Viducate_Social_Media 2010, Berlin

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My presentation at Berlin conference of www.viducate.net

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Viducate_Social_Media 2010, Berlin

  1. 1. The Relevance of Social Media Civic Participation & Media Production David Röthler politik.netzkompetenz.at viducate @Berlin 2010
  2. 2. <ul><li>Tag-Cloud </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Taxonomy </li></ul><ul><li>Folksonomy </li></ul><ul><li>http://www.delicious.com/davidro </li></ul>
  3. 6. Bertolt Brecht 1932 <ul><li>The radio could inarguably be the best apparatus of communication in public life, an enormous system of channels – provided it saw itself as not only a sender but also a receiver. This means making the listener not only listen but also speak ; not to isolate him but to place him in relation to others . </li></ul><ul><li>Bertold Brecht,  Der Rundfunk als Kommunikationsapparat , p. 129. </li></ul>
  4. 7. 2004
  5. 8. Utopia
  6. 9. Utopia <ul><li>„ Revitalization of society by participatory networks“ -> Netizen (Hauben/Hauben 1996, http://www.columbia.edu/~rh120/ ) </li></ul><ul><li>„ Internet brings enourmous leverage to ordinary citizens at relatively little cost – intellectual leverage, social leverage, commercial leverage, and most important, political leverage“ (Howard Rheingold 1997) </li></ul>
  7. 10. Dystopia
  8. 11. <ul><li>Illiteracy </li></ul><ul><li>Media literacy </li></ul><ul><li>Social inequalities </li></ul><ul><li>Poverty </li></ul><ul><li>Gender gap </li></ul><ul><li>… </li></ul><ul><li>-> Digital Divide </li></ul><ul><li>Hole in the Wall </li></ul><ul><li>Learning by experimenting </li></ul><ul><li>Technology cheaper </li></ul><ul><li>Mobile revolution </li></ul><ul><li>… </li></ul>
  9. 14. http://www.historypin.com/photos/search/streetview/1/geo/52.086877,-0.263907/yaw/25.84/pitch/7.98/zoom/0/auto_open/2556004
  10. 15. <ul><li>www.kyte.tv </li></ul><ul><li>Start your own channel </li></ul><ul><li>Produce your show </li></ul><ul><li>It is free and fun </li></ul>
  11. 17. http://oe1.orf.at/artikel/212277
  12. 18. New York Times, 22.6.2009
  13. 20. <ul><li>“ If the news is important, it will find me” </li></ul>
  14. 21. Sharing & Embedding
  15. 22. Uni Brennt
  16. 23. http://unibrennt.tv/
  17. 24. Twitter Analysis #unibrennt <ul><li>Oct. 23 – Nov 21. 2009 </li></ul><ul><li>66.379 Tweets, 6.780 Users </li></ul><ul><li>1.808 photos, watched 125.612 times </li></ul>
  18. 25. Twitter Analysis #unibrennt
  19. 26. Twitter
  20. 28. Greenpeace
  21. 31. Second Life Demonstration <ul><li>On Jan 30, 2007 in solidarity with the marchers for peace in DC, a group of avatars organized by the SL Netroots group gathered for a demonstration for an end to the war in Iraq. More than 120 avatars from all over the US and 7 countries met in a simulated Capitol Hill to show their commitment to peace. </li></ul>
  22. 32. <ul><li>Social Networks </li></ul><ul><li>Community Building </li></ul><ul><li>Strenght of weak ties </li></ul><ul><li>Word of Mouse </li></ul>
  23. 34. Astroturfing? http://www.andreas-buehler.eu/allgemein/die-gekaufte-bewegung-stuttgart-21-befuerworter-im-netz/
  24. 35. Like, Share, Retweet, Buzz, Sign Up
  25. 36. RSS
  26. 37. Alternative
  27. 38. Remix Culture <ul><li>Lawrence Lessig </li></ul><ul><li>a society which allows and encourages derivative works </li></ul><ul><li>to improve upon, change, integrate, or otherwise remix the work of copyright holders </li></ul><ul><li>“… progress and wealth creation of a culture is fundamentally tied to this participatory remix process” </li></ul>
  28. 39. Mobility
  29. 40. Crowdsourcing & Crowdfunding
  30. 44. http://www.kickstarter.com/
  31. 45. <ul><li>To help educators who find Social Media confusing to have a simple and secure environment to use Web 2.0 in their work and in their classes. </li></ul><ul><li>Web site that will include the most popular tools (Wikis, Blogs…) with clear guides on: </li></ul><ul><ul><li>How to use the tools </li></ul></ul><ul><ul><li>How they can be used in education </li></ul></ul>
  32. 46. Contact <ul><li>Mag. David Röthler mobil +43 664 2139427 skype d.roethler [email_address] </li></ul><ul><li>politik.netzkompetenz.at projektkompetenz.eu </li></ul>

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