Throughout my research, I began to notice that most music magazines are specific to a particular genre of music and I found it very hard to find a magazine that catered for purely chart/pop music for teenagers. For example, Mojo magazine features a lot of different artists but it’s rare that chart music will be covered. Also Kerrang magazine is a purely rock magazine that only appeals to people who like rock music. I wanted to make my magazine appeal to as many people as possible and I thought the easiest way to do this was to base it on current, pop music. This meant that the target audience for my magazine would most likely be teenagers. I tried to appeal to this target market by featuring a young, up and coming star on the cover.I wanted to have a similar target audience for my college magazine, obviously, with it being a college magazine I want it to appeal to students at college and prospective students which means they will predominately be teenagers. I tried to create a young looking magazine with a fashion feel so that it appeals more to the fashionable teenage market.Despite these differences, I used inspiration from NME magazine for the contents page of my music magazine – I liked the clean, simple layout and the very simple colour scheme. Also I took inspiration from New magazine’s contents page for my college magazine – I thought that it had a vibrant feel that would appeal to teenagers.
My music magazine in particular, I feel definitely represents teenagers and possibly people in their 20s. The music featured is very new and most of it is in the charts. This target audience was my intention when planning the music magazine. Although I wanted to make my music magazine appeal to as many people as possible, I think that it may only appeal to people who like chart/pop music. However, I don’t think this is such a bad thing because there is not many magazines on the market that cater for this group of people.The design of the magazine is quite bold overall, I decided to use colours that would attract attention such as bright greens and blues along with darker background colours. I think this, again represents the audience that I was aiming for, I find that bold, bright colours appeal to younger generations as opposed to people over 40 for example.I tried to keep the design gender neutral so that it could appeal to as many people as possible, I made a point of doing this after my college magazine turned out to look very much like a women’s fashion magazine. Although I thought that the college magazine would appeal to teenagers, I thought that it might not represent the teenage market as a whole. I tried various colour schemes for the cover of my music magazine but I eventually decided that green and sky blue was the combination that I liked most, I thought that the blue and green stood out well on the background and the overall cover looked bold and exciting.
As I’ve made magazines for this coursework, the media institution that would distribute my product is the print industry. The magazine would need to be printed to be sold in shops and supermarkets all over the country so I would need to print the magazine on a large scale if it was to be sold in the real world.I would use advertisements in other established magazines and newspapers to promote my product which would also be involved in the printing industry.I planned my magazines to be aimed at teenagers. The college magazine is aimed atteenagers attending college and looking to start studying at college. The magazine appealsto them because of it’s news and offers relating to college life.The music magazine, similarly is aimed at teenagers, I created a wide target audience byappealing to both male and female, and by featuring music that is widely recognised andlistened to. I featured young musicians and used images and a design that I think wouldappeal to people of this age group. I wanted the magazine to be cheap so it is accessible tomost people as a lot of teenagers often don’t have a lot of money to spend on luxuries likemagazines.
In my college magazine and especially the music magazine, I used informal language throughout that teenagers would relate to. The colour scheme of the music magazine is very bold which would attract attention on the newsstand of a shop. The colour scheme on my double page spread, I think, is particularly striking. I first decided on which image I wanted to use for my double page spread, then I used colours that would match/compliment the image. As you can see I used a faded image background as I think it gives the page more depth and I thought that the white text stood out well against this dark background. The quote text and the title for the page matched the colour of the lighting in the image which helped the whole article to tie in together. I then based the rest of the magazine around this colour scheme as you can see on the contents and front cover of the music magazine.
My colour scheme helped in attracting the audience in more ways too, I used a black andwhite image on the cover so that there were no distracting colours – this helped the parts of the front cover of my music magazine that were actually in colour stand out even more. I think that the masthead, the blue sell lines at the ‘Reading and Leeds...’ sell line stand outextremely well against the black and white colours surrounding them. The same idea works on the Most of the colours on this pagedouble page of the music are pink, blue or purple. I usedmagazine and the cover white writing to make the colouredof the college magazine. text stand out above the rest.
Throughout this process, I have learnt that it is possible to create professional looking products using basic, everyday software such as Microsoft Publisher. However, I combined Microsoft Publisher with Adobe Photoshop to edit my images and give them a more professional look than I could have achieved in Microsoft Paint for example. I also learnt how to design a magazine layout. Reflecting on the college magazine and the music magazine that I’ve created, I think the music magazine looks better. When I first made a college magazine, I used very large text on the cover and found it hard to find a colour that matched the background of my mock college magazine. I worked out which fonts looked best and especially which colours work well together – I found that bright colours on a dark background work very well. My final college and music magazines featured images that had very simple backgrounds, this directed the viewers attention to the things on the page that IMOCK college magazine wanted them to look at. Also, it made it much easier to find colours of font that worked well with the background.
The bright light here distracts the reader from the information and main image on the page. I think that the text for some of the sell lines on this page are too big, I could have fit much more text onto the cover.When making my mock college magazine, I useda detailed main image and I had to use anoutline for some of the text to make it stand outfrom the image. I think this lookedunprofessional and I learnt from this whenmaking the next two front covers.
I edited the background on the mainimage for my music magazine so thatit didn’t distract the reader and left aplain background for the text that Iwanted to add. I think that the image worked well in black and white. I used the Photoshop Desaturate option to create this effect. I made the font much smaller on this magazine cover, contents and double page spread I printed samples of font out to see if it would be large enough to read. I even reduced the size of some of the font on my double page spread down to 10pt. This meant that I could fit more information onto the page. I learnt that I could adjust the character spacing of text on Microsoft Publisher, this helped me when creating my music magazine cover, I like the way that the letters in ‘SPARK’ are spaced out.
On all of my covers, I edited the masthead and the main image together in Photoshop sothat part of the image overlapped the masthead. I thought this made the magazine lookmore professional.
FRONT COVERI am pleased with both mypreliminary task and the full product,however, I think that after completingthe college magazine I was able todesign and make the music magazinewith less research because of theknowledge I’d previously gained. I think out of everything,I’ve learnt about the layout of amagazine most. I created a fewdifferent designs for the collegemagazine before I was satisfied withthe result. I used existing magazineresearch to see how their content isarranged on the page. I found that alot of the text in a magazine is quite I liked the large sell line atsmall. The first design I created of the the bottom of the page incollege magazine didn’t look as the final college magazineprofessional as it could have in my – I decided to keep thisopinion and I rectified this in the idea when moving onto thecollege and music magazines by using music magazine.smaller font.
FRONT COVER I’ve found that by using three keyI’ve learnt from designing my initial colours, the magazine can lookcollege magazine cover that it is much more eye catching and visuallyeasier and clearer for the reader if you appealing. I kept this ideahave a plain background image. It’s throughout making my musiceasier to find a text colour that will work magazine. As you can see, thewith the image and there is often more cover of my music magazinespace on the page to fit information. features black, green and blue mainly. This cover of Q for example seems quite cluttered even though it doesn’t feature a huge amount of text. The heavily detailed background makes it harder to read the text and distracts me from the information that is being displayed.
CONTENTS PAGEEach time that I designed a new contents page, I learnt that there needed to be more information on thepage and less blank space. You can see the difference between my first contents page (bottom left) andmy final contents page (bottom right). The area is filled up more on the music magazine contents pagewhereas the two college magazine pages have more empty space. I realised that a long block of textwasn’t appealing to the reader after getting feedback on my contents page, so when I created the musicmagazine I decided to split the contents into sections with images relating to articled and headingsabove articles so that readers would be able to find what they’re looking for easily.
From my preliminary task to the maintask, I learnt that timing andorganisation was imperative tomeeting a deadline. For my musicmagazine, I took the photos right atthe beginning of the project so that Icould then decide on colour schemesand where the pictures would beplaced in the magazine. Whereas inthe college magazine, I designedlayouts before I took the final coverimage which then meant that I had tochange the colour scheme and layoutto suit the new image.
Now that I’ve completed my music magazine, I’ve realised that I’ve stuck to my original ideas and haven’tchanged a lot as I went along. I took the photos that I wanted to feature on the magazine right at thebeginning of the project at a music festival so I based my ideas around the images.My double page spread changed slightly from my initial intentions however, I was originally planning onhaving a full page image on the right hand side of the double page spread and a block of text on the left. Afterdoing an interview with an artist I found that I had an awful lot of text to fit onto the page so I had to reducethe size of the main image on this page and make the text quite small in order to fit it on. However, I’mpleased with the result, I think that the font is still large enough to read and I particularly like the quote in themiddle of the page.I used more images on my contents page than I originally planned, as I was making the contents page I likedthe design more every time I added a new image, so I decided to make the page as visual as possible and addquite a few images.I’m very pleased with the magazine as a whole, it looks exactly as I’d imagined.