ICIC meeting Stuttgart Ensad Field Investigation ReportPresentation Transcript
Stuttgart meeting 24-25 November 2011 HDM Enhancing interconnectivity of short and long distance transport networks through passenger focused interlinked information-connectivity Project 266250. Coordinator: IIID, Peter Simlinger “ In-situ” field investigations Anna Bernagozzi David Serrault Christophe Tallec
An holistic approach of a multimodal hub complexity ? Context
Field investigation Journey mapping: Generate empathy through descriptions of real travel situations.
Traveler journeys mapping template Field investigation
A Field study methodology ? Proposed field studies methodology based on Nielsen “quietly observing” approach.
Identify a limited number of critical touch points where the multimodal information is provided.
For each touch point, indentify an unique observation point where users can be quietly observed.
Identify the main task related to this touch point and note:
A brief description of the task
A brief description of the interface provided.
Each time an user passing through this touch point and use obviously the information provided note:
The user profile based on the user segmentation provided.
The approximate time spent (quickly, average, long)
Rate the task success (Successful, Average, Failed)
Step 1: Identify, watch, and listen
Methodology Step 2: Insights collection and analysis
Tabulate collected data
Touch point observed
Description of the touch point
Number of users observed
Improvement ideas proposed
average success of each touch point, for all touch points
average time spend by touch point, for all touch points
Percentage of users profiles observed
Most commonly proposed improvement ideas.
Field investigation questions. Stumbles on Stakeholders collaboration
Even airports public areas are private spaces.
Airports security rules are strict because of the terrorist hazard.
Stakeholders Ego. An unexpected issue.
Global design methodology The design brief The 'double diamond' design process model , Design Council, 2005 Insights and goals to be summarized in a design brief.
Ground for the ICIC design phase
Among all the information collected during previous work packages, we will focus on:
Conditions, strategy, UX framework
Requirements, DNA, design principles
Out of scope
Deliverables, output expected
Creating the perfect design brief , Peter L. Phillips, Allworth Press, 2004