Personalisation means better communication to your site visitors. We all know that one size doesn't fit all and this is very true for content. A message that is important to me might be of no consequence to you.
Many competing CMS systems have built-in Personalisation. These are powerful, but often complex beasts; yet many clients want this power. How can this be achieved in Drupal? How can Drupal do it better than the other big, expensive, proprietary systems?
I will present the latest techniques in the Personalisation space and how they can be deeply integrated into your Drupal website.
- Explicit Personalisation (logged in users)
- Implicit Personalisation (anonymous users)
- Presenting content to users based on:
- Keeping Drupal fast