypal.com/webapps/mpp/compare-business-productsVimeo PRO for streaming video services.Ccreative professionals can showcase work exactlyhow they want, with the people you want — and onlythem, with quality, customization, and performance.www.vimeo.com/proYouTube for sample videos and video marketing.YouTube provides a forum for people to connect,inform, and inspire others across the globe and acts asa distribution platform for content creators andadvertisers big and small.www.youtube.com
  36. 36. FILMMAKINGCross-Platform Media Innovator & DIY 21st CenturyStoryteller at Midwest Filmmaker Conference, May 4Lance Weiler will be the keynote presenter for the IFP MNMidwest Filmmaker Conference. A Sundance ScreenwritersLab alum and pioneer in combining storytelling withtechnology, Weiler will speak about the changing landscapeof content creation, media consumption, and distribution.http://www.ifpmn.org/event/midwest-filmmaker-conference
  37. 37. FILMMAKINGMinneapolis St. Paul International Film Festival MINNESOTA-MadeAn audience favorite, MINNESOTA-Made returnswith a slate of 34 new films with local connections.Programmed by filmmaker and musician Craig Rice,with Shelli Ainsworth, Susan Marks, and other localfilmmakers as advisors.Craig Rice is an award-winning producer and directornationally recognized for his distinguished career inmusic video, commercial, television and film industry.His work has been nominated for four Emmy Awardswww.mspfilmfest.org
  38. 38. WEBSITES & BLOGGING WordCamp Minneapolis April 27 & 28 Minneapolis Community & Technical College Minneapolis Central LibraryWordCamp Minneapolis 2013 conferencefocuses on everything WordPress with sessions for alllevels of users, from pushing pixels to closing deals:• Content• Business $20 each day• Design• Development 2013.minneapolis.wordcamp.org
  39. 39. RESOURCES www.wordimage.com/resources Audio 10 Tips for Independent Authors Authoring Book Publishing Know Your Rights Content 101 Know Your AudienceContent Management System When You Write — Just Type Digital Content Get Feedback Ebook Production Get Edited Ecommerce Look Awesome EPUB Get Noticed Film Go Digital First Photography Make a Plan Self-Publishing Find Resources Video

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