NVBC perfecting your pitch 2010

Perfecting Your Pitch
Presentation begins at 7pm
David Shore
Jonathan Bixby
jonathan.bixby@strangeloopnetworks.com
604 638-0716
DShore@StirlingMercantile.com
604 484-0070 x 2001
davidshore

COMMUNICATION

Early - Stage Financing
- PERFECTING YOUR PITCH -

Tell Me What You Do
We sell [hardware/software]
that helps [our target market]
to [save money or make money]

Descriptions – Strangeloop Networks
Bad
Strangeloop Networks builds technology which reduces roundtrips, eliminates View State and drastically reduces application turns in web applications. The technology works in ASP.NET and Web Services.
Winner
Strangeloop Networks sells web optimization technology that accelerates E-Commerce sites, making our customers more money through a higher conversion rate.

Descriptions – Energy Aware 2006
Bad
Energy Aware Technology is a developer of demand response technology that helps reduce end user electricity demands in smart grid applications so utilities can keep their electricity supplies within their customer demand levels.
Winner
Energy Aware Technology sells home energy displays to electric utilities to help their residential consumers better understand the way they use energy so they can reduce their electricity waste and save money.

Descriptions – RFind - 2006
Bad
Winner
RFind develops a low cost system using wireless electronic (RFID) tags that help manufacturers locate their assets and free up resources to save on costs of storage.
RFind’s communication technology uses trilateral targeting algorithms to enable RTLS Gateways and proprietary Gateposts to monitor chokepoint & ingress/egress points for real-time wireless asset location.

COMMUNICATION

Pricing : A Science and an Art
The Secrets of Superb Public Speaking – John Miers 2009

Name: Jonathan Bixby
Company: Strangeloop Networks
Employees: 35
Raised Money: Yes (lots of angel)
Kids: 3 Boys
- Max (6)
- Sam (4)
- Ben (7 Months) – he is cute
I love what I do!

Textual Presentations

Graphical Presentations

Textual Presentations

Graphic Presentations

Presentation to:
Date and time
1

Snapshot
$2m for an active board seat
2

Team
John, CEO
Former ABC, XYZ
Jim, CTO, Founder
Former ABC, PQR
VP Marketing
Identified
David, Board Member
DEF, PQR
.
3

Industry Problem
Revenue is dropping
Expenses are rising
Customers are leaving
4

Our Solution
“I think this is the best thing I’ve ever seen!”
Mr. Big at Target Customer
5

Addressable Market
$XXm
$XXXm
$Xb Overall
6

Competition
Speed
Comp
Comp
Functionality
7

Sales and Marketing Strategy
Pricing strategy
Target markets
Channels or partners
Current funnel
8

Projections
9

Projections
10

Road Map
Funding Roadmap
IP Roadmap
Full Launch
Series B
>$10m
Beta, one sector
Series A
$4m
Alpha
Seed, Angel
$1.2m
Design
$0.3m
F, F & E
Year 1 2 3 4 5
Mainstream Growth
Exit
Revenue
RoadMap
Crossing the Chasm
Early Adopters
today
11

Summary
Team
Market opp
Timing
13

Appendix
14

Avoid Saying…
‘Our projections are conservative’
‘We have no competition’
‘We have a first mover advantage’
‘We only need to capture x% of the market share’
.
.
D

COMMUNICATION

Tell me what you do
We sell [hardware/software]
that helps [our target market]
to [save money or make money]

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NVBC perfecting your pitch 2010

by David Shore on May 31, 2010

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NVBC perfecting your pitch 2010 — Presentation Transcript