Dissmark Ii Social Software

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Web 2.0 for European Funded Projects, DISSMARK II Conference, Tallinn, Estonia, October 2007

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Dissmark Ii Social Software

  1. 1. „ Social Software – Web 2.0“ Dissemination & Networking David Röthler
  2. 5. Definition Web 2.0 <ul><li>Synonym: Social Software </li></ul><ul><li>Social Software </li></ul><ul><ul><li>Network and collaborate through computer-mediated communication and to form online communities. </li></ul></ul><ul><li>Additional value through participation of target groups </li></ul>
  3. 6. Web 0.5 <ul><li>Before WWW: 1988- ca. 1994 </li></ul><ul><li>E-Mail & exchange of data </li></ul>
  4. 7. Web 1.0 <ul><li>Web 1.0: Web 1994-1996 </li></ul><ul><li>Static HTML, one way communication </li></ul>
  5. 8. Web 1.5 <ul><li>Dotcom-era: 1996 – 2001 </li></ul><ul><li>Websites dynamic </li></ul><ul><li>Hits & traffic </li></ul><ul><li>Interactive web-sites: shops, communities, forums </li></ul><ul><li>technologies expensive & complicated </li></ul><ul><li>Personal publishing possibilities limited </li></ul>
  6. 9. Web 2.0 <ul><li>Open Source </li></ul><ul><li>Open standards allow exchange of information and interaction between different systems </li></ul><ul><li>Combination of services leads to new aspects of usage </li></ul>
  7. 10. Web 2.0: Freedom <ul><li>Publication of personal information very easy and effective </li></ul><ul><li>User generated content </li></ul>
  8. 11. Web 2.0: Further Aspects <ul><li>Browser-based </li></ul><ul><li>Desktop functionality on-line </li></ul><ul><li>Interactivity </li></ul><ul><li>User-oriented design </li></ul>
  9. 12. Web 2.0 Examples <ul><li>http://del.icio.us/ </li></ul><ul><li>http://flickr.com/ </li></ul><ul><li>http://www.youtube.com/ </li></ul><ul><li>http://www.netvibes.com </li></ul>
  10. 13. Participation <ul><li>Inclusion of individuals and organisations (stakeholders) into decision making and other processes </li></ul><ul><li>„ Active European Citizenship“ </li></ul><ul><li>Two-way web </li></ul>
  11. 14. Citizen Journalism <ul><li>User generated content </li></ul><ul><li>Social filtering (e.g. rating, tagging) </li></ul><ul><li>Everybody can publish </li></ul><ul><li>Internet media get more and more attention </li></ul><ul><ul><li>traditional media -> Internet </li></ul></ul>
  12. 15. Civilmedia.eu
  13. 16. What is a Weblog? <ul><li>Web & Log (protocol) </li></ul><ul><li>Chronological ordered entries (text, image, audio, video) </li></ul><ul><li>Authors: bloggers </li></ul><ul><li>All weblogs: Blogosphere </li></ul>
  14. 17. Popularity/Hype <ul><li>March 2005: 7,8 million weblogs </li></ul><ul><li>Summer 2005: 14,2 million weblogs </li></ul><ul><li>October 2005: 19,5 million wweblogs </li></ul><ul><li>May 2006: 38,7 million weblogs </li></ul><ul><li>August 2006: 50 million weblogs </li></ul><ul><li>2007: approx. 100 million </li></ul>
  15. 18. Examples <ul><li>http://l3lab.erwachsenenbildung.at/ </li></ul><ul><li>http://politik.netzkompetenz.at </li></ul><ul><li>http://blog.eu.info.at </li></ul>
  16. 19. Search Engines for Weblogs <ul><li>http://www.technorati.com/ </li></ul><ul><li>http://blogsearch.google.com/ </li></ul>
  17. 20. Easy to use <ul><li>Weblogs have the potential to activate people </li></ul><ul><li>No specific technical knowledge needed </li></ul>
  18. 21. Weblogs & Interactivity <ul><li>Networking </li></ul><ul><li>Comments </li></ul><ul><li>Discussion through Blogospehre </li></ul>
  19. 22. Weblogs in Projects <ul><li>Internal communication </li></ul><ul><ul><li>Co-operation, monitoring project progress (password-protected) </li></ul></ul><ul><li>External communication </li></ul><ul><ul><li>Dissemination, networking, activation of target groups </li></ul></ul><ul><ul><li>Potential of participation </li></ul></ul>
  20. 23. Effectiveness <ul><li>High ranking in search engines </li></ul><ul><li>Fast reaction </li></ul><ul><li>Simple form of publication of structured content </li></ul><ul><li>People can track new entries (RSS) </li></ul>
  21. 24. How to start? <ul><li>Weblog on-line service: e.g. blogger.com, wordpress.com </li></ul><ul><li>Installation of weblog-software: e.g. WordPress, Serendipity </li></ul>
  22. 25. RSS <ul><li>R ich S ite S ummary </li></ul><ul><li>R eally S imple S yndication </li></ul><ul><li>Synonymous: newsfeed, RSS-Feed </li></ul>
  23. 27. How to find RSS?
  24. 29. Feedreader, Aggregators <ul><li>http://reader.google.com </li></ul><ul><li>http://www.bloglines.com </li></ul><ul><li>http://www.netvibes.com </li></ul>
  25. 31. Podcasting
  26. 32. Podcast definition <ul><li>Multimedia file </li></ul><ul><li>distributed via the Internet </li></ul><ul><li>RSS-Feed </li></ul><ul><li>Playback on mobile devices and personal computers </li></ul><ul><li>Term appeared first time in an article in the Guardian on February 12, 2004 & was meant as a portmanteau of &quot;broadcasting&quot; and &quot;iPod&quot; </li></ul>
  27. 34. How to listen to or receive a Podcast <ul><li>Podcatching Software </li></ul><ul><ul><li>iTunes </li></ul></ul><ul><ul><li>Netvibes </li></ul></ul>
  28. 35. Podcasting; iPod touch
  29. 36. Why to produce Podcasts <ul><li>Broadcast programmes, which are not broadcast in traditional media </li></ul><ul><li>Education </li></ul><ul><ul><li>Production of podcast lessons with foreign language audio </li></ul></ul><ul><ul><li>Learners produce podcasts themselves </li></ul></ul><ul><ul><li>Podcasting has become a way for youth media organisations </li></ul></ul><ul><li>And many other reasons… </li></ul>
  30. 37. Examples <ul><li>http://podcasts.yahoo.com/ </li></ul><ul><li>http://podster.de/ </li></ul><ul><li>http://podomatic.com/ </li></ul>
  31. 38. Social Bookmarks <ul><li>http://del.icio.us/davidro </li></ul><ul><li>Keep links to your favourite articles, blogs on del.icio.us and access them from any computer on the web. </li></ul><ul><li>Share favourites with friends and colleagues. </li></ul><ul><li>Discover new things. Everything on del.icio.us is someone's favourite - they've already done the work of finding it. Explore and enjoy. </li></ul>
  32. 39. Wikis <ul><li>Democratic form of co-operation </li></ul><ul><li>Everybody may change every page </li></ul><ul><li>„ Wiki“ Hawaiian „fast“ </li></ul><ul><li>Wikis work even if one might assume the contrary. </li></ul><ul><li>1995 invented by Ward Cunningham </li></ul>
  33. 40. Wiki-Examples <ul><li>Wikipedia http://www.wikipedia.org/ </li></ul><ul><li>Travel-Wiki http://www.wikitravel.org </li></ul>
  34. 41. Why use a Wiki? <ul><li>Collaborate editing Texts </li></ul><ul><li>Write project applications </li></ul><ul><li>Write project reports </li></ul><ul><li>Share information and invite target groups to contribute </li></ul><ul><li>Sustainable online platform </li></ul>
  35. 42. Video Services <ul><li>Youtube.com </li></ul><ul><li>Kyte.tv </li></ul><ul><li>Mogulus.com </li></ul>
  36. 43. <ul><li>Start in Feb 2005 </li></ul><ul><li>October 2006 acquisition by Google, 1.3 milliard € </li></ul><ul><li>Market share: 40-60% </li></ul><ul><li>65.000 daily video uploads </li></ul><ul><li>100 Mio. Videos watched daily </li></ul>
  37. 44. Success-Story <ul><li>Geriatric1927, senior from England Peter Oakley </li></ul><ul><li>http://www.youtube.com/profile?user=geriatric1927 </li></ul><ul><li>More than 2.6 Mio. watched some of his videos </li></ul>
  38. 45. Live Video <ul><li>www.mogulus.com </li></ul><ul><li>www.ustream.tv </li></ul><ul><li>www.kyte.tv </li></ul>
  39. 46. Trends
  40. 47. Trends <ul><li>Microblogging </li></ul><ul><li>Geotagging </li></ul><ul><li>QR-Tags </li></ul>
  41. 48. General Remarks <ul><li>Empowerment through media production </li></ul><ul><li>Media competence -> civic competence </li></ul><ul><li>ePortfolio </li></ul><ul><li>eLearning </li></ul>
  42. 49. Conclusion <ul><li>Simple and effective publication </li></ul><ul><li>Networking functions </li></ul><ul><li>Think about mash-ups! </li></ul><ul><li>Interactivity -> encourages participation -> supports sustainability </li></ul><ul><li>Aspect of innovation for your project </li></ul>
  43. 50. Contact <ul><li>PROJEKTkompetenz.eu </li></ul><ul><li>David Röthler Tel +43-664 2139427 Skype: d.roethler [email_address] PROJEKTkompetenz.eu </li></ul><ul><li>politik.netzkompetenz.at blog.eu.info.at del.icio.us/davidro </li></ul>

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