Bqf

Mini Open Innovation AcceleratorOctober 5thth 2010
10/10/10
1

Today’s Agenda
How open innovation can get you better new products, faster, cheaper
1100 Coffee
1130 Asking Interesting Questions
1230 Collaboration mindsets and Business Empathy
1300 Close followed by lunch

10/10/10
3
Reluctant PioneersLego
Lego Mindstorms is their most successful product range ever and has helped shift their strategy from a toy manufacturer to an innovation platform.

10/10/10
4
Tell me, and I will forget.
Show me, and I may remember.
Involve me, and I will understand.
Introducing Open Innovation
(Confucius, BC 450)

10/10/10
5
The 5-minute joint venture
Collaboration Catalyst

10/10/10
6
Feedback
5 Minute Joint Venture

10/10/10
7
Innovating with partners by sharing the risks and the rewards
Introducing Open Innovation

The Solutions are Out There NassimTaleb

Developing Peripheral Vision
10/10/10
9

Becoming Innovation Detectives
© 100%Open 2010

10/10/10
11
ShareMcLaren and NATS
McLaren’s predictive F1 software will allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

10/10/10
12
“Open innovation is a
U-shaped process.”
Open Innovation Process
Paul Vanags, Oxfam

10/10/10
13
Innovation is U-Shaped
Explore
Extract
Exploit
Find trusted new collaboration partners
Uncover unmet needs or spot new opportunities for innovation
Co-create compelling new ideas, products or services
Filter the ideas and prototype innovations
Build and motivate collaborative teams
Create investable propositions with evidenced business plans
Form new collaborative business arrangements
Obtain the resources and commitments necessary
Coordinate production, communications and launch

IBM Innovation Jams
IBM brought together 150,000 people from 104 countries and 67 companies. As a result, 10 new IBM businesses were launched with seed investment of $100 million.
10/10/10
14

10/10/10
15
Who are your top 1%?
Lead users

10/10/10
16
Virgin AtlanticVJam
Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.

“You don’t own your reputation. It lives and breathes in those that interact with you.”
Ron Burt
10/10/10
17
Becoming the partner of choice

10/10/10
18
Become a partner of choiceP&G
We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.

Trusted Agents and Unmet Needs
As innovation becomes more networked, a new market is opening up for brokersand intermediaries who provide safe spaces for collaboration.
10/10/10
19

“For complex and creative tasks, financial incentives have a negative impact
on performance.”
Dan Pink
10/10/10
20
Tap into intrinsic incentives

10/10/10
21
From Discovery to DetectionCancer Research UK OVC
600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported ventures generating a 25x ROI.

10/10/10
22
Start at the End
Transparent processes

10/10/10
23
ScanOrange – OSCR Project

10/10/10
24
“The only thing harder
than starting something new, is stopping
something old.”
Russell Ackoff
Systems thinking

10/10/10
25
Scan & ShareOracle - Open Alchemy
Led to a major collaboration, Wellbe, between Oracle, BT, Pfizer and the NHS to provide a health incentive scheme for the UK to be launched for the 2012 Olympics .

2 Models of Open InnovationDiscover™ and Jam™
October 10, 2010
26
Discover:
Jam:
Starts with an innovation brief detailing a specific unmet need
Is a competitive innovation marketplace amongst customers, suppliers or users
The innovation process is mediated by a Trusted Agent
Innovations are extracted through a linear process
Tend to be internal routes to market (e.g. license deals)
Starts with finding collaboration partners, often to explore a broad opportunity
Is a cooperative process , with customers, suppliers or users
The innovation process is facilitated through a Catalyst
Innovations are built using an iterative process
Tend to be external routes to market (e.g. joint ventures)

10/10/10
27
Think of an open innovation challenge for your company.
(Make it an interesting question)
Coffee

10/10/10
28
Asking interesting questions
Open Innovation Accelerator

10/10/10
29
Interesting to You

10/10/10
30
Start with who not what.
What’s in it for partners?
Speak their language not yours.
Interesting to Them

10/10/10
31

10/10/10
32
What’s your interesting question?

10/10/10
33
Read Post-Its
5 votes each, most interesting gets a prize
Top 3 get help from the crowd
Are your Questions Interesting?

10/10/10
34
What’s your interesting question?

10/10/10
35
3 groups of 7
How can you help answer the interesting question?
Mini Crowd Sourcing Exercise

10/10/10
36
Feedback x 3
Were your Answers Interesting?

10/10/10
37
Developing Business Empathy
Open Innovation Accelerator

10/10/10
38
What skills do we and our organisations need to innovate together?
Collaboration mindsets

Opening Up
Words your colleagues might use to describe you at your collaborative best.
Your most developed open innovation skills.
10/10/10
39
www.brickartist.com

You
10/10/10
40
Risk Taking
Responsive
Networked
Resources
Resilience
Tolerance

Your Organisation
10/10/10
41
Risk Taking
Responsive
Networked
Resources
Resilience
Tolerance

© 100%Open 2010
Some final Dos and Don’ts
Do
Communicate with the outside world
Embrace your critics
Focus on 'who?' as well as the 'what?’
Suspend judgement
Connect the dots – clients not cash
Don’t
Overestimate your own brilliance
Confuse hierarchies and networks
Mange risk down to zero
Delay through analysis paralysis
Support ideas in a vacuum

“The future reveals itself through the peripheral.”
JG Ballard
10/10/10
43
Lessons Learned

10/10/10
44
Thank you
David Simoes-Brown
Strategy Partner
1 Alfred Place, London, WC1E 7EB
Email: david@100Open.comWeb: www.100Open.com
Twitter: @deeyesbee

Bqf

by davidsimoesbrown on Oct 10, 2010

Accessibility

Upload Details

Usage Rights

Statistics

Bqf — Presentation Transcript