WCMs Redheaded Stepchild - SharePointlandia

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Why does SharePoint have such a bad reputation for Web Content Management (WCM)? In this session, we will check out the WCM market leaders like SDL, Sitecore, and Adobe to see why these vendors get …

Why does SharePoint have such a bad reputation for Web Content Management (WCM)? In this session, we will check out the WCM market leaders like SDL, Sitecore, and Adobe to see why these vendors get all the limelight. We will compare the capabilities of these popular solutions to SharePoint 2010, SharePoint 2013, and SharePoint Online to see where SharePoint falls short. We will also look at several scenarios that illustrate when SharePoint is a good fit as a WCM solution and when to look elsewhere.

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  • 1. @davidsamoranskiWCMs Redheaded StepchildDavid SamoranskiDirector, Western Regiontwitter @davidsamoranskidavid.samoranski @robbinsgioia.com
  • 2. @davidsamoranskiSession SummaryCapabilities Market Leaders SharePoint Scenarios
  • 3. @davidsamoranskiCAPABILITIES
  • 4. @davidsamoranskiWCM BasicsAuthoring ControllingPersonalizing IntegratingWeb Content
  • 5. @davidsamoranskiAuthoring ContentTemplates MetadataApprovals Feedback
  • 6. @davidsamoranskiControlling ContentCheck-in/out VersionsSecurity Lifecycle
  • 7. @davidsamoranskiPersonalizing ContentReal-time AdaptiveInteractive Immersive
  • 8. @davidsamoranskiIntegrating ContentCustomer Data Partner DataPublic Data Business Data
  • 9. @davidsamoranskiAdditional CapabilitiesEcommerce Social MediaDigital Assets Analytics
  • 10. @davidsamoranskiMARKET LEADERS
  • 11. @davidsamoranskiGartner Magic QuadrantCommercial Open-sourceAnnual Trends
  • 12. @davidsamoranskiForrester WaveCommercial Open-source18 Months Trends
  • 13. @davidsamoranskiAdobe Experience ManagerDay – CQ OmnitureDigital Experience Ease of Use
  • 14. @davidsamoranskiOracle WebCenter SitesFatwire - Targeting Vitrue - SocialSiebel - CRM ATG - Commerce
  • 15. @davidsamoranskiSDL TridionAlterion - Social GlobalizationComplex Interoperability
  • 16. @davidsamoranskiSitecore CEPWeb Content Digital MarketingAnalytics Personalization
  • 17. @davidsamoranskiSHAREPOINT
  • 18. @davidsamoranskiSharePoint Versions2007 20102013 Office 365
  • 19. @davidsamoranskiVersion ComparisonFeature 2013 2010 2007 Office 365WCM: Analytics YES YES (Usage) YES (Usage) NOWCM: Catalog YES NO NO NOWCM: Cross-site publishing YES NO NO NOWCM: Designer Tools YES YES YES YESWCM: Faceted navigation YES NO NO NOWCM: Image Renditions YES NO NO NOWCM: Mobile and Device RenderingYES(Channels)YES YES YESWCM: Multiple Domains YES YES YES NOWCM: OOTB Recommendations Webparts YES NO NO YESWCM: Search Engine Optimizations (SEO) YES NO NO YESWCM: Topic Pages YES NO NO NO
  • 20. @davidsamoranskiSharePoint 2007Web Standards Media SupportExpensive Licensing User Experience
  • 21. @davidsamoranskiSharePoint 2010Rich Authoring Better MarkupCross-Browser Better Analytics
  • 22. @davidsamoranskiSharePoint 2013Term Navigation Cross Site PublishingContent Search Device Channels
  • 23. @davidsamoranskiSharePoint 2013 continuedImage Renditions Product CatalogPage Templates Display Templates
  • 24. @davidsamoranskiSharePoint Online (Office 365)No Cross-Site No RenditionsNo Catalog All Plans
  • 25. @davidsamoranskiSCENARIOS
  • 26. @davidsamoranskiHeavily Invested in SharePointLicensing End UsersIT Pros Branding
  • 27. @davidsamoranskiConsolidating Legacy SystemsLarge Organization Many LocationsNeed Single Platform Streamline Processes
  • 28. @davidsamoranskiLeverage Other Work StreamsPM SocialEnterprise Search External Data
  • 29. @davidsamoranskiMicrosoft Shop with Static Content.NET Comfort Office FamiliarityInformational Site Good Enough is OK
  • 30. @davidsamoranskiQUESTIONS?David Samoranski | @davidsamoranski | (707) 843-3082david.samoranski@robbinsgioia.com
  • 31. @davidsamoranskiTHANK YOU!