WCMs Redheaded Stepchild - SharePointlandia

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Why does SharePoint have such a bad reputation for Web Content Management (WCM)? In this session, we will check out the WCM market leaders like SDL, Sitecore, and Adobe to see why these vendors get all the limelight. We will compare the capabilities of these popular solutions to SharePoint 2010, SharePoint 2013, and SharePoint Online to see where SharePoint falls short. We will also look at several scenarios that illustrate when SharePoint is a good fit as a WCM solution and when to look elsewhere.

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WCMs Redheaded Stepchild - SharePointlandia

  1. 1. @davidsamoranskiWCMs Redheaded StepchildDavid SamoranskiDirector, Western Regiontwitter @davidsamoranskidavid.samoranski @robbinsgioia.com
  2. 2. @davidsamoranskiSession SummaryCapabilities Market Leaders SharePoint Scenarios
  3. 3. @davidsamoranskiCAPABILITIES
  4. 4. @davidsamoranskiWCM BasicsAuthoring ControllingPersonalizing IntegratingWeb Content
  5. 5. @davidsamoranskiAuthoring ContentTemplates MetadataApprovals Feedback
  6. 6. @davidsamoranskiControlling ContentCheck-in/out VersionsSecurity Lifecycle
  7. 7. @davidsamoranskiPersonalizing ContentReal-time AdaptiveInteractive Immersive
  8. 8. @davidsamoranskiIntegrating ContentCustomer Data Partner DataPublic Data Business Data
  9. 9. @davidsamoranskiAdditional CapabilitiesEcommerce Social MediaDigital Assets Analytics
  10. 10. @davidsamoranskiMARKET LEADERS
  11. 11. @davidsamoranskiGartner Magic QuadrantCommercial Open-sourceAnnual Trends
  12. 12. @davidsamoranskiForrester WaveCommercial Open-source18 Months Trends
  13. 13. @davidsamoranskiAdobe Experience ManagerDay – CQ OmnitureDigital Experience Ease of Use
  14. 14. @davidsamoranskiOracle WebCenter SitesFatwire - Targeting Vitrue - SocialSiebel - CRM ATG - Commerce
  15. 15. @davidsamoranskiSDL TridionAlterion - Social GlobalizationComplex Interoperability
  16. 16. @davidsamoranskiSitecore CEPWeb Content Digital MarketingAnalytics Personalization
  17. 17. @davidsamoranskiSHAREPOINT
  18. 18. @davidsamoranskiSharePoint Versions2007 20102013 Office 365
  19. 19. @davidsamoranskiVersion ComparisonFeature 2013 2010 2007 Office 365WCM: Analytics YES YES (Usage) YES (Usage) NOWCM: Catalog YES NO NO NOWCM: Cross-site publishing YES NO NO NOWCM: Designer Tools YES YES YES YESWCM: Faceted navigation YES NO NO NOWCM: Image Renditions YES NO NO NOWCM: Mobile and Device RenderingYES(Channels)YES YES YESWCM: Multiple Domains YES YES YES NOWCM: OOTB Recommendations Webparts YES NO NO YESWCM: Search Engine Optimizations (SEO) YES NO NO YESWCM: Topic Pages YES NO NO NO
  20. 20. @davidsamoranskiSharePoint 2007Web Standards Media SupportExpensive Licensing User Experience
  21. 21. @davidsamoranskiSharePoint 2010Rich Authoring Better MarkupCross-Browser Better Analytics
  22. 22. @davidsamoranskiSharePoint 2013Term Navigation Cross Site PublishingContent Search Device Channels
  23. 23. @davidsamoranskiSharePoint 2013 continuedImage Renditions Product CatalogPage Templates Display Templates
  24. 24. @davidsamoranskiSharePoint Online (Office 365)No Cross-Site No RenditionsNo Catalog All Plans
  25. 25. @davidsamoranskiSCENARIOS
  26. 26. @davidsamoranskiHeavily Invested in SharePointLicensing End UsersIT Pros Branding
  27. 27. @davidsamoranskiConsolidating Legacy SystemsLarge Organization Many LocationsNeed Single Platform Streamline Processes
  28. 28. @davidsamoranskiLeverage Other Work StreamsPM SocialEnterprise Search External Data
  29. 29. @davidsamoranskiMicrosoft Shop with Static Content.NET Comfort Office FamiliarityInformational Site Good Enough is OK
  30. 30. @davidsamoranskiQUESTIONS?David Samoranski | @davidsamoranski | (707) 843-3082david.samoranski@robbinsgioia.com
  31. 31. @davidsamoranskiTHANK YOU!
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