Perfecting Your Pitch to New Ventures BC

Perfecting Your Pitch Presentation begins at 7pm DShore@StirlingMercantile.com 604 484-0070 x 2001 [email_address] 604 638-0716
David Shore
Jonathan Bixby davidshore

Communication J COMMUNICATION

Early - Stage Financing - PERFECTING YOUR PITCH -

Tell Me What You Do
We sell [hardware/software]
that helps [our target market]
to [save money or make money]
- PERFECTING YOUR PITCH -

Descriptions – Strangeloop Networks 2008 Bad Strangeloop Networks builds technology which reduces roundtrips, eliminates View State and drastically reduces application turns in web applications. The technology works in ASP.NET and Web Services. Winner Strangeloop Networks sells a hardware appliance that automatically helps Microsoft web applications increase customer conversion and reduce infrastructure and bandwidth costs. - PERFECTING YOUR PITCH -

Descriptions – Energy Aware 2006 Bad Energy Aware Technology is a developer of demand response technology company that helps reduce end user electricity demands in smart grid applications so utilities can keep their electricity supplies within their customer demand levels. Winner Energy Aware Technology sells home energy displays to electric utilities to help their residential consumers better understand the way they use energy so they can reduce their electricity waste and save money. - PERFECTING YOUR PITCH -

Descriptions – RFind - 2006 Bad Winner - PERFECTING YOUR PITCH - The number one non-value added cost to manufacturing is the time spent looking for stuff. RFind has a low cost locating system that helps manufacturers locate their assets and free up resources. RFind’s communication technology uses trilateral targeting algorithms to enable RTLS Gateways and proprietary Gateposts to monitor chokepoint & ingress/egress points for real-time wireless asset location.

Textual Presentations - PERFECTING YOUR PITCH -

Graphic Presentations - PERFECTING YOUR PITCH -

Pricing : A Science and an Art - PERFECTING YOUR PITCH - The Secrets of Superb Public Speaking – John Miers 2009 TYPE OF INVESTOR Issue Aftermarket INSTITUTION UNDERWRITE BUY RETAIL BUY HOLD STAGS BUY SELL

Cargo Inc 1 Smart VCs Presentation to: Date and time

Snapshot $2m for an active board seat 2

Team
John, CEO
Former ABC, XYZ
Jim, CTO, Founder
Former ABC, PQR
VP Marketing
Identified
David, Board Member
DEF, PQR
. 3

Industry Problem 4 Revenue is dropping Expenses are rising Customers are leaving

Our Solution “ I think this is the best thing I’ve ever seen! ” - Mr. Big at Target Customer 5

Product / Technology 6

Addressable Market 7 $Xb Overall $XXXm $XXm

Competition Comp Speed Quality Comp 8

Sales and Marketing Strategy 9 Pricing strategy Target markets Channels or partners Current funnel

Road Map . 10 F, F & E Seed, Angel Series A Series B Year 1 2 3 4 5 Early Adopters Crossing the Chasm Mainstream Growth Design Beta, one sector Full Launch IP Roadmap Funding Roadmap Exit Revenue today Alpha

Projections 11

Investment Opportunity
Raising $2m to build the prototype and reduce tech risk, then
Raising $4m to launch and scale
Offering 30% and a board seat until the next financing
12 .

Summary
We help the $XB market make more money
We have the best team and vision
We are looking for investors to join us
. 13

Appendix

Avoid Saying…
‘ Our projections are conservative’
‘ We have no competition’
‘ We have a first mover advantage’
‘ We only need to capture x% of the market share’
. D - PERFECTING YOUR PITCH - .

QUESTIONS

Tell me what you do
We sell [hardware/software]
that helps [our target market]
to [save money or make money]
- PERFECTING YOUR PITCH -

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Perfecting Your Pitch to New Ventures BC

by David Shore on Nov 16, 2009

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Perfecting Your Pitch to New Ventures BC — Presentation Transcript